Driven by the rapid development of LED technology, the performance has doubled, and the cost has been declining, the market scale has been expanding both internationally and domestically, and it has become a new bright spot for future industrial growth. However, because LED still has many varieties of products, chaotic market order, huge differences in technical standards, and different evaluation methods, its application in the field of indoor lighting has also attracted many questions. How Chinese LED companies should better seize opportunities and expand the market space with the most potential for development in the future is worthy of serious consideration by all parties.
Optimistic about indoor lighting
“In terms of the product characteristics of LEDs, the most suitable place for application is indoor lighting.†This is the view of many companies in the interview. For example, Tang Guoqing, general manager of Cree China Market, said that relatively outdoor road lighting needs to face many challenges and challenges in nature. LEDs are used indoors, have better stability and reliability, and the difficulty coefficient is greatly reduced, and the development speed will be faster. . Wu Wenfeng, president of Yayi Lighting, also said that LED has a larger space for indoor lighting development and is more suitable for the characteristics of the product itself. It is expected that with the price reduction, technology advancement and product maturity, LED is expected to be in 3 years or so. Large-scale entry into the field of indoor general lighting. Gong Weibin, general manager of Shenzhen Ruifeng Photoelectric Co., Ltd. said that with the steady increase in the market share of LED lighting, the scale will reach 5% of the indoor lighting market within three years. Tang Shiquan, chairman of Taiwan Tangshi Lighting, said that the luminous efficiency of LED is steadily increasing. At present, the luminous efficiency of 120lm/W makes LED light source can replace traditional energy-saving lamps. In the next few years, the LED indoor lighting market will surely expand with the further improvement of the luminous efficiency of LED light sources. When its luminous efficiency exceeds 150lm/W, LED lighting products can fully meet the requirements of most indoor lighting environments.
Indeed, in terms of product characteristics, LEDs have many advantages for indoor lighting. First of all, the brightness and color of the LED are adjustable, which can perfectly satisfy the color atmosphere of the interior decoration. In the development of the scene lighting market, it has the advantage that the traditional light source is incomparable. Secondly, the LED is easy to dynamically control, and the cluster control can be designed according to the user's needs. In some occasions requiring programming capability, a series of solutions can be provided to provide convenient operation for intelligent management of indoor lighting. Thirdly, the LED is compact and more decorative. Through the design of the luminaire, it can be integrated with the building to achieve the effect of seeing no light. Fourth, LEDs have long life and no mercury, which is in line with the national policy of “energy saving and emission reductionâ€. Of course, you can also list the fifth, sixth... more advantages. Although the lighting products of large public buildings and office spaces are mostly based on T12 straight tube fluorescent lamps and grid lights. In commercial places such as hotels, shopping malls, supermarkets, etc., lighting products are mainly T10 or T8 straight tube fluorescent lamps, incandescent lamps, grid lamps, halogen lamps. However, with the improvement of LED technology, the emergence of energy-saving effects, and the decline of cost, LED has begun to enter indoor commercial lighting and even some household lighting markets in both the international market and the domestic market, showing a good momentum of development.
According to the National Semiconductor Lighting Engineering R&D and Industry Alliance statistics, as of February 2009, the domestic market has installed and used more than 200,000 LED indoor lighting fixtures. It is estimated that the total amount of 2009 will reach 300,000 baht, which is expected in the future. In 5 years, LEDs have been gradually applied from high-end home decoration lighting to functional indoor and outdoor lighting.
Deducting the Battle of the Jungle
As the LED indoor lighting market shows signs of a critical outbreak, it has attracted more and more companies to invest in it. "LED indoor lighting has actually begun to show a rapid rise at the end of 2009. The export orders of mainland LED companies are in short supply. From this year, Shifu will focus on indoor lighting products, such as LED downlights, LED bulbs, etc." Cai Ming, manager of product management, told reporters. Due to the high price of LED indoor lighting products, the domestic market has not been popularized, and the indoor lighting products of semiconductor lighting companies are mainly used for export. But starting this year, Shifu will focus on opening up this new market space in China.
