Recently, the small series of home network went to Shanghai to conduct research on the furniture terminal market. The survey selected the representative furniture store Jisheng Weibang International Furniture Village and Yuexing International Home in Macau Road, Putuo District, in order to investigate the development of the furniture brand terminal market in today's environment , and provide the market development for the second half of the year. Reference data.
In this survey, we hope that the store, franchise stores and factory-operated stores will be able to give the most lively information and information. Only in this way can we use the most realistic data information and research results for enterprises and distributors. The two-day survey was generally very smooth, and many manufacturers gave us strong support. However, in the course of the investigation, we also found a lot of problems, the biggest problem is the quality of the terminal shopping guide. In the eyes of the author, such problems are very serious and deserve to be considered by manufacturers and dealers.
The guides stand on the front line of the market, face-to-face with consumers, and their quality is crucial. In a small way, the deal was decided. In a big way, the quality of the guides is huge, and the impact on dealers and companies is huge. This is a tragedy if the overall image of the company is affected by the problems of the terminal shopper. Is the quality of the guides important? The answer is yes, but has the company really paid attention to it? Are there any dealers who have trained and educated the guides at Huahe Furniture in the National Furniture Village of JSWB, facing the shopping guide, reporter Liang When you identify your identity and description, the answer is: What do you want to do? I don't know. I am new, I don't know anything. Shopping guide, use nervous?
If you are just a shopping guide, you may not be able to explain the problem. It is just a case, but two, three or even more, this should not be a personal problem. Yuexing International of Macau Road, and many well-known enterprises have settled in. Before going there, I still think that the quality of the guides here is good, but it is counterproductive. Before entering the Emerald Rattan, we did not show our identity. We only asked whether it was a factory direct sales or a dealer. Who thought that this angered the two shopping guide aunts and accused us of buying furniture. The author is speechless and pessimistic. Is it because we have just had trouble with the consumer before we went, we don't want it. Then we entered the Hong Kong Fuyun furniture I&D ideal space store, just entering the door, the handsome guy bought a smile and smiled, even if it was stated, he took us to a female head, who thought she would not lift her head, just focus on Playing with the phone, the three-minute questionnaire time could not be drawn. Moreover, there are no customers in the store, and there is a big contrast with other specialty stores. After we have repeatedly negotiated and hope to cooperate with the completion of the questionnaire, the result is that she has ordered the order. Why do you have time to play mobile phones, and there is no short three minutes to do something meaningful?
The quality of the Jianwei human furniture, the left and right, and the royal family's shopping guides are also surprising. I don't know, the dealers in these stores don't know their own guides. Their quality is so bad. Should you take responsibility? Just a questionnaire, so you can imagine their after-sales service. If not If you are surprised, you should not be good.
In the process of research, we encountered a lot of companies with very good service attitude: the guides of Beijing Knightl furniture can be regarded as a role model for the guide. When we explained the intention, the guides patiently explained the company's management and regulations. Under our consultation, their store manager readily matched our investigation. And because I was busy, didn't entertain us, after receiving the customer, I apologized to us and quickly cooperated with our questionnaire. We are very pleased that if the so-called "no time" guides can learn, the popularity of the store will be much more prosperous.
After the investigation, we have been pondering: What happened to the shopping guide? If this continues, we will not know what the consequences are. Why only the guides of individual companies can have such high quality, I think, this requires enterprises, need dealers to pay attention to and management.
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