Recently, the Houjie Furniture Professional Town Public Service Platform Innovation and Improvement Project (hereinafter referred to as the Innovation Platform) passed the defense and review of the 2011 Guangdong-Hong Kong Key Area Key Breakthrough Project Expert Group and is now in the publicity stage. According to the project plan, Houjie Town will use three years to build six industry upgrade and innovation “engines†such as home creative center, technology service center and furniture training center. The plan is clear, and under the acceleration of the six innovation “enginesâ€, the strategic transition of Dongguan furniture from “manufacturing economy†to “headquarters economy†will be realized. To build six innovative “engines†The innovation platform was jointly established by Houjie Town Government and Dongguan Famous Furniture Club (Association), and Dongguan International Furniture Design and Research Institute was specifically responsible. The platform aims to solve the new challenges encountered in the transformation and upgrading of the furniture industry in the new situation. According to the project plan, from August 2011 to August 2014, the innovation platform will invest huge sums of money, around the furniture industry chain, from raw material procurement, processing and manufacturing, design and development, technological innovation, market development, testing and other industrial chain links. Three years to build six new engines, such as home creative design center, furniture training center, technology service center, electronic information business service center, intellectual property service center, furniture and indoor environmental quality supervision and inspection station. According to Chen Fang, the project leader, the innovation platform will provide a full range of design, production and marketing services for Dongguan furniture companies through basic research on the history and culture of the furniture industry, technology and manufacturing, brand and market, industry and management. From Dongguan's furniture industry to independent design, self-owned brand, from independent technological innovation, independent design innovation to independent innovation, regional independent innovation, leading Dongguan furniture industry from Dongguan manufacturing to Dongguan design, build Dongguan brand. It is understood that the innovation platform has established an expert committee composed of 72 people, and integrated designer resources, has signed 43 international designers. In addition, the innovation platform also established partnerships with nine universities including Northeast Forestry University. In terms of enterprise resources, the innovation platform has established experimental bases with representative enterprises in the upstream and downstream of the industrial chain such as Nanxing Woodworking, City Window, and Huawei Furniture. Promoting the establishment of furniture technology innovation platform from manufacturing to headquarters, and building six new furniture engines are closely related to the reality of Dongguan furniture industry. Chen Fang said that Dongguan furniture is mainly small and medium-sized enterprises, the industry concentration is not high, the enterprise management level and technical ability are relatively low, the capital investment is small, the degree of industrialization is not high, and the labor productivity is low. A strong service platform is needed to assist. On the other hand, under the new situation of slow global economic recovery and the continuous introduction of economic regulation policies in China, the development of furniture enterprises has become more and more difficult and uneven, and the situation requires further promotion of the construction of technological innovation platforms. According to the project plan, the innovation platform will become an international R&D center for enterprise operation and an open public innovation platform for the industry. The upgrading of the platform will have a positive effect on enhancing the technological innovation capability, design innovation capability, brand innovation capability and industrial innovation capability of the Dongguan furniture industry. After the completion of the six innovative “engines†such as the Home Creative Design Center, it will become an important force to promote the upgrading of the furniture industry in Dongguan and even China, and promote the furniture industry in Houjie and Dongguan from “manufacturing economy†to “headquarters economyâ€. Houjie has become the creative center, talent center and research and development base of Dongguan furniture industry. 1. Home Creative Design Center - Industry demand related departments through a survey of 321 furniture manufacturing enterprises in Dongguan found that having a complete design team accounted for about 10% of the company; 90% of companies have no complete design team, still staying at In the revision of foreign or domestic well-known brand products, the mobility of designers is large and unstable, resulting in the lack of original design in the furniture industry. The project has a planned construction area of ​​10,000 square meters, attracting designers and design workstations in the furniture fields of Guangzhou and Shenzhen to settle in Houjie. Attracting design, creativity and other teams to enter the market with low rent, and fully cultivate and build a large-scale thick street physical furniture innovation industry cluster base. 2. Furniture Training Center——Industry Demand When establishing independent innovation mechanism and brand building, furniture enterprises have exposed certain limitations. The lack of strategic height for enterprise development planning, the lack of accurate market positioning for product development, and the lack of relevant product design. Basic knowledge of aesthetics, etc., in the final analysis, is the lack of practical personnel. The project plan has a construction area of ​​6,000 square meters and will be planned to develop into a professional business school in the future. Establish a professional training center with the theme of the furniture industry. The positioning of the furniture international business school, such as the Milan Business School in Italy, will become a strategic leader in cultivating furniture enterprises, top design talents, and cultivate brand building, planning experts, chain experts of furniture companies. Professional shopping guide, operation and distribution talents, production management talents. 3. Technology Service Center - Industry Demand Dongguan currently has more than 240 solid wood furniture manufacturers, mainly in Houjie, Dalingshan and Shatian. The annual demand for solid wood is 400,000 cubic meters, and the demand for wood drying is extremely large. However, due to the lack of experience in the production of solid wood furniture and the lack of technology in Guangdong furniture enterprises, there are many problems, among which furniture cracking is a common problem. According to incomplete statistics, the proportion of southern furniture products reaching different degrees of cracking after reaching the north or abroad is about 20%. The project planning center will carry out technical cooperation with the Northeast Forestry University, which is ranked in the forefront of domestic drying technology, and use the waste heat (steam) of the Houjie Waste Incineration Power Plant to provide a heat source for wood drying to make the moisture content of the wood qualified. After the completion of the wood drying center, it will occupy the commanding heights of the core technology of furniture production. 4. E-commerce service center - industry demand e-commerce is the trend of modern marketing, building materials home production enterprises and sales companies are also actively exploring, but due to the characteristics of building materials home industry, market and related real estate market, leading to e-commerce in building materials and home furnishing industry The road faces some special bottlenecks. The project planning center will improve the 3D real-life e-commerce platform for furniture and building materials. By the end of 2011, the R&D institute will complete the integration of the entire platform, realize the data separation and sharing mechanism between multiple regions, and start multi-regional pilots. 5. Intellectual Property Service Center - The piracy of industrial demand has made the furniture industry a common problem in the industry. In some large-scale exhibitions, in order to protect original products, many exhibition halls have adopted a semi-dark design. Even so, many original designs are inevitably pirated, affecting the company's enthusiasm for original design development, and entered a vicious circle of "weird circles." Based on the completed intellectual property service center (furniture category) of Houjie Town, the project plans to continue to increase intellectual property services, introduce patent application agencies, increase the number of patent applications for thick street professional furniture, and develop furniture-based inquiry software and patent warning software. , increase the query system equipment, convenient for enterprises to query and declare. At the same time, vigorously publicize government policies, increase patent rights protection efforts, and establish a comprehensive service system for exhibition intellectual property rights. 6. Furniture and indoor environmental quality supervision and inspection station - industry demand The furniture industry is regarded as a traditional industry with high consumption and high pollution. Under the global call for a low-carbon economy, the industry needs to be upgraded urgently and must rely on low-carbon environmental protection technologies. Furniture companies are lacking in relevant technologies in these areas. Project Planning Houjie will cooperate with Dongguan Quality Supervision and Inspection Center to jointly establish a national-level furniture and indoor environmental quality supervision and inspection station. The station serves the city's furniture enterprises with international standards, assists enterprises to improve product quality, and promotes the furniture industry to enter the low-carbon environment. Specific functions include the development of various types of furniture, wood-based panel products, indoor air quality, building exterior window products, tree species identification and furniture flame retardant testing; participation in the furniture industry national and industry standards drafting, research, revision, tracking research abroad Advanced inspection methods and technical research trends.
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