However, in the face of the LED indoor lighting market, when foreign LED lighting has developed in the direction of popularization, branding, and daily application, domestic companies are distressed by the chaotic market order. Chaos has become one of the main characteristics of the current LED indoor lighting market in China. According to Xu Liancheng, deputy general manager of Guangdong Zhaoxin Lighting Co., Ltd.: “There are thousands of LED lighting companies in China, basically doing outdoor lighting and indoor lighting together. They don’t have strict positioning. Today they look at supporting LEDs. Street lights will quickly do LED street lights. Tomorrow, I heard that LED indoor lighting exports are very large, so I will do LED indoor lighting quickly." But really want to do indoor LED general lighting involves mechanics, optics, electronics and thermals. Expertise in the field, and many companies currently competing for this market do not have sufficient technical capabilities and expertise, coupled with media hype and the introduction of various government incentives, in just a few thousand companies Squeezing into LED lighting, the “Great Leap Forward†posture is inevitable, and it is naturally inevitable to imitate production, low level of repetition, exaggeration into the market, cut corners, shoddy, shoddy and opaque product prices. But the low quality and chaotic price ultimately damages the interests of the entire industry.
In 2010, China's LED industry ushered in a new tipping point. What is gratifying is that not only the government's “Ten Cities and Ten Thousand Miles†pilot demonstration project, but also large-size LCD TV backlights and large display screens have been ignited. Commercial projects such as indoor lighting, especially in recent years, LEDs in indoor lighting (including commercial lighting and home lighting) applications, driven by the rapid development of LED technology, performance has doubled, cost reduction, regardless of international or domestic, market The scale is constantly expanding and becoming a new bright spot for future industrial growth. However, because LED still has many varieties of products, chaotic market order, huge differences in technical standards, and different evaluation methods, its application in the field of indoor lighting has also attracted many questions. How Chinese LED companies should better seize opportunities and expand the market space with the most potential for development in the future is worthy of serious consideration by all parties.
Optimistic about indoor lighting
“In terms of the product characteristics of LEDs, the most suitable place for application is indoor lighting.†This is the view of many companies in the interview. For example, Tang Guoqing, general manager of Cree China Market, said that relatively outdoor road lighting needs to face many challenges and challenges in nature. LEDs are used indoors, have better stability and reliability, and the difficulty coefficient is greatly reduced, and the development speed will be faster. . Wu Wenfeng, president of Yayi Lighting, also said that LED has a larger space for indoor lighting development and is more suitable for the characteristics of the product itself. It is expected that with the price reduction, technology advancement and product maturity, LED is expected to be in 3 years or so. Large-scale entry into the field of indoor general lighting. Gong Weibin, general manager of Shenzhen Ruifeng Photoelectric Co., Ltd. said that with the steady increase in the market share of LED lighting, the scale will reach 5% of the indoor lighting market within three years. Tang Shiquan, chairman of Taiwan Tangshi Lighting, said that the luminous efficiency of LED is steadily increasing. At present, the luminous efficiency of 120lm/W makes LED light source can replace traditional energy-saving lamps. In the next few years, the LED indoor lighting market will surely expand with the further improvement of the luminous efficiency of LED light sources. When its luminous efficiency exceeds 150lm/W, LED lighting products can fully meet the requirements of most indoor lighting environments.
Indeed, in terms of product characteristics, LEDs have many advantages for indoor lighting. First of all, the brightness and color of the LED are adjustable, which can perfectly satisfy the color atmosphere of the interior decoration. In the development of the scene lighting market, it has the advantage that the traditional light source is incomparable. Secondly, the LED is easy to dynamically control, and the cluster control can be designed according to the user's needs. In some occasions requiring programming capability, a series of solutions can be provided to provide convenient operation for intelligent management of indoor lighting. Thirdly, the LED is compact and more decorative. Through the design of the luminaire, it can be integrated with the building to achieve the effect of seeing no light. Fourth, LEDs have long life and no mercury, which is in line with the national policy of “energy saving and emission reductionâ€. Of course, you can also list the fifth, sixth... more advantages. Although the lighting products of large public buildings and office spaces are mostly based on T12 straight tube fluorescent lamps and grid lights. In commercial places such as hotels, shopping malls, supermarkets, etc., lighting products are mainly T10 or T8 straight tube fluorescent lamps, incandescent lamps, grid lamps, halogen lamps. However, with the improvement of LED technology, the emergence of energy-saving effects, and the decline of cost, LED has begun to enter indoor commercial lighting and even some household lighting markets in both the international market and the domestic market, showing a good momentum of development.
