Analysis of Causes of Unsalable Sales of Bathroom Products

The ceramic sanitary ware industry is still very traditional in terms of management and marketing. The quality of employees in the industry is not high. Therefore, only a very small number of companies have relatively well-known brands and relatively complete channels. Many companies' own channels and sales management are obviously not standardized, and the market outlets are weak. The dealers' choice of products depends on good customer relations. In addition, many companies do not have the ability to operate brands, there is no systematic business model and professional marketing team, there is no accurate market information, there is no customer-oriented service standards and customer-oriented service system, there is no research, production, supply system for the market The long cycle of capital investment and high risk will all become the time for the company to die, and it may be fatal at any time.

Winter has come: The sanitary ware industry has encountered the ice age. The sanitary ware market in 2012 or the non-spring sanitary ware industry is like a biological chain. No one can do it. In the long-term market competition and survival of the fittest, the ceramic sanitary ware market has also exposed many drawbacks. Bringing impediments to the development of the entire ceramic sanitary ware company, according to the network Xiaobian survey, so far, mainly reflected in the following areas:

Dilemma 01: Sanitary sales of sanitary wares frustrated 51, Mid-Autumn Festival, New Year's Day... But for those festivals that can be thought of, “promotional discounts” and “buy-to-send” are the promotion words that occupy the market on a large scale. Promotional methods are also unsurpassed. Sanitary products on the sale of the trick, in order to take people's attention. However, consumers’ enthusiasm for promotional performance is obviously not as high as before, coupled with rising prices, tight pockets, and a somewhat bizarre attitude towards sales promotion, so some building materials markets are also the passenger stream even in the hottest promotional season of the year. Dramatic, shadowy, and therefore can lead to sales has become very limited.

Dilemma 02: Direct sales of sanitary products According to statistics, in recent years, the demand for ceramics and sanitary facilities in China will reach 34 million pieces, which will become the largest consumer market for ceramic sanitary ware products. Last year, the output of ceramic tiles and sanitary ware products reached 75 Billions of square meters and 177 million pieces respectively account for 60% and 40% of the world's total output of building sanitary ceramics. The annual growth rate of products exported to Europe, the United States, Japan, Korea, and the Middle East is 50%. From this trend analysis, the Chinese ceramic sanitary ware market is quite optimistic and has a large amount of rigid demand, which can be described as a very good market.

However, due to factors such as the regulation and control of the housing market, rising raw material prices, rising labor costs, and continuous floods and droughts, the domestic ceramics industry is in a downturn. Recently, large areas have also emerged in Shandong Zibo, Sichuan Jiajiang and Yunnan producing areas. Obstructed production. For the industry's frequent "overcapacity", "market saturation" and other words, for those small and medium sanitary companies, as the profit margins shrink, and more and more rational consumers do not intend to pay for it, the pressure of product backlog is quite Large, some had to stop running some of the production lines.

In summary, it is not difficult to see that the company's internal operation management system is in urgent need of construction, and market standards need to be standardized. In addition, companies can stop running some production lines, digest inventory, and wait for the sales season. If there is a real rigid demand, as long as the products are well prepared, no matter how the market environment changes, it will eventually achieve certain results.