Interactive digital signage market may enter practical stage

The growth rate of digital signage in these two years can be described as rapid. Frequently updated styles, continuously deepening and expanding applications, increasingly diverse display technologies, and increasingly perfect digital signage systems are the basic features of the digital signage industry today. In addition, since the expansion of the X86 architecture application, its advantages have become apparent, and interactive applications have gradually become another focus of attention of manufacturers and users.

Although digital signage has grown rapidly over the past few years, people's awareness of their market and practical value has yet to be improved, especially in terms of technical mastery. Many users' awareness of digital signage is still on the level of electronic advertising displays, which largely hinders the further development of the digital signage application market.

As the industry chain continues to mature, digital signage has begun to break through the limitations of traditional applications, testing more areas. Many digital signage display terminals and systems such as advertising machines, poster machines, and liquid crystal splicing video walls (large screens) have frequently appeared in places where ordinary people such as office buildings, department stores, shopping malls, parking lots, schools, and factories gather. Among them, the retail industry has become the “blue sea” for many companies in the eyes of the manufacturers, and the interactive digital signage products of new students have been hailed as the most provocative weapon for “eye-catching” effects.

The interactive reading of the electronic reading column is unbreakable in the information society. Human-computer interaction has become an irreversible trend. As a modern information dissemination platform, the main feature of interaction for digital signage is self-evident. Digital signage products that incorporate interactive technologies can transform viewers from passive recipients into active participants, effectively increasing information dissemination rates. Interactive technology has become the terminator of traditional “one-to-many” communication mode of digital signage, and “one to one” information communication can also highlight the accuracy of digital signage.

The digital signage in 2011 showed that the interactive application of the market was fierce, but it was always promoted by manufacturers, and the user group was limited. The performance was quite indifferent. The appearance of this contradiction does not mean that the market is lacking in interactive demand, but is a problem of market cultivation.

Currently, digital signage application market cultivation is not perfect, users have no clear understanding of the value of digital signage, and it is still the only price theory, and the “high value” of interactive products is naturally rejected from the thousands of miles away. In the future, this phenomenon will change with the expansion of the digital signage application market. At the same time, Jinzhong and other large-screen display suppliers frequently exert pressure on the digital signage market, which will also strongly promote the loosening of the touch screen price, which will result in a decrease in the price of interactive touch digital signage products, relying on the market base laid in 2011. , Interactive digital signage for 2012 will move from the concept-led stage to the practical stage.

China is one of the largest display markets in the world. The demand for commercial displays is also increasing in social life and commercial applications such as public facilities, commercial advertising, and command and control. From 2006 to 2007, Samsung’s sales of large-screen LCD monitors over 46 inches increased from 100 to 6,000. In 2008 and 2009, many international big brands and local brands entered the commercial big screen. This emerging market has become a very strong "industry trend." How to seize the opportunities in the commercial display field for a time has become the key to the success of traditional display manufacturers. Samsung is undoubtedly the leading commercial display brand. Its brand names such as UX/DX/MX/TS/UE/ME/BX/DR/PDP are all categorized by Beijing Jinshi Lianqiang as its distributor in China, and Guangzhou Yuanrun as Jinshi Lianqiang. The South China Marketing Platform is responsible for the display sales of the entire South China area. The distribution areas are: Shenzhen, Guangxi, Hunan, Fujian, etc., and have achieved good results.