According to the National Semiconductor Lighting Engineering R&D and Industry Alliance statistics, as of February 2009, the domestic market has installed and used more than 200,000 LED indoor lighting fixtures. It is estimated that the total amount of 2009 will reach 300,000 baht, which is expected in the future. In 5 years, LEDs have been gradually applied from high-end home decoration lighting to functional indoor and outdoor lighting.
Deducting the Battle of the Jungle
As the LED indoor lighting market shows signs of a critical outbreak, it has attracted more and more companies to invest in it. "LED indoor lighting has actually begun to show a rapid rise at the end of 2009. The export orders of mainland LED companies are in short supply. From this year, Shifu will focus on indoor lighting products, such as LED downlights, LED bulbs, etc." Cai Ming, manager of product management, told reporters. Due to the high price of LED indoor lighting products, the domestic market has not been popularized, and the indoor lighting products of semiconductor lighting companies are mainly used for export. But starting this year, Shifu will focus on opening up this new market space in China.
However, in the face of the LED indoor lighting market, when foreign LED lighting has developed in the direction of popularization, branding, and daily application, domestic companies are distressed by the chaotic market order. Chaos has become one of the main characteristics of the current LED indoor lighting market in China. According to Xu Liancheng, deputy general manager of Guangdong Zhaoxin Lighting Co., Ltd.: “There are thousands of LED lighting companies in China, basically doing outdoor lighting and indoor lighting together. They don’t have strict positioning. Today they look at supporting LEDs. Street lights will quickly do LED street lights. Tomorrow, I heard that LED indoor lighting exports are very large, so I will do LED indoor lighting quickly." But really want to do indoor LED general lighting involves mechanics, optics, electronics and thermals. Expertise in the field, and many companies currently competing for this market do not have sufficient technical capabilities and expertise, coupled with media hype and the introduction of various government incentives, in just a few thousand companies Squeezing into LED lighting, the “Great Leap Forward†posture is inevitable, and it is naturally inevitable to imitate production, low level of repetition, exaggeration into the market, cut corners, shoddy, shoddy and opaque product prices. But the low quality and chaotic price ultimately damages the interests of the entire industry.
“Light efficiency is not the main obstacle to LED development in the indoor lighting market,†said Liu Jiancong, sales director of OSRAM. However, just like the replacement of incandescent lamps with energy-saving lamps, LEDs still have a long way to go before they can enter the indoor lighting market in a big way. This is not only the reasons for technology, products, prices, channels, but also the core. The factor lies in the promotion of LED lighting, to establish an effective testing system, a formal product evaluation and certification system, and a healthy market competition order.
In response to this situation, Chen Rongrang, manager of the LED lighting products department of Zhongda Dentsu, believes that in the future, China's LED lighting may have a situation of “big fish eat small fish, slow fish eat fast fishâ€. That is to say, although the current indoor lighting market is still mixed with mud and sand, with the regulation of the market competition order, only those who have sufficient financial strength, have professional skills such as power electronics and heat, and have stable sales channels. Enterprises can only survive this chaotic period of competition, and gradually realize the situation of eating big, winning by quality and playing fast.
