With the rapid development of the diatom mud industry in recent years, there have been some enterprises with better development potential in the industry. These enterprises are committed to practicing internal strength, making great efforts to create a corporate culture with their own characteristics and embarking on the road of branding. . The brand culture construction of Lanshe diatom mud is one of the more typical examples.
Lanshe's brand culture can be simply summarized as "the elegance of Lan, the mind of the house". After understanding these eight words, I understand the essence of Lanshe's corporate culture.
"Lan" refers to orchids, and she is one of the "four gentlemen" of Meilan Zhuju. Orchids are tasteful, modest and low-key without drifting. The empty valley is the orchid, the most fascinating part of the orchid is the "secret". The solitude of the mountains and valleys is not uninhabited, and the dust is not fascinating.
“èˆèˆâ€ means “willingâ€. For life, "house" is the most important wisdom. All "derivatives" come from the "house", that is, the so-called "have a house, you can't get it, you can only get it." ". A hundred years of life, but a round of one-on-one cycle.
For the enterprise, to do "Lan's elegance, the heart of the house", the first is to do a good job, the eight words throughout the product formula, raw materials, technology, services.
It is well known that diatomaceous earth contained in diatom mud has an adsorption function and can "capture" harmful substances, but it will be saturated at a certain critical point. Without solving this problem, the industry will be difficult to grow. In order to solve this industry problem, Lanshe Company introduced special talents and developed the diatom mud functional masterbatch, “Lanshe No.1â€, which has the function of permanently decomposing harmful materials. After joining Lanshe No. 1, diatom mud has the function of permanently decomposing harmful substances such as formaldehyde. However, the raw materials of Lanshe No. 1 are expensive, and some are as high as several hundred thousand yuan per ton. After the addition, the cost of the product has increased by more than 30%. At this point, some of the company's executives also feel that the cost is too high, and advocates replacing it with other materials. After Zhang Ligong, the chairman of the board, discovered this sign, he immediately convened a special meeting to unify the thinking of management personnel. He said that product quality is related to the life of the company. Although the cost of the product is high, our profit is temporarily lower, but the diatom mud is related to people's health and must not be sloppy. Although the raw materials are expensive, they must be taken from fine; although the construction is difficult, it must be done in detail, which is our quality policy. If our company wants to be a century-old store and its foundation is evergreen, we can't take shortcuts. Honest people will not suffer. Lanshe No.1 must use the best raw materials. Lanshe diatom mud must be added to Lanshe No.1. We do this, not only related to the brand of Lanshe, but also promote the upgrading of diatom mud industry and guide the industry. Bigger and stronger.
Under the initiative of Lanshe, in the “Industrial Standards for Diatom Mud Wall Materials†to be issued by the Ministry of Industry and Information Technology, “the purification performance of products and the long-lasting performance of purification have been defined as functional indicatorsâ€. After the introduction of the Standard, only diatom mud that has been adsorbed and has no decomposition function will become a substandard product.
Product quality represents the character of an entrepreneur. Everything to the money, overnight riches, money worship is popular, melamine incidents, waste oil incidents alternate, the chaos of today, the spirit of "Lan's elegance, the heart of the house" is particularly valuable in business operations.
It is a profound understanding of "the elegance of Lan, the heart of the house", all Lanshe employees unite as one, everyone as the enterprise, the product quality in the first place, always thinking of customers, has won the broad trust of consumers. Now Lanshe store has spread all over the country, and the sales volume of products has grown rapidly, and it has gradually become the leading brand in the industry.
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