For the furniture industry, e-commerce is a new topic for at least a long time. It is said that the "new" is that the construction of e-commerce in the furniture industry is too "special" compared to other industries, and the problems to be solved are far more complicated than other industries, especially the disputes between the interests of e-commerce and traditional channels.
When the traditional home store and the new e-commerce truss gradually fade away, many of the thoughts left to us are gradually clear...
In just a few years, online shopping has rapidly infiltrated into the daily life consumption field of the public from a trend, not only changing the business model of the enterprise, but also affecting people's consumption habits more profoundly. Based on this, many furniture companies and circulation giants have waded into water and electricity companies, and once confronted Internet companies.
E-commerce complex in furniture stores
Looking at the entire furniture industry, both furniture companies and home stores are entering the e-commerce field, and groping forward, most of the marchers firmly believe that it will be the future trend of the industry development, such as Hongmei Mall, the e-commerce platform of Red Star Macalline, Moonstar Home's Baishe Home Network and so on. At present, home stores are still exploring and experimenting with e-commerce. The industry analysts believe that the more important point is not to succeed, but to continue to explore in the process of exploration.
For the e-commerce effect that has appeared in the furniture industry, some furniture companies and stores that have already waded have said that joining the e-commerce team is a trend, and it is also a necessity. However, e-commerce is like a double-edged sword, always concerned about the safety of circulation channels.
Furniture goods are different from the particularities of other industries, and “touching the net†will cause many specific problems:
First, consumers can't get enough consumer experience online, so they can't accurately grasp the volume and texture of the product, affecting their purchasing decisions;
Secondly, furniture products have the speciality of large size, difficult transportation and easy to be damaged. Therefore, the returning goods are troublesome and costly, especially the logistics costs. In addition, the furniture products have higher requirements for logistics and after-sales, and the process is complicated, which is difficult for enterprises to deal with. Good after-sales, logistics and relationship with the original channels.
In addition, some online shopping malls still have not solved the problem of profit distribution on the line and offline. There is no reasonable interest distribution plan, and there is no successful case for reference. These status quo have made the circulation giants "a mixed feeling." In fact, as far as the current general trend is concerned, whether it is for businesses or consumers, the furniture store “touching the net†is a good thing, which can save costs and conform to the trend, which is undoubtedly a big deal for the current depressed retail market. The law of survival. In the online store, what the furniture store needs to do is to cultivate customers, change the customer's thinking mode and consumption habits, and learn from other existing success stories, and use the transformation methods to find a suitable furniture store in the field of e-commerce. Win mode.
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