Five hot words of the home furnishing industry in 2013

The pace was hurried in 2013, and 2014 is coming. In 2013, the capital's home building materials industry is endless, and people remember nothing more than some key words, so which key has become the most memorable in people's hearts?

 

 

Hot word 1: factory price

 

Factory direct sales prices, presidential signings, factory visits ... In today's fiercely competitive home furnishing industry, consumers seem to be weak on regular promotions, prices are falling again and again, and they are still uneasy about product quality. What should I do? Go to the factory to order on the spot! Not only can you see the actual production of the product, but you can buy the desired product at a lower price, why not do it?

 

Comments: Factory ordering on the ground has become one of the ways for brands to increase trust and increase sales. Merchants and consumers are mutually beneficial and win-win.

 

Hot Word 2: Coupon

 

Double eleven and double twelve, when the costumes and accessories are engaged in activities, the home furnishing industry is no exception. Purchase coupons in the merchant store on the basis of the original price, and receive corresponding coupons by receiving coupons. Decoration, building materials, furniture, etc., every holiday promotion event, there is always a coupon.

 

Comments: It is not limited to which product offers many discounts. As long as you are satisfied with the overall style or quality of the products in a store, coupons can be used throughout the venue. This method seems to be more affordable.

 

Hot word 3: New national standard for children's furniture

 

       After the introduction of the new national standard for children's furniture , it caused a series of reactions. On the occasion of the implementation of this policy, many local media conducted a survey on the implementation of the new national standard, and how many places did not meet the standard.

 

Comment: Children are the focus of attention of every family, and the price of children's homes is much higher than that of adult homes. It is really uncomfortable to spend money and can't buy reliable products. The implementation of the new national standard makes the industry more standardized .

 

Hot word four: home stores resist e-commerce

 

Before the double eleven, the smoke has spread. Tmall's attempt to spend money from traditional stores led to a boycott of the 19 major home furnishing stores. But after the Double Eleven, many home furnishing brands have made great achievements. The high transaction volume attracted the off-line brands.

 

Comments: E-commerce is the future development trend, and online and offline interactive profitability, home stores are ultimately difficult to resist the temptation of e-commerce. What method is used to integrate with e-commerce? And watch 2014!

 

Hot Word Five: Alliance

 

 

The 10,000-person group-buying event hosted by a company is about to start. The iconic lines of the iconostasis, Gujia and Marco Polo brands ... seem to be heard every few days. The alliance between brands in the home building materials industry and the alliance between related industries has become a new marketing method.

 

Comment: In recent years, as the market competition has become more fierce and the difficulty of a single struggle has increased, everyone has formed a way of thinking about the world: the alliance rises! By 2013, the alliance has greatly improved in all aspects, whether it is form or organization. The alliance is known by more and more people. (Editor: Peter)

 

Variable Frequency Water Supply Pump Set

Variable Frequency Water Supply Pump Set,Water Supply Pump Set,Water Supply Pump Equipment,Water Supply System

Shanghai NuoSai Pump Manufacturing Co., Ltd. , https://www.nuosai.net