China's sanitary ware market is currently four rich points

After more than 20 years of rapid development in China's sanitary industry, after entering 2012, the growth rate began to slow down. Especially in the residential sector, negative growth of about 5% occurred in the first nine months, but commercial real estate showed a growth rate of 7%. Many sanitary brands have come to the surprise that the market crisis has really come, but at this time, some sanitary brands are bucking the trend and expect to occupy the future growth opportunities. Many Chinese entrepreneurs have long been used to following the growth trend, lacking the courage and courage to counter the offensive.

The bathroom market of China's 1.3 billion people is much smaller than that of the United States and Europe. The market size of bathroom products in the United States market is several times larger than that in the Chinese market. The reason is that in addition to the decisive factors of consumers themselves, the construction and consumption of market channels are also Guidance is also extremely important. Fortunately, over 30 years of reform and development, it not only created a substantial increase in material wealth, but also had a very important impact on the consumption patterns of the Chinese people, bringing huge growth opportunities to the Chinese sanitary ware market.

First, the adjustment of the bathroom consumption structure to create more market opportunities In recent years, with the rise of consumer groups represented by the post-80s, the consumption structure of the entire bathroom market is undergoing a thorough change, personalization, serialization, color The changes in the arts and arts are consuming ideas of this group. They are no longer obsessed with foreign sanitary ware brands. Instead, they value the compatibility of sanitary products and their needs. Coupled with the government's 70/90 policy and the reality of their spending power, small-space residences have become the mainstream of society. How to achieve greater personal value in a limited bathroom space is the focus and key to their pursuit. The recent patriotic enthusiasm is an important opportunity for the national sanitary brand to push its own value. Just as Zhongyu Sanitary Ware launches my “Chinese Heart”, the sanitary ware brand should boldly speak its own Chinese figure. China is no longer Low-cost synonymous, this point, the bathroom industry must dare to learn from the apparel industry, many domestic clothing brands have far exceeded the value of imported brands, this is the power of the brand, the new 80 after the consumer for domestic sanitary brands, willing to pay more This is the opportunity of the sanitary market.

Second, the rise of the national sanitary brand forced the sinking of foreign brands channel We are not difficult to find in the market, the former foreign brands have to lower the body to meet the needs of Chinese consumers, Kohler, TOTO's channel sinking is a clear example. This all stems from the progress of domestic sanitary brands, and even changes the rules of the game, such as our well-known large package toilet and one-piece toilet, is the original creation of the Chinese sanitary brand, bathroom companies in Chaozhou, but also to the extreme of professionalism, The division of toilet production is often completed by a number of companies, thereby creating a low-cost model of Chaozhou sanitary ware, and continuing to innovate sanitary products. In the past, foreign sanitary ware brands have received red dot awards, and domestic sanitary ware brands are constantly refreshing miracles. It is due to the efforts of domestic sanitary ware brand represented by Wrigley, Jiumu, and Hangbi Sanitary that created the driving force for the sinking of foreign sanitary brands, and also provided consumers with greater benefits.

Third, China's rapid urbanization provides huge business opportunities China's urbanization speed is several times that of Western countries. After more than 30 years of hard work, China's urbanization level has reached more than 50%, but the overall level of urbanization and Western developed countries still There is a big gap. This is precisely the opportunity for the Chinese sanitary brand. The urbanization of China's vast rural areas bears the brunt of the urbanization of housing. What they need is a highly cost-effective sanitary brand. This is where the opportunities for domestic sanitary brands lie. Urbanization of rural areas requires most of the cost of products that cannot be too high. Reliable, good after-sales service, these elements are often the strengths of domestic sanitary brands. Therefore, sanitary ware brands should seize the opportunity of urbanization and cut the market opportunities for foreign sanitary ware brands in this range, so as to establish a good reputation and reputation.

Fourth, the rise of China's DIY market is approaching The reason why the US market is several times larger than the Chinese sanitary ware market, it stems from his DIY market, far more developed than China, and this fundamental reason Chinese consumers still regard bathroom products as a kind of resistance. Supplies instead of consumables. With the rise of consumerism in the post-1980s and 1990s, they saw bathroom products more as opportunities for self-worth, and began to incorporate more personal elements in bathroom renovation. This brings more opportunities for the DIY market. At present, China's home and bathroom DIY market is still in its infancy. However, it has shown vibrant vitality and vitality. This is why the reason for the rapid development of the home delivery industry is. As long as China's DIY market has reached half of the United States, the entire market has at least doubled in size, and this, due to the rise of the post-80s, is gradually becoming a reality.

Although the sanitary ware market in China was affected by housing control measures, it still maintained a growth trend. However, the domestic market has been accustomed to high growth for a long time, and a slightly lower growth has affected the market. With the increasingly rationalization of real estate development, whether it is the real estate or sanitary ware industry, in the next few years, there will be a great opportunity for revenge-style growth, and all this depends on whether the bathroom brand can take advantage of disadvantages to achieve its own brand. With the expansion and the development of channels, only bathroom brands that find opportunities to counterbalance can gain greater market share in the future market retaliatory growth opportunities and thus win the leading opportunity for success.

After more than 20 years of rapid development in China's sanitary industry, after entering 2012, the growth rate began to slow down. Especially in the residential sector, negative growth of about 5% occurred in the first nine months, but commercial real estate showed a growth rate of 7%. Many sanitary brands have come to the surprise that the market crisis has really come. At this time, some sanitary brands are bucking the trend and expect to occupy future growth opportunities. Many Chinese entrepreneurs have long been used to following the growth trend, lacking the courage and courage to counter the offensive. The bathroom market of China's 1.3 billion people is far less than that of the United States and Europe. The market size of bathroom products in the United States market is several times larger than the Chinese market. The reason is that in addition to the decisive factors of the consumers themselves, the construction and consumption of market channels is also Guidance is also extremely important. Fortunately, more than 30 years of reform and development have not only created a substantial increase in material wealth, but have also had an extremely important impact on the consumption patterns of the Chinese people, bringing huge growth opportunities to the Chinese sanitary ware market.