Seco knives, the secret of 500 times in 15 years

——Interview with Mr. Jiang Wende, Managing Director of Shangao Tools (Shanghai) Co., Ltd.
Seco Tools Ltd. is the world's leading manufacturer of carbide tools and has since grown to become the world's leading manufacturer of turning, milling, threading, drilling, boring tools and tool holder systems.
On April 8th, China Metalworking Online Reporter interviewed Mr. Jiang Wende, Managing Director of Shanggao Tools (Shanghai) Co., Ltd. at the CIMT exhibition on the current economic situation and the development of Seco Tools in China.

Time, place, people and -- let Shangao expand 500 times in China in 15 years
Since the beginning of 1994, Seco has set up branches in China to expand its business in China. It has been 15 years since then. From 1994, five people alone won 100,000 US dollars, and now more than 150 people earned 50 million US dollars. In 15 years, Seco's performance in China has increased 500 times. When talking about the reasons for the rapid development of Shangao Tools, Jiang always attributed to the fact that the Tianshidi people and three factors have contributed to the rapid development of Shangao. First of all, Seco has entered China to catch up with a good opportunity for economic development. Especially in 1999, the rapid development of China's economy after 2000 has provided a good opportunity for every enterprise that wants to develop in China. Secondly, in the past fifteen years, the Chinese market has maintained a large demand for medium and high-end tool products. This is the basis for the development of Seco in China. It is a place of interest. Third, Seco has always attached great importance to the cultivation of talents. A professional team with dedicated professionalism can provide customers with reliable products and excellent services. It can be said that the success of Seco is the success of talents. "Tianshi, Di Li, Renhe" set up a high-speed road to success for the development of Seco in China.

Let's watch the current economic situation
Talking about the impact of the global financial crisis and the revitalization plan of China's equipment manufacturing industry on China's industry, General Jiang talked about his views on the Chinese metal processing online reporter. General Jiang said that the crisis should be treated calmly. The industries that have been seriously affected since the outbreak of the financial crisis are mainly the automobile manufacturing industry. At present, China's economic situation is different from the global environment. With the introduction of China's economic revitalization plan in early 2009 and the state's policy of reducing the purchase tax on small-displacement vehicles, China's auto industry has shown signs of recovery since March, based on the huge Chinese auto consumption demand, China's auto manufacturing industry. It has begun to develop in a better and better direction. Compared with the global economic situation, China's economy is full of vitality everywhere, and Jiang is so funny that it is called Chinese characteristics.

Be a cow in a bear market
Talking about the development of Seco in the current situation, General Jiang said that Seco can provide users with a full set of solutions in the automotive industry, mold processing, wind power equipment manufacturing, railway transportation, aerospace and other fields. The financial crisis for Chinese automobile manufacturing The industry has a certain impact, while aerospace, wind power equipment manufacturing, railway transportation and other fields have not been affected, on the contrary, there has been growth. In the first quarter of this year, Seco’s product revenue in wind power generation doubled from last year. Mr. Jiang also told the China Metal Processing Online Reporter that this year, Seco China has maintained sustained growth in non-standard knives and other business development. Under the current situation, Seco will continue to be market-oriented and give full play to its product advantages. Mr. Jiang also used stock picking as a comparison. He said that "the bull market may not be a cow, the bear market may not have a bear." To be a bull in the bear market, it is necessary to select a stock, vividly expounding the future business strategy and expressing it. The confidence of Shan Gao people to develop in adversity.

Be a trusted partner of customers
Seco's knives have a high market share in the Chinese market, and talk about Seco's market competitive advantage. General Manager Jiang said that to improve market share in the market competition, it is better than others to do, then it needs to be reliable. The foundation: a reliable product foundation and a reliable service foundation. Seco has always been actively listening to and paying attention to the needs of its customers. It not only provides a complete range of excellent tooling products, but also provides more value-added services with the goal of being a partner that customers trust. From the needs of users, we use our technology. Expertise and experience to help them achieve efficient, safe, low-cost, high-profit processing, thus helping users to improve production efficiency and enhance their market competitiveness while improving user productivity.

Don't want trophies to be word of mouth, most hope to get customer recognition
For the rankings in some surveys, Jiang has always been modest and low-key. He said that every company in the tool industry has its own survival, and each has its own strengths. The concern of Seco is to gain a little more share and do a better job for the customer. He said that we are more concerned about our own word of mouth, and the recognition of customers is the thing we care most about.

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