Red Star Macalline was selected for furniture in the first batch. On November 4th, Red Star Macalline held a press conference in Beijing, and announced that it was the first pilot enterprise to be selected for the “old-for-new†of Beijing furniture. As early as the beginning of 2012, the Beijing Municipal Commission of Commerce decided to start testing the furniture “old-for-new†this year. Through careful study, the “Measures for the Implementation of the Beijing Furniture Replacement Pilot†was finally determined, and the furniture was tested from November 1st to November 30th. The old-for-new policy will last for one month. As one of the pilot enterprises for the “old-for-new†furniture determined by the Beijing Municipal Commission of Commerce, Hongxing Meikailong launched the “trade-in†in Beijing Dongsihuan Shopping Mall, West Fourth Ring Shopping Mall, North Fourth Ring Shopping Mall, North Fifth Ring Shopping Mall and Chaoyang Road Shopping Mall. Services, consumers buy cabinets, sofas (sofa renovation renderings), bed sets, tables and chairs and other four types of new furniture, and hand over the old furniture, will receive a 10% subsidy for the sale of furniture, subsidies by the government and Red Star Beauty Kailong pays 5% each, and the maximum amount of subsidy for a single piece of furniture does not exceed 1,000 yuan. Taking the lead in exploring the road for furniture "trade-in" Before the government began to study furniture "trade-in", as the leader of the Chinese home furnishing industry, Red Star Macalline has successfully made a useful attempt. On March 13, 2011, Red Star Macalline took the lead in launching the “Non-change†Red Star Macalline billion home improvement subsidy program in Beijing, Shanghai and Chongqing, with a total subsidy of 100 million yuan for users who purchased new furniture. Subsidy. In just one month, more than 5,000 users in Beijing, Beijing and Anhui have changed their furniture, and there is a hot scene in the three stores. Consumers have strong demand for purchases, especially some first-line brand furniture, which has become the first choice for consumers. By the end of 2011, more than 10,000 users had been subsidized to purchase new furniture through this activity. Red Star Macalline’s “non-replacement†plan can be called “old-for-new†furniture. A total of 400 professional service personnel from 100 service teams spent more than half a year to reclaim old furniture from tens of thousands of consumers. The subsidy amount exceeded 100 million yuan, setting a precedent for the industry. Participation in the formulation of the policy to obtain the pilot qualification through the implementation of the "non-replacement? Red Star Macalline billion home improvement plan", Red Star Macalline accumulated enough experience in the furniture "trade-in" and found many problems, such as estimation The value is difficult, the recovery is difficult, the management is difficult, and so on. After learning about the furniture or replacing the home appliances with the old-fashioned new ones, Red Star Macalline responded positively and participated in the formulation of the relevant policy procedures for the Beijing Trade Commission's furniture “trade-inâ€, and proposed the furniture “trade-inâ€. "The actual and possible difficulties in the process provide valuable advice for the final determination of the policy. In the end, Red Star Macalline participated in the government's open tender and won the first batch of five pilot malls. The old-for-new formal start-up commitment subsidy 5% November 1st - 30th, Beijing furniture "old-for-new" officially piloted. Consumers who participate in the trade-in of Red Star Macalline to purchase furniture products and deliver the full amount can participate in the “old-for-new†of the furniture and receive a subsidy of 10% of the furniture sales price. The subsidy is 5% by the government and Red Star Macalline. The subsidy for a single piece of furniture is up to 1,000 yuan. At the same time as the merchant delivers the goods, the consumer will deliver the old furniture, and then the Red Star Macalline will provide the “Beijing Furniture Trade-in Certificateâ€. The consumer can use the valid ID card, old furniture, old-for-new voucher, fixed/sale order, invoice. Apply for a subsidy at the Red Star Macalline Cashier, and the amount of the subsidy will be paid to the consumer's bank card in the form of bank transfer. It is reported that the deadline for the recycling of the old furniture of Red Star Macalline is January 20, 2013. The deadline for applying for subsidies is January 30, 2013.
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