The development of the sanitary ware industry has experienced many ups and downs. The international market demand caused by the financial crisis has declined steadily, trade protectionism has risen in various countries, and technical trade barriers have caused the export of China's enterprises and enterprises to face increasing pressure. Affected by the financial crisis, sanitary ware export companies are facing varying degrees of difficulties. For this reason, we have to think more about how domestic sanitary export companies should respond to the development of international and domestic markets.
1, rely on technological innovation to break through trade barriers For a long time, China's bathroom hardware products are cheap and beautiful, deeply loved by foreign distributors and consumers, export value has doubled. However, with the gradual increase in export volume and the deteriorating international economic situation, more and more countries have begun to implement a variety of manufacturing trade barriers that are close to harsh technical standards, which has made it more difficult for China's health enterprises to open up foreign markets. Facing this trend and solving trade protection problems, the first thing our country's health enterprises must do is rely on scientific and technological innovation to implement the upgrading of industrial standards. According to Luo Baihui, breakthroughs in technical barriers to trade are based on the fact that products must meet the requirements of the standards. To ensure that products placed on the market meet the standards, manufacturers should establish a product control system. Sanitary products, in addition to complying with local technical standards, should also meet the local residents' lifestyles and ways of thinking. At present, in the context of increasing export pressure, Chinese sanitary ware companies are paying more and more attention to relevant international standards, and the quality of their products has been greatly increased. They have complied with relevant technical standards as far as possible, avoiding export disputes caused by standard barriers. With the gradual strengthening of the strength of China's enterprises, more and more health products have reached or exceeded the standard of foreign products. High-standard products and reasonable prices will become the key factor in breaking trade barriers, thereby winning a larger market overseas.
2. Maintaining markets in Europe and the United States to expand into emerging markets It is understood that the United States, Japan, and Europe have reduced their demand due to the economic downturn caused by the financial crisis. Canton Fair exhibitors from Europe, the United States, Japan, orders have been reduced to varying degrees, resulting in a sharp decline in corporate export orders, making many export-oriented companies face the pressure of survival.
At present, in the face of the current difficulties, we try to maintain the markets in Europe, the United States, and Japan, and actively invite new and old customers to purchase; on the other hand, we look for emerging markets as another key point and vigorously develop Southeast Asia, South Asia, and the Middle East. Emerging markets such as Africa and South America. For many domestic export enterprises, the current economic situation is difficult, but there are many opportunities. The Chinese market is like a shining pearl in the eyes of the world. Strong domestic demand will be an important growth point for the economy in the future. Many companies that had previously focused on exports began to re-examine their market strategies and fertile ground for this vast expanse of the future.
3. Accelerate the strategic marketing of overseas brands In the future, the development of our country's health enterprises should pay more attention to the construction and development of independent brands, develop their own brands, and do a good job of brand promotion and planning. In view of the characteristics of foreign trade enterprises, enterprises should fully understand the market changes, properly grasp the scale of processing, combine OEM processing with the creation of their own brands, and reasonably determine the proportion of OEM processing and private brands, both through OEM processing. Grasping the management and technology of world-famous brands, it also promotes the popularity in the domestic and international markets through its own brand, expands the market share of its own brand, and enhances the competitiveness of the company. Before this crisis broke out, several foreign trade enterprises in Chaozhou had already begun independent brand marketing in the Southeast Asia market, and opened franchised stores in the form of brand franchise. Therefore, companies were less affected in the economic crisis.
4, small towns market leading fashion bathroom style With the transformation of science and technology and continuous development of innovation, bathroom decoration is also more and more fashionable, on the development of the bathroom more and more stylish and clever, color has become the most representative of the home personality is the most convenient In the way, following the wall and furniture, the colors are numerous and varied, and even bathroom products are fancy, free from the previous stable, deep, bright and charming, eye-catching process is very important, the bathroom decoration style is very important, on the development of the bathroom industry The sanitary ware industry is critical in market breakthroughs, and it is necessary to develop small towns in sanitary ware.
1, rely on technological innovation to break through trade barriers For a long time, China's bathroom hardware products are cheap and beautiful, deeply loved by foreign distributors and consumers, export value has doubled. However, with the gradual increase in export volume and the deteriorating international economic situation, more and more countries have begun to implement a variety of manufacturing trade barriers that are close to harsh technical standards, which has made it more difficult for China's health enterprises to open up foreign markets. Facing this trend and solving trade protection problems, the first thing our country's health enterprises must do is rely on scientific and technological innovation to implement the upgrading of industrial standards. According to Luo Baihui, breakthroughs in technical barriers to trade are based on the fact that products must meet the requirements of the standards. To ensure that products placed on the market meet the standards, manufacturers should establish a product control system. Sanitary products, in addition to complying with local technical standards, should also meet the local residents' lifestyles and ways of thinking. At present, in the context of increasing export pressure, Chinese sanitary ware companies are paying more and more attention to relevant international standards, and the quality of their products has been greatly increased. They have complied with relevant technical standards as far as possible, avoiding export disputes caused by standard barriers. With the gradual strengthening of the strength of China's enterprises, more and more health products have reached or exceeded the standard of foreign products. High-standard products and reasonable prices will become the key factor in breaking trade barriers, thereby winning a larger market overseas.
2. Maintaining markets in Europe and the United States to expand into emerging markets It is understood that the United States, Japan, and Europe have reduced their demand due to the economic downturn caused by the financial crisis. Canton Fair exhibitors from Europe, the United States, Japan, orders have been reduced to varying degrees, resulting in a sharp decline in corporate export orders, making many export-oriented companies face the pressure of survival.
At present, in the face of the current difficulties, we try to maintain the markets in Europe, the United States, and Japan, and actively invite new and old customers to purchase; on the other hand, we look for emerging markets as another key point and vigorously develop Southeast Asia, South Asia, and the Middle East. Emerging markets such as Africa and South America. For many domestic export enterprises, the current economic situation is difficult, but there are many opportunities. The Chinese market is like a shining pearl in the eyes of the world. Strong domestic demand will be an important growth point for the economy in the future. Many companies that had previously focused on exports began to re-examine their market strategies and fertile ground for this vast expanse of the future.
3. Accelerate the strategic marketing of overseas brands In the future, the development of our country's health enterprises should pay more attention to the construction and development of independent brands, develop their own brands, and do a good job of brand promotion and planning. In view of the characteristics of foreign trade enterprises, enterprises should fully understand the market changes, properly grasp the scale of processing, combine OEM processing with the creation of their own brands, and reasonably determine the proportion of OEM processing and private brands, both through OEM processing. Grasping the management and technology of world-famous brands, it also promotes the popularity in the domestic and international markets through its own brand, expands the market share of its own brand, and enhances the competitiveness of the company. Before this crisis broke out, several foreign trade enterprises in Chaozhou had already begun independent brand marketing in the Southeast Asia market, and opened franchised stores in the form of brand franchise. Therefore, companies were less affected in the economic crisis.
4, small towns market leading fashion bathroom style With the transformation of science and technology and continuous development of innovation, bathroom decoration is also more and more fashionable, on the development of the bathroom more and more stylish and clever, color has become the most representative of the home personality is the most convenient In the way, following the wall and furniture, the colors are numerous and varied, and even bathroom products are fancy, free from the previous stable, deep, bright and charming, eye-catching process is very important, the bathroom decoration style is very important, on the development of the bathroom industry The sanitary ware industry is critical in market breakthroughs, and it is necessary to develop small towns in sanitary ware.
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