The era of hardcover houses inject new life into the wood flooring industry

There is a wide variety of fine decoration materials and indoor equipment, and replacement is fast. In order to control the overall decoration quality of residential buildings and the impact of building materials on interiors, developers have strict control over the procurement and construction of finished decoration projects. According to statistics of the real estate B2B business platform, developers value the quality and environmental protection of key products. Transaction data shows that floor products are most concerned by developers. As the most frequently used product in the family life, the floor has complicated technical parameters and more brand types. Most of the fine decoration projects use solid wood flooring or solid wood composite flooring. The environmental performance of wooden floors has the greatest impact on the entire home living environment and is therefore highly valued by developers.

Wood floors are easily damaged during use by consumers due to improper use and maintenance. The developer's fine decoration project requires that the wooden floor be environmentally friendly, stable, wear-resistant, and heat-resistant. The country has strict requirements on formaldehyde emission from solid wood composite flooring. Products with excellent environmental protection performance and no pollution are more favored by developers.

For larger wood flooring companies, they should focus on building brand image and make the brand bigger and stronger. Because those companies that previously only made engineering orders, they usually cooperated with the decoration companies and directly received the construction orders. They rarely saw their agents and franchised stores in the market. If you want to better serve as a retail sales list, you should also focus on the individual needs of consumers, and make efforts in the establishment of image stores, services at all stages, and brand promotion, so that their brands can be recognized by consumers.

As a building material product widely known by consumers, wood flooring has been recognized and accepted by consumers. The introduction of refined decoration policies will inject new vitality into the wood flooring industry. In the hardcover room development to the point where today, all floor companies have begun to change marketing ideas, engineering companies want to receive a retail order in the idle production, those retail companies want to receive engineering orders in the off-season. How to expand their market share is also a top priority for major floor builders.