China's furniture market is still a very traditional market in the impression of many people. Only those who are deeply involved will find that this market is actually a leading industry that leads fashion and creates lifestyles. It is only a habit in people's habit. , closed industry.
Based on this industry understanding, Peng Meihong chose to enter the home industry in 2009. After five years of hard work, he became a family member of the store. She values ​​the leading role of the furniture industry in fashion lifestyles. She told reporters: "Every time I see a consumer who buys a satisfactory piece of furniture, or creates a good home atmosphere, I feel a sense of accomplishment."
Entering the furniture industry, looking at the country, there are thousands of well-known and unknown brands. Peng Meihong was confused when he first chose the brand, but she knew that she wanted a fashion, innovation, progress and mutual help. A brand with thoughts can achieve a win-win situation among itself, consumers and manufacturers. In a few months, she visited a number of furniture brands in Sichuan and finally chose Jingshang Home. She told reporters that the choice of Jingshang Home is the concept and idea of ​​the home leader in Shizhongjing. The second is the concept of fashion, innovation, mutual assistance and high growth that Jingshang enterprises convey and what they want. It coincides with the fact that at the same time, the company prefers to benefit from the spirit of furniture. In general, Jingshang Home has considered a relatively large number of dealers, always insisting on high-quality, highly-matched products, reducing the difficulty of factory sales; in the process of sales, market exploration, advertising, promotion, store operation management, etc. In terms of giving the dealer sufficient system support to ensure the continued development of the dealer business. Up to now, it has proved that Peng Meihong's choice is correct.
Do the details, grab the team
Leshan City is a county, has become a battlefield for furniture manufacturers and dealers to compete for. There are more than 10 Sichuan brand furniture merchants such as the Prince of Hong Kong, Quanyou Home, Pocket Pearl, and Shuanghu Furniture. The competition is fierce. In the face of market competition, Peng Meihong has devoted more thoughts to the analysis of regional markets and the operation and management of storefronts. She has been deeply involved in the market for a long time. It is very clear that the manufacturers are not lacking in the principle of indiscriminate use. From the perspective of store selection, location and promotion, the demand for home is not the highest, but it is required to be the most suitable. Manufacturers will respect those dealers who do not have innovative ideas or who only pay attention to monetary interests. When choosing a store, they will also strive for a reasonable position according to the actual situation of the local market, rather than blindly tall.
Jingshang is a specialized store with an area of ​​700 to 800 square meters. It is equipped with two shop assistants. Peng Meihong is mainly responsible for sales and management, and three full-time installers train and promote the sales concept of all employees. This is a team that came along with Peng Meihong from the opening of the store. The team cooperated in sales, installation and after-sales. The company and her personal training increased the team's cohesiveness, coupled with good product and management operation mode. Well, there is a good output, so the store can sell satisfactorily every year.
No matter which industry is actually facing fierce competition, it is even more so in the furniture industry. Since furniture is a durable consumer product, consumers have a long period of repeated purchases. Therefore, in actual operation, Peng Meihong is looking for new customers every day, accumulating customer resources, and accumulating for five years, so that she can confidently say: "No one is. I don’t know the home on the scene. Anyone who wants to buy furniture will come to me.†In order to maintain the market position and market share of Jingshang’s home in the region, she adjusts her product structure according to the local real estate industry and building materials trends every year. To adjust the display effect of the storefront, on the other hand, she has a full-time installer and logistics distribution resources, combined with the characteristics of modern consumers who want convenient one-stop shopping, and promotes the overall package service for the store to make consumers feel comfortable and buy. Peace of mind, happy with. In the market, Peng Meihong's vocation is to develop the market, develop customers, and carry out multi-channel and multi-mode customer card work through rigid advertisements, holiday promotion, theme sales, and industry collaboration. On the other hand, through the old customers The use and introduction, the implementation of word-of-mouth marketing, the so-called gold award silver award, is not as good as the consumer's praise.
The best for you is the best
At present, after 80 and 90, it became the main consumer. The reporter learned in the interview that targeted measures were taken against Peng Meihong. 80, 90 these two consumer groups, more is the pursuit of fashion, fast, convenient family, the company has developed a marketable new product - Ou Shide, from the price, style, functionality to meet the market, but also The original products have been upgraded to suit the trend of the younger market, and our dealers will selectively update the products, increasing their own inventory to shorten the delivery and installation cycle; according to consumer requirements , combined with different sales packages, so that consumers can get benefits and achieve their value-for-money psychological appeal.
Store sales, this is the continuous mode of the furniture industry. Although e-commerce is popular nowadays, because there are still many after-sales problems that cannot meet the requirements, at least it cannot meet the service level required by Peng Meihong. Therefore, e-commerce is a new channel. Specialty stores are always on the lookout, but also try on a small scale, but they are all in a budding stage.
Peng Meihong told reporters that "the model does not matter whether it is new or old. It does not matter whether it is right or wrong. Any mode can only be controlled by itself and can be used flexibly to call it a purple mode. Moreover, the success of each mode cannot be The same is true. As far as we are concerned, what we have invariable is to insist on selling good products, empathy, and always pretending to be consumers. The change is the trend of products, the improvement of the quality of service personnel and the depth of market integration. Furniture, in the past has been the task of people behind the coastal furniture in Guangdong, Jiangsu and Zhejiang. However, the agent is on the scene, and it is proved by the fact that the products and sales are used. Chuanpai furniture does not have to be poorly equipped with coastal furniture. As a dealer, the best path to success is to find a successful brand and work with it for a long time. In the eyes of Peng Meihong, Jingzhuang develops rapidly with a growth rate of 40% every year. This is a successful brand and a successful enterprise. If you give up such a brand, and give up such an enterprise product, it is tantamount to giving up the opportunity of career development and making money.
Garden Light, Mains Garden Light, Solar Garden Light, LED Garden Light, LED courtyard Lamp
Jiangsu chuanglv Transportation Facilities Co., Ltd , https://www.clsolarlights.com