Bathroom hardware development in emerging countries market analysis

At present, China's bathroom hardware industry is in a passive position in major European and American countries, and some emerging foreign bathroom hardware markets are full of opportunities for development.

South American Market Representative: Brazil

The geographic area of ​​South America exceeds two European countries and its resources are abundant. However, the processing industry is not developed, especially in the electromechanical products industry. It is reported that in the downturn of the European and American markets, the South American market is full of opportunities. Actively developing the South American market is an important road for Chinese sanitary hardware companies to seek overseas development. Among them, Brazil is the largest cake in South America.

The development of the bathroom hardware industry is closely related to the development of real estate and infrastructure construction, and Brazil currently has two strong and strong driving forces in this respect: First, Brazil’s economic acceleration plan. The current population of urbanization in Brazil already accounts for 81% of the total. However, the infrastructure of many cities is still lagging behind. Therefore, in the economic acceleration plan it is implementing, it includes the construction of housing for low- and middle-income people. In the year, the relevant investment has reached 429 recalls. The construction of a large number of new houses and the establishment of public facilities have brought a lot of demand for bathroom hardware products.

Second, the two world feasts of this year's World Cup and the 2016 Olympics will be held in Brazil. Therefore, Brazil’s purchasing needs in the next few years will increase substantially. In 2014, the World Cup involved 12 cities. In 12 cities, the investment in building and remodeling hotels was US$1 billion. In Rio, only one city will build 30 hotels and build 30,000 new rooms. In the 2016 Olympic Games, the Rio State government has invested more than 60 billion yuan in the construction of new stadiums and Olympic villages. This is an important opportunity for China's sanitary hardware companies to expand their exports.

If China's sanitary hardware companies can achieve good development in Brazil, they can also spread to surrounding Argentina, Peru and Other countries, and there are great opportunities.

Middle East Market Representative: UAE

Relative to the United States and Europe and other countries and regions, the Middle East market has less trade barriers and is still a mature market. The Middle East is currently experiencing three major changes that have had a positive impact on China’s trade with the region: Iraq’s reconstruction, proliferation of free trade, and economic development. These changes not only benefit the evolving economic system of Middle East countries, but also bring new business opportunities for Chinese companies. Many local brands are in the process of growing up, and they need to have the minds and powerful suppliers to compete with them to compete for more international market share. This is more than just selling products for Chinese companies with a certain reputation. More precious opportunities. The United Arab Emirates is experiencing an unprecedented boom in the real estate industry. The construction of high-end residences and hotels has brought strong demand for high-grade sanitary hardware products.

According to the UAE government’s plan, the United Arab Emirates will continue to invest 14% of its annual oil sales for many years, including the construction of 500 three-star-plus international hotels, 200,000 villas, and 60 mosques in order to put Dubai in the UAE. Three major cities such as Abu Dhabi and Sharjah have become international tourist cities in the Middle East. The United Arab Emirates’ annual building growth rate will exceed 25%. In the next 10 years, the United Arab Emirates will invest at least 100 billion U.S. dollars in construction, which makes the prospects of the sanitary hardware market also very wide in the UAE.

In addition, according to China’s customs statistics, bilateral trade volume between China and the UAE reached US$5.81 billion in 2003, an increase of 49.1% year-on-year, of which China’s exports to the UAE reached US$5.04 billion, an increase of 46%. The UAE has become China’s largest export trade country in the Middle East, and it is expected that bilateral trade volume will also increase significantly in 2004. This favorable situation can play a strong role in promoting the export of China's sanitary hardware companies.

Southeast Asian Market Representative: Vietnam

In Asia, where the economy has been most developed, one is the Middle East and the other is Southeast Asia. However, due to the geographical location and time constraints of the developed countries, the Southeast Asia has made it difficult to produce ceramic sanitary hardware. The number of sanitary hardware companies is also small. This is a piece of fat to the neighboring China, which is the mouth of the Chinese health company.

Among Southeast Asian countries, Vietnam has vigorously developed its economy in recent years and provided foreign companies with very good conditions. This has made many foreign companies willing to invest here, prompting Vietnam’s rapid economic growth. It is understood that in the 1990s, Vietnam’s economic development rate has exceeded 8 percent, which shows its strong economic development characteristics.

In the process of rapid economic development, the development of Vietnam's construction industry has also been rapid, bringing with it a large number of demand for bathroom hardware products. If China's sanitary hardware companies choose to develop Vietnam's market, not only can they have a good prospect, but they can also enjoy some preferential policies for local policies.

African market

Africa is not like the place where many people are filled with poverty and war. In fact, most of Africa is stable. As a country with 900 million people and 56 countries and regions, resources are very abundant but industries are lagging behind. For Chinese sanitary hardware companies with relatively low prices, this is the best place to use them. The demand for consumer goods here is very strong, the market is very broad, and Chinese products are also quite popular in Africa.