First, a small number of enterprises control the market, and most enterprises are not allowed to enter the market. However, under the attraction of huge profits, more and more enterprises will participate in it. The accompanying may be the lack of market order and the chaos of competition. However, with the gradual maturity of the LED lighting market and the transition of technology-led to market-leading, the financial strength of enterprises will be revealed, and who can fight to the last moment in the price war. In addition, in a chaotic market, the key to success is not the product, but the credit. The original company has a stable channel, and the running-in period with the customer will be shortened a lot, and the product trust can win more opportunities. After the baptism of the market tide, China's LED lighting manufacturers have gradually formed a strong enterprise.
Design supremacy
I have to admit that the mobile phone industry with the "cottage" is not the best development model. What is the better way to develop LED lighting in China? The general manager of NVC Lighting Shanghai R&D Center told reporters that from the current market situation, there must be at least two waves in the development of LED lighting: the first wave is more An alternative to traditional lighting products. The focus of enterprise promotion and development will be LED bulbs, downlights, spotlights and fluorescent tubes. The shape and specifications of many LED lamps in this wave will be limited by the environment used in previous lighting fixtures and people's inertia thinking. There are a lot of constraints on the design.
With the advent of the second wave, LED lighting products will be more used in the field beyond traditional lighting, designers will put more emphasis on the concept of traditional lighting, more emphasis: dimming, color, The concept of intelligent, combined with natural lighting, spatial coordination, comfort of use, and weakening the appearance of lamps in space can fully exploit the characteristics of LED products. Enterprises will increasingly grasp and meet customer needs from a design perspective. LED luminaire design capabilities will be fully utilized, the main motivation of product competitiveness and market vitality will come from design power, LED lighting design will become more and more important, and even hope to form a specialized industry independent of manufacturing, Forming a new blue ocean for the industry.
In the era of traditional lighting, China is the world's largest producer of lighting sources and lamps, accounting for about 18% of the global market share, but the main production is concentrated in the low-end. With the development of LEDs, the improvement of design power has given LED lighting manufacturers unlimited space to play. Whether it is the Chinese government or lighting enterprises, if we can promote the industrial transformation from the perspective of the entire lighting design, and commit ourselves to the development of the lighting supporting industry, form a cluster of industries with design as the leader, and with the competitive advantage in China’s manufacturing capabilities, China will Will stand firm in the global lighting industry. If the design power is soft power, the combination of soft and hard can quickly complete the transformation of this industry, China is expected to be the highest peak in the global lighting industry.
Optimistic about indoor lighting
“In terms of the product characteristics of LEDs, the most suitable place for application is indoor lighting.†This is the view of many companies in the interview. For example, Tang Guoqing, general manager of Cree China Market, said that relatively outdoor road lighting needs to face many challenges and challenges in nature. LEDs are used indoors, have better stability and reliability, and the difficulty coefficient is greatly reduced, and the development speed will be faster. . Wu Wenfeng, president of Yayi Lighting, also said that LED has a larger space for indoor lighting development and is more suitable for the characteristics of the product itself. It is expected that with the price reduction, technology advancement and product maturity, LED is expected to be in 3 years or so. Large-scale entry into the field of indoor general lighting. Gong Weibin, general manager of Shenzhen Ruifeng Photoelectric Co., Ltd. said that with the steady increase in the market share of LED lighting, the scale will reach 5% of the indoor lighting market within three years. Tang Shiquan, chairman of Taiwan Tangshi Lighting, said that the luminous efficiency of LED is steadily increasing. At present, the luminous efficiency of 120lm/W makes LED light source can replace traditional energy-saving lamps. In the next few years, the LED indoor lighting market will surely expand with the further improvement of the luminous efficiency of LED light sources. When its luminous efficiency exceeds 150lm/W, LED lighting products can fully meet the requirements of most indoor lighting environments.
