Affected by both the financial crisis and the downturn in the housing market, the decoration market in the city gradually showed a “mixed war†situation, which made it more risky for owners to choose a home improvement company.
In this regard, the City Decoration and Decoration Industry Association recently started experimenting with the relevant departments to “strengthen home improvement into the communityâ€. After screening, some of the boutique home improvement companies that have paid at least RMB 200,000 “quality deposit†in the association will be organized into residential plots. If the owners choose these companies for decoration, during the renovation or after-sales service encounter problems or company closures, etc. The decoration industry association will make claims first.
It is reported that since this month, the relevant departments of the city have received more than 30 complaints from the owners on the decoration company. Statistics show that in the fourth quarter of this year, the business volume of the home improvement industry has generally dropped by 3-5 percent, and about 30 percent of home improvement companies have begun to “close their doorsâ€.
"Regular Army" and "Guerrilla" solicited to fight at home
"Free design fee, management fee, material fee, lowest price in the market, discounted labor costs, and free warranty within one year after decorating..." A large number of decoration flyers made Ms. Yang, who lives in Yangpu, angry.
When the house began to be renovated at the end of November, Ms. Ying had left a decoration contact card on her house door in accordance with the property regulations. I did not expect this to be the beginning of “sufferingâ€. The decoration worker repeatedly told her that the salesman of other decoration companies often entered the door and asked for landlord information. And she herself also encountered five or six times home improvement companies to solicit customers directly.
Coincidentally, at the beginning of this month, Mr. Shen bought a set of high-grade real estate near the Shanghai Circus City. When he got the key to the new house, he followed up with dozens of home phone advertisements every day. Mr. Shen thought that these were small and medium-sized home improvement companies or guerrillas on the road, but after investigation, Mr. Shen found that some telephone harassment of his home improvement company had a good reputation online, and some were still well-known.
Nearly 30% of home improvement companies close or close down
The reporter’s investigation found that these sobriety phenomena were due to the unprecedented fierce “fighting†in the home improvement market. In order to scramble for customers, the home improvement company directly entered the battlefield into the community and the home of the owners. Wang Xiaobao, who is responsible for Yangpu and Hongkou's FIT business at a home improvement company, told reporters that his daily business is carrying a large package of leaflets. He runs a community every hour, looking for new registered homes, and then goes from house to house. ".
The reporter learned from the City Decoration and Decoration Industry Association that the current business volume of home improvement companies in the city has decreased significantly. "In the third quarter of this year, the number dropped by 20%. Since the fourth quarter, many companies have even dropped by 30% to 50%." Wang Yi, secretary general of the Association's home decorating professional committee, told reporters that many complaints have been received from the owners recently, and some have reflected The decorating company handed over a few construction projects, but it closed down after the construction was completed. As of now, there have been more than 37 such complaints. “We verified the situation and found that the company in question was not a legal representative’s mobile phone, but it was a receptionist. The phone is empty."
According to the situation held by the association, nearly 30% of home improvement companies in Shanghai have closed or closed down. There may be more home improvement companies facing the same crisis next year, most of which are small and medium-sized home improvement companies that usually win with price advantage.
Decoration Industry Association tries to pay first
In the future, in the residential area of ​​the new house, the owner may see a home improvement company with a unified logo and a unified listing, and these companies are carefully selected "rest assured" enterprises.
In view of the status quo of the home improvement market, the Municipal Decoration and Decoration Industry Association is jointly brewing the action of “relaxing the home improvement into the community†jointly with the relevant departments, and the “home-buying†operation will be launched within the home improvement industry. After screening, some of the boutique home improvement enterprises that have paid at least RMB 200,000 “quality deposit†in the association will be organized into residential plots. If the owners choose to have problems during the decoration of these companies or after-sales service, the City Decoration Association will make claims first.
At present, the operation has been piloted in three districts outside Central, and it is expected that this action will be officially launched around the Spring Festival next year.
Zhang Yulin, a lawyer of Shanghai Dabang Law Firm, stated that at present, many small and medium-sized home improvement companies have adopted a tying operation. The head office cannot adopt restrictions on them. Once there is a decoration dispute, it is difficult to protect the rights and interests of the owners. If the landlord can obtain the promise of “pay in advanceâ€, it will directly reduce the money and time costs incurred after the problem has been encountered, and protect their own rights and interests.
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