Yifeng's leading position in the furniture industry is obvious to all. All along, many people regard Yifeng as a barometer of the furniture industry. Although Yifeng's products will be sold in any corner of the store, Wen Shiquan, chairman of Yifeng Furniture, recently admitted that "in the second half of 2008, Yifeng's sales fell by 35% year-on-year."
Despite the industry downturn in the second half of the year, compared with its peers, Yifeng is still selling well. Around the 11th of 2008, Yifeng also launched "EO grade" furniture, which raised the industry's environmental protection level. "If one day Yifeng can't sell, the real crisis will come." Some people expressed their confidence in Yifeng. This confidence was accumulated by Wen Shiquan using Yifeng's products and brands.
With the unstable international economic environment, the continued downturn in the domestic real estate market and strong consumer sentiment for holding currency, the home furnishing industry in 2009 will still be a year of change. For many home furnishing companies, 2009 will be very difficult.
"More investment, more expenditure at the same time." Facing the grim situation in 2009, Wen Shiquan seemed very calm, as if his heart had already won the ticket. "We are investing more in marketing, and we want to fight for the share of those frozen small businesses." Wen Shiquan also said, "Second-tier cities that we haven't paid much attention to in the past should also be focused on. Real estate in second-tier cities The market is minimally affected, which has a good impetus for our business. "
In addition, strengthening internal management, accelerating product innovation, improving service levels and other aspects of internal skills will also be the core work of Yifeng in 2009. At the same time, "Resolutely remove the badly operated storefronts." In Wen Shiquan's view, there is no need to prop up a storefront without profit.
Wen Shiquan predicts that the home furnishing industry may usher in a turnaround at the end of 2009. Although the home furnishing industry will be very cold in the coming year, Yifeng's sales target for 2009 is still set at "same as in 2008"!
With the unstable international economic environment, the continued downturn in the domestic real estate market and strong consumer sentiment for holding currency, the home furnishing industry in 2009 will still be a year of change. For many home furnishing companies, 2009 will be very difficult.
"More investment, more expenditure at the same time." Facing the grim situation in 2009, Wen Shiquan seemed very calm, as if his heart had already won the ticket. "We are investing more in marketing, and we want to fight for the share of those frozen small businesses." Wen Shiquan also said, "Second-tier cities that we haven't paid much attention to in the past should also be focused. The market is minimally affected, which has a good impetus for our business. "
In addition, strengthening internal management, accelerating product innovation, improving service levels and other aspects of internal skills will also be the core work of Yifeng in 2009. At the same time, "Resolutely remove the badly operated storefronts." In Wen Shiquan's view, there is no need to prop up a storefront without profit.
Wen Shiquan predicts that the home furnishing industry may usher in a turnaround at the end of 2009. Although the home furnishing industry will be very cold in the coming year, Yifeng's sales target for 2009 is still set at "same as in 2008"!
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