"China's door capital" in transformation and upgrading

On May 26th, the annual China International Door Industry Expo is just around the corner. Yongkang, the land of Zhejiang Province, is the “Chinese Gate Capital” and invites guests from all over the world to attend this “Grand Feast”. "Gathering together, cooperation and win-win." The Yongkang International Convention and Exhibition Center, which is shaped like a "golden phoenix", has opened its broad mind and looks forward to a passionate embrace with the world's door-makers.

The most stable pillar industry, Swordsman

According to the data, in the first quarter of this year, Yongkang Door Industry's output value increased by 20.8% in the context of the national housing control policy. The growth rate is listed in the top eight pillars of Yongkang Hardware. It is the fastest growing and most stable pillar of Yongkang. industry.

In the real estate control policies continue, land resources, raw material prices, labor costs rise under constraints such elements continue to highlight the background, why Yongkang door industry to maintain rapid growth, "Swordsman"?

“This kind of stability is benefited from the innovation and good brand image and after-sales service of Yongkang Door Enterprise. Secondly, Yongkang Door Enterprise adopted the strategy of “going out” and developing a new high-end market.” The leaders of relevant departments of Yongkang said The secret of it.

In the face of changes in the market situation, many well-known security door enterprises in Yongkang have taken a different approach, adjusted their development strategies in a timely manner, and selected in-depth cooperation with large real estate groups, sales engineering doors, and key development of retail terminals. Not long ago, Wang Li Group sent a number of security doors to Shijiazhuang, Hebei. At the same time, the company also ushered in a delegation of Dalian Wanda Group. "Our slogan is 100 million yuan to create a new image of retail terminals. This '100 million yuan' has strengthened the construction of terminal stores and outlets, and with the marketing support of the terminal, our retail sales have broken through." Wang Li Group Business Fu Xiansheng, the manager of the department, said that in the first quarter of this year, the security door produced by the company showed a boom in both production and sales, with sales increasing by 20% year-on-year.

“A good brand image allows consumers to identify with our products.” Since the beginning of this year, Fuxin Group Co., Ltd. has maintained its performance last year. The Yongkang plant area has increased by 6%, and the Wuyi factory area has increased by 100%, achieving great growth in adversity. Hu Luting, manager of the foreign trade department of Fuxin Group Co., Ltd. believes that this is mainly due to the good brand image that the company has accumulated over the years.

“Going to the high-end market.” This is the latest strategy of Wang Yongfa, the manager of the foreign trade department of Xingyue Group. It develops to the high-end market and seizes the high-end market. The quality can not be dragged down by vicious competition. "Products with poor quality will be eliminated sooner or later." Wang Yongfa hopes to move in this direction and win high-end European and American markets.

The rapid development of Yongkang security door industry is also due to innovation. Yongkang door enterprises pay attention to technological innovation, and put 5% or less of annual sales into product research and development, and have produced well-known leading enterprises such as Buyang, Wangli and Jinda, among which 34 companies participated in the drafting of various countries. standard.

The steady growth of sales is also the key to the stable development of Yongkang Door Industry. At present, with the largest domestic China Science and Technology Hardware City market and the strength of chambers of commerce throughout the country, Yongkang Door Industry's marketing network has covered the whole country; Yongkang is the logistics center of China's hardware industry, and the logistics system has basically covered 80% of developed cities and towns across the country. To lay the foundation for the occupation of domestic and foreign markets by Yongkang Door Industry; the successful holding of two consecutive Expos has also made the brand of Yongkang “China Gate Capital” more and more loud, and the popularity and reputation of Yongkang Door Industry are constantly improving, and the market share And loyalty continues to expand.

Since 1997, through 15 years of hard work, Yongkang has created a veritable “door industry kingdom”. At present, Yongkang has more than 500 production enterprises, with an annual output of more than 35 million kinds of products, and exports more than 9 million baht. The annual output value of the industry is 13 billion yuan, accounting for 80% of the national door production. There are dozens of door enterprises to obtain the "China Famous Brand". "The title." In addition to the security door, Yongkang Door Industry has also diversified development, including interior doors, wooden doors, steel doors, armored doors and automatic garage doors, etc., forming a unique industrial cluster, effectively driving Wuyi, Jinyun, Dongyang and Yiwu. And the development of the surrounding door industry.