Recently, some readers saw a floor in a well-known store exactly the same as an imported brand that they just bought, but the price difference is hundreds of yuan. The salesperson said that it is "the same brand, but the channel is different." However, he consulted the general agent of the brand in China, and the other party said that he did not cooperate with the store merchants. Floor industry insiders explained that in addition to counterfeiting, this is likely to be the so-called "string goods". Although the price is cheap, consumers are likely to face the risk of not being guaranteed after the purchase.
Local distributors regardless of after sales
Cross-country refers to the regional agent of a brand selling its products to the area represented by other agents. This kind of behavior has always made manufacturers hate it. According to reports, the reason for the emergence of such a string of goods, most of the dealers in order to profit, use the price difference to operate: such as regional price differences; ladder purchase price or dealer rebate to pay for the goods; products with large profit margins, etc. .
Lu Jie, general manager of Feimei Floor, said that if consumers buy products in official channels, in theory, manufacturers will be responsible for product quality. Due to the principle of who is responsible for sales and sales in the after-sales service, local distributors are definitely not obligated to bear the problems in logistics, installation and use. Therefore, such goods are difficult to obtain after-sales service provided by local dealers, and in addition to the inability to provide formal purchase vouchers and warranty vouchers, consumers become more passive.
Flooring is a product with high value-added services in the later period, and logistics, installation, etc. occupy a large part of the value of the product. The string of goods not only infringes the rights of other dealers, but also makes the customers unable to obtain perfect landing services. Therefore, both in the long-term and at the moment, it is a kind of damage to consumers and brand development, so the floor enterprises once found that the dealers have Heavy violations will be imposed on violations of the goods.
Unclear warning of false goods
Unofficial products are wrapped in attractive low-cost outerwear, but there may be hidden shopping traps behind them.
First of all, be wary of fakes. At present, the official sales channels of floor manufacturers are very rich. Common channels include: authorized dealers, manufacturers self-operated stores, manufacturers self-operated or authorized e-commerce channels, in addition to factory-authorized dealers organized group purchase collection activities. "The manufacturers try to reach consumers through various channels." If in this case, you can still find unofficial channels, it is likely to sell fakes. Because the product can not be sold through normal channels, there must be an unspeakable implication, that is, the product is not genuine.
Second, you may encounter other foreign products. According to industry insiders, there are generally two ways for consumers to purchase foreign goods. If it is the manufacturer's own sales behavior, the general manufacturer will sell it as a special price in its official channel, but will clearly indicate the grade of the product, inform the consumer, and will provide normal after-sales service, so the general problem is not big. Another way is for some manufacturers to choose to sell goods in other ways in order to avoid the influence of foreign brands on the brand's reputation and reputation, but in general, manufacturers will not play their own brands. Some sellers may verbally inform consumers of the source of the product, but this unlicensed product cannot be obtained from the normal after-sales service provided by the manufacturer.
At present, the flooring industry is not a profiteering industry. The ex-factory price and the selling price are not much different. The serial goods require consumers to bear additional costs such as transportation, delivery and installation. At the same time, the floor products need professional paving, and the paving level directly affects the subsequent service life and experience. Once the loss of the brand after-sales service support is lost, it can be imagined. Therefore, consumers avoid the temptation of low prices, it is necessary to choose the official authentic.
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