In recent years, with the rapid development of China's economy and the acceleration of urbanization, the furniture industry has developed rapidly, the market has become more mature, the popularity of various new materials and technologies, and the speed of information dissemination are increasing. China's furniture industry Competition in the field of rice production in the field of production and circulation is becoming increasingly fierce. The intensification of competition has led to a high degree of market segmentation, which has led to further segmentation of production, circulation and sales. The industry urgently needs more specialized operations, and the supporting industries around the enterprise services are rapidly developing. The types of service providers are increasing and scale. Gradually grow.
At present, many furniture companies have jumped out of the production chain, focusing on brand promotion and becoming a professional furniture brand operator. There are also more and more furniture companies from large and complete enterprises integrating production, R&D and sales. Only for production, product design, sales channels, logistics, and even brand building, marketing, etc. are all completed with external cooperation, and many industrial service providers complete the operation of the company through joint and horizontal, and jointly respond to market changes, in order to Lower cost operation, finer management and faster response to achieve full professional operation of the company. In some large cities, dealers hand over the operations of inbound and outbound transportation, warehouse storage, delivery and installation to the logistics company, focusing on product sales. Distribution channels are also increasingly using professional companies to conduct market research for developers and attackers. The production and distribution of rice and pounds have gradually emerged in a highly specialized division of labor, and the complete industrial chain has evolved toward subdivision:
Industry segmentation is an inevitable requirement for the furniture industry to mature, and the types of service providers will gradually increase. Furniture companies will indiscriminately clear the professional division of labor from the procurement of raw materials used in furniture production to the design and promotion of procurement products. The transformation of each link of the calving chain and the new sword will greatly benefit the overall promotion of the furniture industry.
The industrial chain is mainly constructed by production, distribution and sales. As the furniture industry matures, the industry chain is further subdivided and the number of industrial service providers increases.
At present, there are many types of industrial supporting service companies in the market, mainly for product development and design companies, space (exhibition halls, specialty stores) design companies, marketing packaging promotion planning companies, processing industries, third-party online stores, etc.; For dealer training, consulting companies, integrated logistics service companies and professional survey companies for product development, marketing strategy development, store location and policy services.
This supporting service industry has developed over the years. Business insiders said that although there are many types of industrial service providers, they are not systematic and have little influence.
The homogenization of products in the market and the homogenization of marketing models are still the problems of the boss. The processing industry is mostly workshop-style. The standard requirements for many brand products cannot be met, and the third-party online shopping malls are far from popular. It can help dealers to get goods from manufacturers, including transportation, warehouse supply, and delivery to consumers. A series of “big logistics†are rarely seen outside Beijing and Shanghai.
Industry experts pointed out that no matter how fierce and cruel the competition in the furniture industry, the furniture industry supporting service providers will not be affected much, but may get more business opportunities. It can be foreseen that with the professional subdivision of the industrial chain, the types of industrial service providers may increase, and the industrial service providers tend to be more specialized and systematic, and promote the improvement and standardization of the entire supporting industry.
With the development of the furniture industry, branding will eventually return to the furniture product itself. The design style, material use, quality and concept of furniture products are not only important for furniture companies, but also for the development of the industry. However, due to various reasons, the development and design of China's furniture products are currently in the stage of imitation and plagiarism. The originality of the furniture industry has always been stuck in the long-term appeal of many experts. The reporter learned in the interview that most business leaders said that in the current Chinese furniture industry, enterprises have the most urgent demand for product development and design services.
With the continuous development of China's economy, the income of residents has increased year by year, the daily consumption level and purchasing power have been greatly enhanced, and people's pursuit of home quality has been continuously improved. The demand for individualization and fashion has led to the subdivision of furniture products. In addition to the three mainstream styles of modern simplicity, European and American style and new Chinese furniture, in order to meet the needs of the market and consumers, furniture companies hope to further highlight individuality, humanization, or develop different regions and styles in product development. Different products and products at different price points to explore the unique needs in the market.
However, most of today's Chinese furniture companies are small and medium-sized enterprises. A senior professional manager in the industry said that the product development of these enterprises, regardless of style, style, design, etc., has no clear concept and positioning, no market adjustment, lack of standards, Most of them rely on experience, plagiarism, subjective awareness, and even many companies are the boss personally copying the knife. After the handover of the current generation, the product development does not know where to go. The furniture industry urgently needs a standardized, systematic product development and design service industry. The professional managers of some brand companies said that many product design companies are not strong enough now, and the materials, styles, packaging and design concepts of the products are weak. Without market research, the subjective awareness of product design is very strong. Therefore, the product development of this enterprise is the professional manager to guide the design according to the characteristics of the market. Many professional managers are engaged in various positions such as product development, marketing and brand promotion.
At present, China's original design furniture is rarely on the market. It is understood that many so-called original design products are self-styled in the food industry, and the Chinese furniture industry urgently needs to make breakthroughs in original design. With the intensification of market competition and the gradual maturity of the industry, “original design†is also gaining more and more in the industry. Industry experts and entrepreneurs are everywhere to call for: China's furniture design industry must be free from the deformed road of copying international mature design schemes. The original design of Chinese furniture is being designed. Only in this way can the Chinese furniture industry achieve a real breakthrough and realize industrial transformation. In order to occupy a part of the furniture industry chain, furniture product development and design service providers must take responsibility and form a complete set of product development and design systems, including qualifications, market research, design concepts and product standards. This is also an inevitable requirement for Chinese furniture to mature and the industrial chain to be further improved.
Since the beginning of this year, with the intensification of market competition, furniture companies have actively explored new marketing models to find new profit points. The concept of the overall home has been accepted and recognized by more and more furniture companies, from a single product to an entire home atmosphere. The creation, the slogan of the whole home or big home is more and more loud. The implementation of the overall home must inevitably require more supporting industries that can meet the standards in production. On the other hand, through market competition and elimination, brand influence is becoming more and more obvious, and more brands will stand out, and a group of poorly-managed enterprises will fall. In this environment, there is also a need for a processing industry that meets the requirements of brand companies.
The reporter learned that although the market demand is increasing rapidly, the current domestic processing industry chain is still very immature, and many well-operated brand enterprises still choose to open their own factories for production, instead of choosing to manufacture. The heads of these companies generally said that many of the processing companies are small-scale operations, not professional, and the products they make cannot meet the standards of brand enterprises. Therefore, in the domestic market, there is often a phenomenon that when the business is good, the goods are not available, and the dealers complain. According to industry insiders, the domestic furniture industry lacks influential big brands. The reshuffle of furniture companies needs to be more violent, the industry will mature more quickly, and the supporting processing industry attached to the furniture industry will become more mature. Improve and promote the optimization of the entire industry chain.
After 30 years of rapid development, the Chinese furniture industry is moving towards maturity. In this process, the integration and subdivision of the industrial chain will inevitably be required. This kind of integration is not the upper middle and lower reaches of the industrial chain, but the effective cooperation with supporting industries or industrial service providers on the basis of clear positioning. Let professional people do professional things and return to rational management. Some experts said that the future competition is not the competition of individual enterprises, but the competition of the main industry chain ecosystem. The overall quality of China's furniture industry is not high. In terms of business ideas, market strategies, etc., we need a broader vision and mind. We need industrial service providers to form a sound system in product R&D, brand, channel integration and terminal services. operating.
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