Chongqing Meijia Building Materials Home Plaza covers an area of ​​360 acres and has the largest and most complete warehousing and logistics distribution center in Chongqing with a total storage capacity of 150,000 square meters. It is a key construction project of the Jiulongpo District Government. Each building and home furnishing plaza promotes the development process of modernization, scale, tidying and building materials and home furnishing logistics in the western provinces and cities, and establishes a new industry benchmark in the building materials industry with professional management and caring services. On March 17th, each building and home furnishing plaza in the United States held a promotion conference for the “Most Famous Furniture Direct Mall†project at the Houjie Furniture Fair in Dongguan. The reporters at the recommendation meeting interviewed Yang Yongzheng, general manager of each building and home furnishing plaza in the United States. The following is an interview record. [Time]: March 17 [Location]: Dongguan Furniture Exhibition [Guest]: Yang Yongzheng, general manager of each building materials and home plaza [host]: Yang Yongzheng, general manager of each building and home plaza of Li Yangjingmei [host]: Hello, Mr. Yang, thank you very much for your interview. First of all, please tell us about the development of each of our beauty? [Yang Yongzheng]: Each of our US companies was established in Chongqing in 2009 and opened on April 16, 2011. It covers a total area of ​​660 acres, and the total construction area of ​​warehouse logistics and stores is 600,000 square meters, which is currently the largest in Chongqing. "The competition in the home store is fierce. We are taking the wrong position." [Moderator]: Actually, I also learned that in the past two years, the giants of the home industry have been expanding more and more, such as real estate, Red Star Macalline and other large stores. In different degrees of expansion, it can be said that the competition in the store is becoming more and more fierce. What is our core competitiveness relative to these stores? [Yang Yongzheng]: First of all, because the competition in the store is very fierce, we are misplaced. Because like Red Star, actually these stores, they are the terminal, retail road. Our positioning is the headquarters of the construction home in Chongqing, and is also the general agent. The flagship display, engineering, and secondary dealers of the total distribution are developing with their misplaced business. They only retail, I am comprehensive, have, Everything is there, misplaced. "In 3~5 years, each family wants to open 6~8 stores." [Moderator]: We are a comprehensive store. Now all the major home stores have begun to expand. I don’t know if we have any plans for each family. Expansion? [Yang Yongzheng]: We are three to five years. If we expand, we will do six to eight stores. The headquarters base has five, the first one is Chongqing Meijia, the second is Shijiazhuang Meijia, and has already been established. [Moderator]: In three to five years, we have to complete six to eight, then how do you plan in the near future? Which of these six to eight stores are most of us distributed? [Yang Yongzheng]: Mainly In the western region. [Moderator]: Why do you focus on the western region, because many stores first go north to the first-tier cities in Guangzhou and Shenzhen, and we are going to the southwest region. [Yang Yongzheng]: First, the southwest, then the northwest. The eyes of expansion are placed in the western region [Moderator]: Why are we such a development strategy? [Yang Yongzheng]: Because of the development of the national economy in the western region, the southeast coast, including the north and the north and the deep, is saturated, and the western region is At present, our country's economic growth is extremely high, and the growth is the largest. Including the 12th Five-Year State, the 7% growth rate is mainly in the west, the development prospects in the west are very impressive, and the consumption potential is also very huge, so we invest in this way. Positioning high-end to create beauty of each famous furniture direct sales Mall [Moderator]: Just said that the main development to the northwest, also said that the second headquarters base was built in Shijiazhuang, I think we are in the Dongguan exhibition is attracting investment, give us a brief talk For the investment situation, what are the requirements for attracting these brand thresholds? [Yang Yongzheng]: If we invite investment, the investment in the early stage building materials has been completed. We have sold a total of 400,000 square meters. The first phase of building materials is completed from basic materials to these ordinary materials. It has already completed its business and was opened on April 16 last year. Today, this is mainly furniture, famous furniture direct sales, mainly for the needs of western furniture, want to locate the high-end, so look for manufacturers in Guangdong to take direct sales, cut the intermediate links, reduce operating costs and profit margins, so that consumers get Affordable, to build a bridge between consumers and manufacturers. [Moderator]: I understand that we are in China. We have a direct sales base in each of us. Direct connection between manufacturers and consumers does not require dealers, secondary dealers and other dealers. [Yang Yongzheng]: Right. [Moderator]: Which brands have already been recruited? [Yang Yongzheng]: At present, like Gujia Craft, left and right sofas, Chivas, Dafuhao, these include Wei'an, our Hong Kong family association, Dongguan famous home, and Shenzhen home We reached a cooperation intention, and their brand alliance formed a strategic cooperation with us, and signed a strategic partnership contract tomorrow. [Moderator]: First of all, congratulations to Mr. Yang, each store has a certain choice for the brand. Just mentioned that most of the US choose the middle and high-end brands. On the one hand, the store provides manufacturers with a channel to sell furniture. On the other hand, in fact, We should shoulder the protection of consumer rights. If my consumers buy some furniture that may not meet the standard, what should we do? [Yang Yongzheng]: According to laws and regulations, we put the contract law, quality law, price Law, Consumer Rights Protection Law, Anti-Unfair Competition Law, as stipulated by these laws and regulations. For the rigid requirements of quality price or after-sales service, through the form of contract with us, the business, and our operators, as an offer, it becomes the responsibility of both parties, effectively controlling the generation of such counterfeiting and inferiority. Fraudulent behavior. [Moderator]: On the one hand, we are branding big brands. In addition to asking for famous brands, what are the thresholds for these brands? [Yang Yongzheng]: There are more thresholds, one is the quality of products, this quality For example, one is the national standard, the second enterprise standard, we are better to be the enterprise standard, because the enterprise standard must be higher than the national standard, which is the quality standard. The second test procedure is legal. When the third product comes in, we have to take random inspections, we sample the products, cooperate with the technical supervision bureau, irregular, unscheduled sampling, quality assurance, and then price, we have been in the industry for many years, for this price The reasonable space is also clear, so the price should be reasonable and the product should be cheap. The third is service. The service is pre-sale and after-sales service. The agreement signed with the merchant requires him to make some commitments. We also supervise him to ensure the interests of consumers. [Moderator]: We are more perfect in this piece, and we also want to cooperate with the technical supervision department to go to various manufacturers for sampling. [Yang Yongzheng]: Yes, in order to protect consumers, the first building materials store in Chongqing and the industrial and commercial department, and the Consumers Association, 12315 consumer platforms in the United States, the only one, is active, 12315 is consumption The complaint platform is in each of our US, to the operation and management of the investment station, the director of the Chongqing Industrial and Commercial Bureau said, how do you want this condition, only you, I volunteered, the 12315 platform is built in each of us, This is mainly to protect the legitimate rights and interests of consumers. [Moderator]: On the one hand, it protects the legitimate rights and interests of consumers, on the other hand, it can also require brand self-discipline. Mr. Yang, I also mentioned that each of us opened in April last year. It is almost a year away from now. How is our sales in this year? [Yang Yongzheng]: Our sales situation was opened to the statistics on March 1st. The cumulative sales volume in our market has reached 4.7 billion. [Moderator]: This figure is actually quite good, especially in this market in 2011. [Yang Yongzheng]: It should be said that we have just said that we are a dark horse in Chongqing, and the sales situation is not bad. [Moderator]: I am very grateful to President Yang for accepting our interview. In the end, I wish you all the better and better development. [Yang Yongzheng]: Thank you. (Editor: JN106)
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