Rapid price increases forced the continuous increase in the price of raw materials and labor costs of wooden doors, which in turn made the wooden door industry enter a market downturn. Many wooden door companies have had to constantly increase the factory price of wooden doors, making consumers continue to complain.
Wooden door prices continue to rise
It is understood that with the increase in prices in 2010, the price increase has already involved wooden furniture, flooring, sanitary ware, ceramic tiles, paints, cabinets, and wardrobes. In the interview, most wooden door dealers such as Fangyuan Wood Products stated that they will raise the selling price to a certain extent. Fangyuan Wood Products Agents said: “As the store rents rise, if the product does not increase prices, profits It is quite low, we have begun to increase prices this year, or about 10%.†Chengdu, a building materials market manager revealed that many small and medium-sized wooden doors brand each time the rate of increase is not large, are about 5% -10%; but some well-known Branded wooden doors rose more. For example, for a large-sized brand, a “classic beech†series of wooden doors, the price is increased by 15%.
The main reason for price increases is the increase in costs
According to the multi-market visits, the main reason for the continuous increase in the price of building materials such as wooden doors is due to the rising cost of raw materials and labor. The source of Fangyuan Wood Products stated that since the beginning of last year, the company has been burdened with rising costs, but due to the bad market, there is no hurry to adjust prices. After one year's self-digestion, enterprises have become very difficult not only to make profits, but even to run their normal operations. Upgrading prices is indeed a frustrating move.
According to a person in charge of the wooden door of a certain brand, the price of raw materials has soared in recent years, and the prices of raw materials such as logs and alloys have continuously increased. The increase in the price of imported wood can be described as crazy. In the first half of this year, the price of Vietnam Huanghuali was around 2 million yuan/ton at the beginning of the year, and it has now risen to 3.6 million yuan to 4 million yuan/ton, an increase of up to 100%.
According to reports, in addition to the increase in raw material prices, the cost of corporate designers and workers is also rising, and labor costs have also become an important reason for prices of building materials such as wooden doors. With the continuous rise in international crude oil prices, the rise in domestic oil prices has also caused The ever-increasing transport costs, together with the expansion of the scale of some companies, have also increased the costs of the business operations and personnel management.
Enterprises need to balance the relationship between market value and price
With increasing costs and shrinking markets, the wooden door industry has become a consensus in the context of rising business pressure. Consumers have complained about the constant price increase of wooden door materials, and companies and distributors have no alternative but to increase prices. At this stage, the wooden door companies must not only try to resolve the pressure brought about by rising costs, but also try to eliminate consumer resistance to the heat of price increases, many businesses have expressed a dilemma.
The price hike of building materials products is an inevitable trend in terms of the overall situation, but for consumers, it is the issues they really care about. It is not a very sensible practice for a wooden door company to raise the price of its products. How to balance the relationship between market value and price is always a problem that companies need to pay attention to.
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