The four-day Guangzhou International Furniture Fair, known as the “Asian Home Trading Centerâ€, will close tomorrow, with nearly 700 furniture companies from all over the country. The industry generally believes that the signs at this exhibition show that the Chinese furniture industry is bottoming out. However, the reporter found in the on-site interview that Jiangsu furniture enterprises did not feel so enthusiastic about this exhibition, only six companies participated. Jiangsu furniture performance is relatively "shame" On September 6, the reporter spent a whole day at the exhibition site, watching the 16 major exhibition areas of the whole department, giving the impression that the popularity is full and the scene is lively. The new autumn product “Vienna†launched by Meikemeijia (view map) advocates a low-key luxury fashion home trend, which is presented to consumers through its star products and audio-visual fusion of various instruments. This art feast makes many people Heartbeat. The reporters have been looking for a large part of the exhibition area for a long time. It is difficult to meet the Jiangsu furniture brand. Later, the list of exhibitors issued by the control committee found that only six Jiangsu enterprises participated, accounting for less than one percent of the total number of exhibitors. In this regard, Feng Jianhua, president of the Jiangsu Furniture Industry Association, believes that Jiangsu furniture companies have been “shameful†at this exhibition, indicating that enterprises generally pay insufficient attention to the exhibition economy. Although the sales of furniture in the province in the first half of the year is good, it is expected to rank in the top three seats in the country, but this kind of mentality of "closed doors, making money and making money" is not desirable. Dong Xue, general manager of Jiangsu Diamond International Furniture Co., said that the products should be fully understood and accepted by consumers, and they must seize various display opportunities to promote them. The days when the wine is not afraid of the alleys are gone. Yu Li, head of Guangrun Furniture Jiangsu Co., Ltd., believes that the design and marketing level of Jiangsu civilian furniture needs to be improved. The Expo is a good platform. If you don't exhibit, you can grow up and watch. Liu Zhenguo, the head of the Xuzhou Furniture Association, pointed out that most of Jiangsu's furniture owners, Xiao Fu, are lacking in hard work. In the first half of the year, domestic sales increased by 10.6% year-on-year. Jia Qingwen, chairman of the China Furniture Association, told reporters that Guangzhou International Furniture Fair is a barometer of the furniture industry in Asia and the world. From the situation of this exhibition, the furniture industry has climbed out of the ice age and started to have Warmed up. He said that although the export-oriented enterprises are still struggling, the domestically-oriented enterprises have become more moisturized. Therefore, many export companies have turned around, making the current "export to domestic sales" become a trend. The total domestic sales in the first half of the year reached 152.9 billion yuan, an increase of 10.6%, and the market conditions are better than other industries. In the first quarter, sales in first-tier cities such as Beijing, Shanghai, and Nanjing were not smooth, and sales growth in small and medium-sized cities was not obvious. In the second quarter, first-tier cities began to pick up, and small and medium-sized cities turned stronger. However, furniture exports in the first half of the year fell further, only US$14.1 billion, down 9.45% year-on-year. Excluding various factors, the furniture industry is still making money. Regarding the current situation of furniture in Jiangsu, the reporter interviewed Chen Baoguang, vice chairman of the China Furniture Association. He said that Jiangsu is a big province with double production and sales of furniture. Relying on the advantage of the Yangtze River Delta with rapid economic development, the market is full of strength. However, manufacturers can't just stare at their own business, they should open up more market space and have more practical products that people like to see. In particular, the brand awareness should be strengthened, and more international brands that are well-known can not be satisfied with the processing stage of making wedding dresses for people.
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