Indeed, in terms of product characteristics, LEDs have many advantages for indoor lighting. First of all, the brightness and color of the LED are adjustable, which can perfectly satisfy the color atmosphere of the interior decoration. In the development of the scene lighting market, it has the advantage that the traditional light source is incomparable. Secondly, the LED is easy to dynamically control, and the cluster control can be designed according to the user's needs. In some occasions requiring programming capability, a series of solutions can be provided to provide convenient operation for intelligent management of indoor lighting. Thirdly, the LED is compact and more decorative. Through the design of the luminaire, it can be integrated with the building to achieve the effect of seeing no light. Fourth, LEDs have long life and no mercury, which is in line with the national policy of “energy saving and emission reductionâ€. Of course, you can also list the fifth, sixth... more advantages. Although the lighting products of large public buildings and office spaces are mostly based on T12 straight tube fluorescent lamps and grid lights. In commercial places such as hotels, shopping malls, supermarkets, etc., lighting products are mainly T10 or T8 straight tube fluorescent lamps, incandescent lamps, grid lamps, halogen lamps. However, with the improvement of LED technology, the emergence of energy-saving effects, and the decline of cost, LED has begun to enter indoor commercial lighting and even some household lighting markets in both the international market and the domestic market, showing a good momentum of development.
According to the National Semiconductor Lighting Engineering R&D and Industry Alliance statistics, as of February 2009, the domestic market has installed and used more than 200,000 LED indoor lighting fixtures. It is estimated that the total amount of 2009 will reach 300,000 baht, which is expected in the future. In 5 years, LEDs have been gradually applied from high-end home decoration lighting to functional indoor and outdoor lighting.
Deducting the Battle of the Jungle
As the LED indoor lighting market shows signs of a critical outbreak, it has attracted more and more companies to invest in it. "LED indoor lighting has actually begun to show a rapid rise at the end of 2009. The export orders of mainland LED companies are in short supply. From this year, Shifu will focus on indoor lighting products, such as LED downlights, LED bulbs, etc." Cai Ming, manager of product management, told reporters. Due to the high price of LED indoor lighting products, the domestic market has not been popularized, and the indoor lighting products of semiconductor lighting companies are mainly used for export. But starting this year, Shifu will focus on opening up this new market space in China.
However, in the face of the LED indoor lighting market, when foreign LED lighting has developed in the direction of popularization, branding, and daily application, domestic companies are distressed by the chaotic market order. Chaos has become one of the main characteristics of the current LED indoor lighting market in China. According to Xu Liancheng, deputy general manager of Guangdong Zhaoxin Lighting Co., Ltd.: “There are thousands of LED lighting companies in China, basically doing outdoor lighting and indoor lighting together. They don’t have strict positioning. Today they look at supporting LEDs. Street lights will quickly do LED street lights. Tomorrow, I heard that LED indoor lighting exports are very large, so I will do LED indoor lighting quickly." But really want to do indoor LED general lighting involves mechanics, optics, electronics and thermals. Expertise in the field, and many companies currently competing for this market do not have sufficient technical capabilities and expertise, coupled with media hype and the introduction of various government incentives, in just a few thousand companies Squeezing into LED lighting, the “Great Leap Forward†posture is inevitable, and it is naturally inevitable to imitate production, low level of repetition, exaggeration into the market, cut corners, shoddy, shoddy and opaque product prices. But the low quality and chaotic price ultimately damages the interests of the entire industry.
In 2010, China's LED industry ushered in a new tipping point. What is gratifying is that not only the government's “Ten Cities and Ten Thousand Miles†pilot demonstration project, but also large-size LCD TV backlights and large display screens have been ignited. Commercial projects such as indoor lighting, especially in recent years, LEDs in indoor lighting (including commercial lighting and home lighting) applications, driven by the rapid development of LED technology, performance has doubled, cost reduction, regardless of international or domestic, market The scale is constantly expanding and becoming a new bright spot for future industrial growth. However, because LED still has many varieties of products, chaotic market order, huge differences in technical standards, and different evaluation methods, its application in the field of indoor lighting has also attracted many questions. How Chinese LED companies should better seize opportunities and expand the market space with the most potential for development in the future is worthy of serious consideration by all parties.
