How to let dealers sell your smart lock?

Now that the smart lock industry is getting hotter, more brands are coming in, products are more diverse, and dealers are more selective, so the loyalty of dealers is also greatly reduced.

Before a brand was sold for several years, even more than ten years, but now? The boat of friendship between the dealer and the manufacturer turned upside down. Why? Have you ever considered it?

Your smart lock is not as good as someone's home!

The reason why dealers don't sell your smart locks is that your product is not better than people's, and you can't keep up with the times. Selling your smart locks can't earn a few dollars.

The reason why you can't earn money is because your lock is in homogenization, and it's difficult to find your own characteristics. You have to have no value for face value and no new function for the function. You say that your quality is good, but the quality of others is not so bad.

What is the most popular on the market today? In this fast-paced era, people like to walk away, so someone else has a fully automatic smart lock and you are still holding on to your feelings.

In the era of winning with beauty, other people's locks are getting better and better, and you still insist that your smart lock is made of stainless steel, so the appearance of zinc alloy does not look good, but it is absolutely strong.

But consumers are non-professionals. You don't know how to talk to him. Although the zinc alloy smart lock is not as durable as stainless steel, in the era of rapid replacement, who would intend to secure a smart lock is a lifetime.

In other functions, you did not make any difference, do you say dealers do not abandon you? Who to abandon?

Your smart lock quality is getting worse!

Since the end of last year, raw materials such as steel and copper have continued to rise in price. In the government work report of the “two sessions” this year, it pointed out that 2017 will also exit the steel production capacity by more than 65 million tons, which shows that raw material prices will continue to rise. At the same time, employment costs, operating costs, etc. are also rising.

However, under a "rising tone", some companies have to keep their original price advantage in order to reduce costs and cut corners and reduce the quality of their products and products.

Responsible, excellent, intelligent lock companies that want to do things will regard quality as the life of the company and hope to make the product quality as good as possible. So willing to hire high-quality talent to buy high-end equipment.

Some smart lock companies just blindly brag about the dealers, saying how good their products are, how many cattle, but the reality is shoddy.

Therefore, the quality of such smart lock products is getting worse and worse, so that dealers sell more and more sad. Not only did it earn less than a few dollars, but it also lost many years of accumulated word-of-mouth.

Your brand does not advertise and has no influence!

Brands are intangible assets of a company. When consumers agree with this brand, it means that they recognize the brand's quality and service.

So, this is why BMW, Mercedes-Benz, LV, Nike and other high-end brands are expensive, but there are still reasons why people are buying.

In the smart lock industry, a large part of corporate managers are technical controllers. They grasp well in product R&D, technology innovation, quality control, etc., but they neglect to promote the brand.

Now is not the era of "wholesale is not afraid of the alley", there is no popularity, there is no visibility, end consumers do not recognize.

Recently, some smart lock brands have just been established. They often love to participate in major professional exhibitions, and even advertise on CCTV. Although they have paid a huge promotion fee, their investment is directly proportional to the harvest.

Therefore, you don't promote it often. Not only can consumers not remember you, even the industry almost forgot you. You say, such a brand, consumers do not like it, let dealers sell it out?

Increasingly do not understand the dealer's idea!

In the process of commodity circulation, dealers are closer to consumers than manufacturers, and they also know more about what products users need.

However, most manufacturers of smart locks do not solicit the opinions of distributors in the process of product R&D. Even dealers take the initiative to propose their own recommendations to manufacturers. Under normal circumstances, most manufacturers do not accept them.

However, most manufacturers think that they know their distributors well, so they always think that they should have a meal, give them a gift, and give them a preferential policy.

There are smart lock manufacturers believe that as long as they do a good job of products, they think that good products to the dealer to sell on the line, do not consider what kind of product dealers need.

In fact, the idea of ​​the distributor is very simple. First of all, it is necessary to obtain the approval and respect from the manufacturers. The proposals that they have made are expected to be answered no matter whether they are adopted or not.

Secondly, dealers hope to cooperate with companies with wisdom and strategic vision to achieve mutual benefit and win-win with the company. And many manufacturers ignore their ideas. Can they just leave you?

Service can not keep up with dealer needs!

The smart lock is different from other products. After the user buys it back, it needs to be installed and debugged. Therefore, the dealer needs to have a special understanding of the smart lock product, and can respond quickly when the user has a problem.

But after all, the products are designed and manufactured by the manufacturers, so the distributors need the manufacturers to provide training on their products, installation and other aspects regularly, but many manufacturers do not do this.

At the same time, many dealers hold the idea of ​​doing a good job of the market and want to cooperate with manufacturers to do a good job in publicity and increase their influence, but manufacturers do not give corresponding help.

Or when the dealers have urgent orders for manufacturers to catch up, many manufacturers do not cooperate, resulting in dealers suffering huge losses and losing many customers.

It is not only for consumers that the company is doing a good job of service, but it is also very important to serve a good dealer. Even if this is not done well, what qualifications do you still want to blame people's loyalty is not high.

Concluding remarks: The company is doing even bigger and the product is doing better. There is no intermediate link in the dealership, and your product cannot be circulated to the market. Therefore, be sure to treat your distributors well, respect their ideas, and support them in brand promotion.

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