On April 11th, the seventh Chengdu Fusen Floor Festival was opened in Chengdu Fusenmei home building materials market, with about 120 brands participating. This floor festival highlights the price advantage and has attracted many consumers to sign on the spot. The North American Maple Story floor sales performance was gratifying, signing 75 singles in 2 days.
The flooring festival exhibits mainly laminate flooring. All major brands have played low-priced brands, such as: 8mm laminate flooring of Kyrgyzstan, icon, Shengda and other brands dumped at a low price, the highest price does not exceed 38 yuan/square meter; 12mm of brands such as Jixiang and Shengda Strengthen the floor also showed a clear price advantage, priced at 70-80/square-meter yuan; and living home Baroque's price is only "all-inclusive" 68 yuan / m2 ... ... domestic brands low-cost promotion, triggered the on-site signing The upsurge, while imported floors with high prices are few people interested.
Some solid wood floors also have played "low price" brand, and the transaction price of real wood floorings issued by Anxin and Lianfeng is only 160-200 yuan/square meter, and the preferential price brings higher trading volume.
The sales of laminate flooring and solid wood flooring are booming, and solid wood composite flooring has also received a certain degree of attention in this exhibition, which has gradually been accepted and recognized by consumers.
North American Maple loved a lot at this floor festival. The exhibited products were mainly floor-strengthened, with a total of 75 contracts signed in two days. The order area was nearly 5,000 square meters, which was significantly higher than the same period last year.
In order to achieve a better sales performance at this exhibition, the North American Maple Store Chengdu Fusen Two Gates Store has formulated different sales strategies based on different consumer demand for object orientation and acted in advance. Such as: North Gate Fusen store for the nearby consumers to buy low-priced products, concentrated firepower to "low-cost, concessions," and other promotional means heavy attack; and in the relatively high-end customers of the South Gate Fusen store, is " "High quality, high quality of life" concept, and accordingly prepared a certain number of high-grade flooring category.
The two-day seventh Chengdu Fusen Floor Festival sold well and ended successfully. Good performance makes people feel some warmth in the floor market. From this exhibition, we can see the basic direction of this year's southern floor market: strengthening the floor is still the mainstream of consumption.
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