[Focus] How does the Fujian stone industry change "big but not strong"

Along the road full of limes, you will enter the Yonghe Neiyu Village in Jinjiang, Fujian Province. The surrounding stone enterprises have been discontinued, and the roads are all deserted. July 31 is the last time for Jinjiang City to withdraw from the transition period. Under the strong promotion of relevant departments of Jinjiang City, 461 unlicensed mines and unlicensed stone enterprises in the city have all been closed. 682 stone processing enterprises, except for 109 enterprises that have been included in the scope of process stone certification, the remaining 573 stone enterprises have all closed down. Just in Jinjiang City, with the courage and courage of the strong man to break the wrist, eliminate the backward production capacity of the stone industry, promote the transformation and transformation of the stone industry, and promote the transformation and upgrading of the industry. At the same time, Nanan City, a major stone town in Fujian Province, issued a number of opinions on the establishment of the international stone capital (trial) ", intend to open a new situation in the stone industry by building large groups, big brands, big leagues, big industries, big trade. These measures reflect the determination of Fujian to push the transformation and upgrading of stone. It is understood that the sales volume of Fujian Province has been the first in the country for many years, but there are problems such as low concentration of stone industry, unreasonable product structure, poor quality of technical equipment and other problems. It is extremely urgent to become bigger and stronger. Development bottlenecks to be solved According to the understanding, Fujian Province currently has more than 10,000 granite stone mining enterprises and more than 4,000 stone processing enterprises. The development of stone processing industry has driven the development of stone mines, machinery and equipment, diamond saw blades, abrasives, transportation, trade and other industries. There are more than 500 trading companies engaged in stone export and more than 10 stone exports. Port, more than 10 professional building materials market. Fujian Province has become the country's largest stone production province and the largest export base, with annual output and sales volume ranking first in the country for many years. The province has now formed a development pattern with Xiamen as the export leader and Quanzhou as the production base. Nan'an stone plate processing, Hui'an stone carving products, tombstones, Fuding's basalt stone materials, Gutian stone plates, Anxi's granite mining have formed distinctive features. However, there are only a handful of famous brand products in Fujian Stone Enterprise. Due to oversupply, market competition has become increasingly fierce, and producers have pressed each other's prices, resulting in the decline in the price of Fujian stone products in recent years. The stone industry is in the upper reaches of the building, and the price is greatly affected by the construction industry. In recent years, the real estate has fluctuated and the stone industry has fluctuated. "Because of real estate regulation, the demand for stone is saturated or even surplus, companies have to reduce profits in order to compete for orders." Three years ago, the net profit of the stone industry could still be more than 15%, but currently 7% is not bad, more companies It can only be guaranteed to operate. The data shows that in January this year, the local tax revenue pool of the stone industry in Nan'an was 29.56 million yuan, a decrease of 16.79 million yuan from January 2011, a decrease of 36.23%. "Blind expansion makes it into trouble." Industry insiders pointed out that since 2005, with the high development of the real estate industry, Fujian's stone industry has followed suit. The stone processing enterprises in Nan'an have increased from the initial 100 years. By 2011, there were more than 1,000, but the profits of the industry have been greatly reduced. On the one hand, they compete with each other and the costs are rising. “Big but not strong” lack of competitive waste stone powder and scraps “knead” into artificial marble. These artificial marbles can be cut into various new furniture at will, and the cut scraps are returned to the furnace processing... This is a stone processing enterprise in Nan'an, Fujian. The process of “turning waste into treasure” recycling, but there are not many high-tech stone processing enterprises in Fujian. It is understood that the stone industry in Shuantou Town of Nan'an is highly concentrated. As an industrial township, it attracts a large number of migrants. But here, there are fewer upper-scale stone production enterprise groups, mostly private and family workshop-style factories. According to estimates, in 2004, the top four companies in the industry had a concentration of sales revenue of about 10.4%, and the construction stone processing industry with an annual output value of more than 50 million yuan had only 49 households, and only 17 households with an annual output value of more than 100 million yuan. The proportion of the total number of enterprises in the province was only 1.2% and 0.4% respectively. In the product, the overall grade is low, the product homogenization is serious, and can not meet the demand for medium and high-grade stone. The overall technical equipment of small stone enterprises in Fujian Province is backward. Most of them still use circular saws and hand-held grinding machines as the main production equipment, with low efficiency and low quality. Taking the mining of the waste material in Fuding Mine as an example, the use of large blasting mining methods has led to an increase in cracks in the blocks, and the utilization rate is only 60%. It is understood that due to development restrictions, some stone enterprises in Fujian have moved their headquarters. “The stone industry is a purely processing industry. It is impossible to build its own product brand like products such as clothing, shoes and hats, but it can start from the product quality and create its own corporate brand.” Industry insiders pointed out. The development of the industry's major alliances is facing many difficulties, how should the transformation and upgrading be transferred? In front of Jinjiang City's strong measures, there are four roads in front of more than 600 stone bosses in Jinjiang: upgrading, switching, shutting down or shifting to the inland, but each one is not simple. A small number of forward-looking stone companies have begun to interface with other projects to initiate the transformation. Last year, Jinjiang Tianfu Stone Factory took the lead in withdrawing from the stone industry. It established a joint venture with China's top 500 enterprises Xugong Group to establish Jingfa Machinery Parts Co., Ltd., which is the main production machinery component, and has become a model for the transformation of Jinjiang stone enterprises. Similarly, in response to the current phenomenon of the relocation of stone enterprises, the Nan'an Municipal Government has introduced preferential measures for “cultivating stone headquarters enterprises” to support them from the aspects of finance and taxation. The headquarters of group-type enterprises outside the jurisdiction of Nan'an City moved in, and the total amount of tax payment reached 3 million yuan, 5 million yuan, and 10 million yuan, respectively, and a one-time relocation subsidy of 200,000 yuan, 400,000 yuan, and 600,000 yuan respectively. The newly-introduced headquarters enterprises will also enjoy the support of 80% of the financial resources of the previous year, and the company will enjoy 40% of the support for the next three years. Experts believe that in light of the current situation, the government should formulate corresponding development plans, focus on industrial clusters, implement strategies for large companies and large groups, encourage large enterprises and large groups to implement acquisitions and mergers for small and medium-sized stone enterprises, and carry out large-scale investment and low-cost. expansion. At the same time, the integration of the stone industry should be from the expansion of quantity to the improvement of quality. At the same time, enterprises should pay attention to the introduction of advanced processing equipment, improve the accuracy of the process, improve the quality and grade of the products, and enhance the competitiveness of the products. And timely adjust the product structure according to market needs, timely grasp the ever-changing stone application market information, and expand new stone application fields. In addition, the competition of products is not only the competition of price, the competition of quality, the competition of services, but also the competition of brands. Therefore, in order to be in an invincible position in the fierce market competition, enterprises must strengthen their brand awareness and vigorously implement the brand development strategy.

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