On December 22, the Boao China Furniture Forum and the first China Furniture Brand Festival were held at the Boao Forum Asia Hotel in Hainan. Cai Ying, deputy director of the Information Resources Department of the National Information Center, announced that the "Chinese furniture industry is in a critical period of transformation and change Keynote speech, the following is the content of the speech.
Dear guests and friends from the media, I am honored to be able to participate in this event and have been invited to give an opening speech. After years of development, the Chinese furniture industry has become a large industry with an output value of more than 1.2 trillion yuan. It has a labor force of more than 40 million and a huge scale. It is the industry with the closest relationship to people's livelihood among many industries in China. Not only that, China has become the world's largest country in furniture life and consumption for many years. The achievements in the production and export of Chinese furniture embodies the hard work and contributions of all the furniture people here.
Similar to China's overall economic development, the furniture industry, which has developed over the years, is currently in a critical period of structural transformation and changes in development models. After years of understanding and tracking, we believe that the more obvious problems currently existing in the Chinese furniture industry are mainly manifested in the following aspects:
The first is the low level of industry concentration. The number of enterprises in the whole industry has reached more than 70,000, and there are more than 200,000 corporate brands, and the scale is relatively loose.
The second is the overall low efficiency. Due to institutional issues related to production, sales, channels, stores and other related factors, the overall industry value is significantly lower than other industries. Cheap is now a synonym for the furniture industry, and corporate profits are not effectively guaranteed.
Third, due to special historical reasons, the management model of the furniture industry is relatively backward. Modern management and operation models such as mergers and reorganizations that frequently appear in modern enterprise management have not been effectively introduced into the overall industry.
Fourth, capital is free from the industrial foundation. One is that it is difficult for a large amount of foreign capital to truly integrate into the real economy and realise profits; second, it is difficult for the profits of enterprises to return to the essence. A considerable part of the capital outflow has created a group of landlords and capitalists. The investment in the development of physical industries in the entire industry is relatively weak, and the industrial spirit is degraded.
This forum puts forward the theme of "Industrial Salvation Opens a New Chapter of Chinese Dream Furniture". I think its purpose is nothing more than two. One is to call for the return of the industry, the nature of the industry and the development of the industry. This involves changes in the overall industry development model and industrial factors, and career transformation is the most critical core. There is also a dream and an opportunity to take advantage of the transformation of China's development model to actively participate in stimulating domestic demand by consumption, expand the development space of the industry, and improve the quality of the overall industry under a relatively loose industry.
The furniture industry is a large-scale people's livelihood industry, this industry has a very broad space for growth. Here I can provide you with a set of data. With the deepening of the reform and the improvement of people's livelihood, starting from this year, 2 million households in the domestic shantytown are renovated every year, and 10 million households are completed in five years; 10,000 sets; urbanization is further deepened and substantive, with at least 2 to 3.5 million new urban demand each year. In this way, the newly added annual demand is about 10 million households, and the furniture demand of each household can reach 120,000 or even 30,000. You can figure it out for yourself, how big is this new scale?
And I just talked about the new part of the year. With the improvement of living standards, the potential for updating needs will also be a very broad market for our furniture industry. Therefore, the development space of the furniture industry is huge, and opportunities exist objectively. I hope that this meeting can seriously discuss some issues, such as how the industrial tree of the furniture industry is evergreen, where is the opportunity of the industrial wave under the transition, and how can Chinese furniture return to the industry. It is hoped that the experts and scholars present here can provide insightful insights on these aspects and point out a path of opportunity. It is also hoped that the entrepreneurs attending the meeting can seriously understand the suggestions of the experts, especially the suggestions of industry leaders. Has a very important role.
Nowadays, the Chinese furniture industry has entered an era of development mode and fusion of business elements. All of you who are here today are carrying the ever-growing task of the industry tree of the Chinese furniture industry, with a long way to go. Finally, on behalf of the Organizing Committee, I wish this conference a complete success, and wish you all good health and prosperity. Thank you all! (Editor: Peter)
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