Die enterprise network news brand marketing service eight roles

Die enterprise network news brand marketing service eight roles

"Public relations create brand, advertising maintenance of the brand." Brand marketing experts, Jin Mo network CEO Luo Baihui believes that if you want to build a strong brand, rely on advertising is not enough, you must rely on the power of public relations. With the progress of the times, mold companies have slowly realized this. Ads can cry out over and over again for brands, and brand names and images can be advertised in seconds. However, as the person in charge of the Jingyi Auto Mould Market stated, the advertising cost is huge, obviously not a number of small and medium-sized mold enterprises can endure it all the time, no branding is not feasible, advertising is too expensive, and the mold companies face this brand promotion problem. waiting to be solved. Some wise pioneers have turned their attention to the mainstream of brand communication in the Internet era - network news marketing.

Network news marketing: The most effective brand public relations promotion method in the digital era

The fastest and most effective way for public relations to maintain a brand is press PR. News marketing, commonly known as “news hype” and “soft propaganda”, is a marketing method that uses news to promote enterprises. It is in accordance with the rules of news operations, combined with the needs of enterprises, integrating enterprise resource advantages, carefully refining news topics, and fully mobilizing News resources, disseminated through planned news media, create social hot spots, attract public attention, create a good external development environment and space for enterprises, improve social awareness, shape a good image of companies and brands, and ultimately promote sales of products or services. Other purposes.

How Mould Enterprises Make Use of Internet Marketing This "Sword"

A brand must have the ability to generate favorable publicity reports in the media, otherwise it will have no chance in the market. Especially in the Internet era, if consumers can't find relevant reports about brands in online media or search engines, the trust and evaluation of the brand is naturally lower. As a result, online news marketing came into being. Luo Baihui proposed that online news marketing is to make full use of online new media and publish corporate brand news information to all major online media. With the strong influence of the Internet media, the company's brand awareness, reputation, and loyalty will be enhanced. The network news marketing has become an indispensable means for brand promotion of modern enterprise networks because of its remarkable effectiveness in enhancing brand information search visibility and influencing consumers' purchase decision-making.

Network news marketing service: Eight functions fully shape the brand

What role network news marketing can play in corporate brand building? As the domestic news marketing professional brand, the first person in the mold industry news marketing——the brand marketing expert, Jinba.com CEO Luo Baihui summed up the network through long-term network news marketing practice. The eight roles of news marketing:

1. Establish a brand with news means to quickly establish new brands and maintain old brands;

2. Comprehensive marketing through planning public relations, comprehensive marketing companies;

3. Consumer communication initiative and consumers to establish a continuous, smooth, effective communication channels;

4. Earn trust to establish a brand image, increase brand awareness and win consumer trust;

5. Pull sales to target markets and people, and release targeted marketing information to drive sales;

6. To attract attention through long-term and systematic release of news, influence opinion leaders, target media and investors;

7.****In the crisis state, timely and widely release positive information to reduce the impact of the crisis;

8. Assisting e-commerce providers to be included on the homepages of search engines such as Baidu and Google, effectively influencing the purchase decision of online customers.

In the field of news and marketing of the mold industry, Jinmo.com is a pioneer and even a leader. From the news planning, news writing to the news network media release, release one-stop service for effect monitoring, complete service system and professional service standards, let Luo Baihui become a leader in mold brand promotion.

The cold winter of the mold market is still continuing. How to promote the brand with the most cost-effective way in the market during the cold winter era? This is a problem that mold companies have to think about. The network news marketing service can allow the brand information of a company to quickly occupy major media and search engines at the lowest cost, increase the exposure, reach, trust, and reputation of brand information, and maintain customers and markets to the maximum extent. Become a mold company brand promotion weapon.