Optimistic about indoor lighting
“In terms of the product characteristics of LEDs, the most suitable place for application is indoor lighting.†This is the view of many companies in the interview. For example, Tang Guoqing, general manager of Cree China Market, said that relatively outdoor road lighting needs to face many challenges and challenges in nature. LEDs are used indoors, have better stability and reliability, and the difficulty coefficient is greatly reduced, and the development speed will be faster. . Wu Wenfeng, president of Yayi Lighting, also said that LED has a larger space for indoor lighting development and is more suitable for the characteristics of the product itself. It is expected that with the price reduction, technology advancement and product maturity, LED is expected to be in 3 years or so. Large-scale entry into the field of indoor general lighting. Gong Weibin, general manager of Shenzhen Ruifeng Photoelectric Co., Ltd. said that with the steady increase in the market share of LED lighting, the scale will reach 5% of the indoor lighting market within three years. Tang Shiquan, chairman of Taiwan Tangshi Lighting, said that the luminous efficiency of LED is steadily increasing. At present, the luminous efficiency of 120lm/W makes LED light source can replace traditional energy-saving lamps. In the next few years, the LED indoor lighting market will surely expand with the further improvement of the luminous efficiency of LED light sources. When its luminous efficiency exceeds 150lm/W, LED lighting products can fully meet the requirements of most indoor lighting environments.
Indeed, in terms of product characteristics, LEDs have many advantages for indoor lighting. First of all, the brightness and color of the LED are adjustable, which can perfectly satisfy the color atmosphere of the interior decoration. In the development of the scene lighting market, it has the advantage that the traditional light source is incomparable. Secondly, the LED is easy to dynamically control, and the cluster control can be designed according to the user's needs. In some occasions requiring programming capability, a series of solutions can be provided to provide convenient operation for intelligent management of indoor lighting. Thirdly, the LED is compact and more decorative. Through the design of the luminaire, it can be integrated with the building to achieve the effect of seeing no light. Fourth, LEDs have long life and no mercury, which is in line with the national policy of “energy saving and emission reductionâ€. Of course, you can also list the fifth, sixth... more advantages. Although the lighting products of large public buildings and office spaces are mostly based on T12 straight tube fluorescent lamps and grid lights. In commercial places such as hotels, shopping malls, supermarkets, etc., lighting products are mainly T10 or T8 straight tube fluorescent lamps, incandescent lamps, grid lamps, halogen lamps. However, with the improvement of LED technology, the emergence of energy-saving effects, and the decline of cost, LED has begun to enter indoor commercial lighting and even some household lighting markets in both the international market and the domestic market, showing a good momentum of development.
According to the National Semiconductor Lighting Engineering R&D and Industry Alliance statistics, as of February 2009, the domestic market has installed and used more than 200,000 LED indoor lighting fixtures. It is estimated that the total amount of 2009 will reach 300,000 baht, which is expected in the future. In 5 years, LEDs have been gradually applied from high-end home decoration lighting to functional indoor and outdoor lighting.
Deducting the Battle of the Jungle
As the LED indoor lighting market shows signs of a critical outbreak, it has attracted more and more companies to invest in it. "LED indoor lighting has actually begun to show a rapid rise at the end of 2009. The export orders of mainland LED companies are in short supply. From this year, Shifu will focus on indoor lighting products, such as LED downlights, LED bulbs, etc." Cai Ming, manager of product management, told reporters. Due to the high price of LED indoor lighting products, the domestic market has not been popularized, and the indoor lighting products of semiconductor lighting companies are mainly used for export. But starting this year, Shifu will focus on opening up this new market space in China.
However, in the face of the LED indoor lighting market, when foreign LED lighting has developed in the direction of popularization, branding, and daily application, domestic companies are distressed by the chaotic market order. Chaos has become one of the main characteristics of the current LED indoor lighting market in China. According to Xu Liancheng, deputy general manager of Guangdong Zhaoxin Lighting Co., Ltd.: “There are thousands of LED lighting companies in China, basically doing outdoor lighting and indoor lighting together. They don’t have strict positioning. Today they look at supporting LEDs. Street lights will quickly do LED street lights. Tomorrow, I heard that LED indoor lighting exports are very large, so I will do LED indoor lighting quickly." But really want to do indoor LED general lighting involves mechanics, optics, electronics and thermals. Expertise in the field, and many companies currently competing for this market do not have sufficient technical capabilities and expertise, coupled with media hype and the introduction of various government incentives, in just a few thousand companies Squeezing into LED lighting, the “Great Leap Forward†posture is inevitable, and it is naturally inevitable to imitate production, low level of repetition, exaggeration into the market, cut corners, shoddy, shoddy and opaque product prices. But the low quality and chaotic price ultimately damages the interests of the entire industry.
