In the 60 years since the founding of the People's Republic of China, the furniture industry has grown from scratch, from the pre-liberation workshop operation to the rapid development of reform and opening up in the past 30 years; from the initial planned supply to the furniture production value accounting for 1/4 of the world's output value, import and export accounted for 22% of world import and export. China has become a big country in furniture manufacturing. Bringing up a good brand in the furniture industry, immediately listed a lot: Qumei, Peugeot, Top 100, E-wind, strong, Natel, Red Apple, Enovo, Noah's home... China has more than 50,000 furniture companies It is conservatively estimated that 10,000 companies own brands. The annual output value of Chinese furniture has reached 500 billion yuan, and the output value of a single-brand furniture factory is several hundred million, which makes it difficult for Chinese furniture companies to find leading enterprises. The threshold is too low to create a large number of furniture brands. It is difficult for the furniture industry to find a leading enterprise that leads the development of the industry. It has a lot to do with the national policies and norms. It is difficult to find effective regulations in the furniture industry. Natural development. Innovative President Yang Jianwei said that the threshold is low and there is no limit. Use a metaphor: Just like a child in a big family has no parents, each doing their own. In the end, the market competition is very chaotic. A good company wants to develop without support. When it comes to furniture brand, it is described by a large number. Plagiarism and homogenization seriously talk about plagiarism, so we have to think of international furniture exhibitions. At some international companies' booths, there will be such a slogan: Chinese people are forbidden to enter. From such a slogan, it is enough to see the evaluation of Chinese furniture brands on the world stage. Even so, the slogan that touches the national dignity can hardly wake up Chinese furniture companies and still copy the wind. Many furniture companies talked about plagiarism and hated it. From the beginning of the powerful rights protection, the lawsuit, to the current attitude of indifference, and finally explored a unique way: continuous innovation. Sun Shoujiang, chairman of the logo furniture, said: In the face of plagiarism, so many complaints and unfairness are accumulated. This kind of emotion makes the company have to calm down to build a century-old brand, and the plagiarists let us only accelerate innovation. Be sure to stay in front of them forever, from the entire market strategy, from product, to marketing, and even the entire store design is changing, making replicas difficult to track to some extent. There are many consumers who choose to purchase replicas because the added value is not recognized by consumers. In the face of the same product, many consumers will choose cheaper and lighten the brand concept. However, with the change of consumer concept, the brand awareness will gradually improve, but it will gradually improve. Independent innovation faces high cost. Many furniture brand companies have always insisted on independent innovation and adhere to the intellectual property protection of products. However, in the independent innovation of products, it is necessary to spend huge costs such as manpower, material resources, market research, etc., and at the same time bear the risk of being copied after entering the market. Sun Shoujiang, the chairman of Peugeot Furniture, wrote this account to the editor of the website: he got a new product R&D drawing. After he signed it, 200 staff members would work overtime. The mold and machine tool started to work. After the single product comes out, it will cost the national dealers to comment. At the same time, after the consumer's experience, if the product is partially difficult to cater to the market, more than 2 million costs will be lost, and such things are commonplace in brand enterprises. Plagiarism is serious. In order to prove that each product independently researched and developed is its own, every product produced needs to apply for intellectual property protection. And furniture companies like Peugeot, Qumei, Red Apple, etc., there are many product lines, there will be thousands of single items, the number has been increasing, so the number of intellectual property protection fees for one year is also very large. Chinese furniture enterprises are faced with many problems such as non-standard industry, immature consumer psychology, and serious product homogeneity. There is no policy and legal support in the country, and competition in the external environment is so fierce that they insist on brand innovation. I am afraid that only with the continuous adjustment of policies, the industry will continue to mature, and mergers and acquisitions will gradually form, which will help the birth of Chinese furniture enterprises. As furniture companies in the future will become more mature, Chinese furniture brands will emerge as leading companies in the automotive and home appliance industries.
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