“Light efficiency is not the main obstacle to LED development in the indoor lighting market,†said Liu Jiancong, sales director of OSRAM. However, just like the replacement of incandescent lamps with energy-saving lamps, LEDs still have a long way to go before they can enter the indoor lighting market in a big way. This is not only the reasons for technology, products, prices, channels, but also the core. The factor lies in the promotion of LED lighting, to establish an effective testing system, a formal product evaluation and certification system, and a healthy market competition order.
In response to this situation, Chen Rongrang, manager of the LED lighting products department of Zhongda Dentsu, believes that in the future, China's LED lighting may have a situation of “big fish eat small fish, slow fish eat fast fishâ€. That is to say, although the current indoor lighting market is still mixed with mud and sand, with the regulation of the market competition order, only those who have sufficient financial strength, have professional skills such as power electronics and heat, and have stable sales channels. Enterprises can only survive this chaotic period of competition, and gradually realize the situation of eating big, winning by quality and playing fast.
First, a small number of enterprises control the market, and most enterprises are not allowed to enter the market. However, under the attraction of huge profits, more and more enterprises will participate in it. The accompanying may be the lack of market order and the chaos of competition. However, with the gradual maturity of the LED lighting market and the transition of technology-led to market-leading, the financial strength of enterprises will be revealed, and who can fight to the last moment in the price war. In addition, in a chaotic market, the key to success is not the product, but the credit. The original company has a stable channel, and the running-in period with the customer will be shortened a lot, and the product trust can win more opportunities. After the baptism of the market tide, China's LED lighting manufacturers have gradually formed a strong enterprise.
Design supremacy
I have to admit that the mobile phone industry with the "cottage" is not the best development model. What is the better way to develop LED lighting in China? The general manager of NVC Lighting Shanghai R&D Center told reporters that from the current market situation, there must be at least two waves in the development of LED lighting: the first wave is more An alternative to traditional lighting products. The focus of enterprise promotion and development will be LED bulbs, downlights, spotlights and fluorescent tubes. The shape and specifications of many LED lamps in this wave will be limited by the environment used in previous lighting fixtures and people's inertia thinking. There are a lot of constraints on the design.
With the advent of the second wave, LED lighting products will be more used in the field beyond traditional lighting, designers will put more emphasis on the concept of traditional lighting, more emphasis: dimming, color, The concept of intelligent, combined with natural lighting, spatial coordination, comfort of use, and weakening the appearance of lamps in space can fully exploit the characteristics of LED products. Enterprises will increasingly grasp and meet customer needs from a design perspective. LED luminaire design capabilities will be fully utilized, the main motivation of product competitiveness and market vitality will come from design power, LED lighting design will become more and more important, and even hope to form a specialized industry independent of manufacturing, Forming a new blue ocean for the industry.
In the era of traditional lighting, China is the world's largest producer of lighting sources and lamps, accounting for about 18% of the global market share, but the main production is concentrated in the low-end. With the development of LEDs, the improvement of design power has given LED lighting manufacturers unlimited space to play. Whether it is the Chinese government or lighting enterprises, if we can promote the industrial transformation from the perspective of the entire lighting design, and commit ourselves to the development of the lighting supporting industry, form a cluster of industries with design as the leader, and with the competitive advantage in China’s manufacturing capabilities, China will Will stand firm in the global lighting industry. If the design power is soft power, the combination of soft and hard can quickly complete the transformation of this industry, China is expected to be the highest peak in the global lighting industry.
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