Many negative news in the recent industry sounds like some people are guilty and feel that the wind is too tight. This may also be a place where many people are confused about the media. They feel that the media are doing things that are icing on the cake or falling into the rocks. I feel that there are few things in the snow. Indeed, media reports interact with the psychological expectations of the audience, magnifying the subjective feelings of the situation. But, in all fairness, is the surplus so terrible? I still remember studying politics in junior high school. When I read that American capitalists dumped milk in the economic crisis, they felt sorry for their hearts and thus strengthened their socialist beliefs. In retrospect, no matter whether it is the collective farm of the Soviet Union or the planned economy that was originally implemented in China, there is indeed no surplus situation. There is only one word that often appears, that is, a shortage. In the era of planned economy, people's needs have been planned or suppressed. Therefore, after the implementation of the market economy, all people lack the corresponding preparations for the desire to drive for the enrichment of the whole people. To be harsh, a hungry person is not picky eaters, but don't think that their taste buds will always be silent. Indeed, the challenges currently facing the ceramic industry are unprecedented, but it would be unfair to interpret it as a karma for sin. Objectively speaking, many problems in the ceramic industry are largely due to the local government's investment game. Among all the investment projects, ceramics seems to be the easiest and quickest to launch. On the other hand, due to the traditional and private characteristics of ceramics, it is difficult to get real respect from the government. Therefore, it is rare to see a government in some places to refine the production access requirements of ceramic enterprises, and to promote technological innovation in a solid way. More often, it is usually ignored. Every time you go to the assessment, you will take environmental protection, or eviction. Not fine. I would like to ask, how many of the spectacular scenes of the Dashang ceramic production line across the country depend on the government's political achievements, and the bubble provided by the bank to provide credit? On the other hand, the extraordinary development of some enterprises actually comes from the excessive treatment given by local governments. When everyone is focusing on the halo effect of high-growth data, how many people are willing to spend their time on the most basic things? There are always exceptions to everything. I was fortunate enough to participate in the research on the policy of building ceramics industry. I observed that the Jiajiang production area is indeed facing great challenges, and about 50% of the production lines have been shut down. However, the performance of Emei Jintao was unexpected. They were not only the only companies that introduced and used Keda gas generators, but also the enterprises that invested in inkjet equipment earlier. They have also launched microcrystalline products. When visiting the exhibition hall at the headquarters, everyone was shocked by the splendid space effect, which was not inferior to that of Foshan. "We are facing various difficulties now, but our products, both in terms of style and price, have been separated from most manufacturers in Jiajiang." Yang Qing, general manager of Jintao Marketing, said, "In Jiajiang production area. Compared with Foshan, there are big gaps between the various supporting resources and the atmosphere. To make the same results, we have to spend two to three times more efforts, but we must persist." In many Jiajiang enterprises lamented "now Gaoan tiles The impact is very large, wholesale to Kunming is cheaper than our ex-factory price, business can't do it. So in the case of stopping the kiln, Jintao is not the only one. Founder Porcelain's production and sales momentum is also more optimistic, general manager Huang Yu said, "At present, there is no cost advantage for Jiajiang to make polished tiles, so our focus is on the exterior wall tiles, and the next step is to strengthen management. To solve the problem of the tail of the exterior wall brick." What is excess? I thought that this means that with the great enrichment of material, consumers become more picky. They no longer madly take it all together, but start to pick and choose. The obvious result is not good enough or Products that do not find the corresponding market will not be sold. This year's market, especially the status of exports, the downturn is well known. At the third export seminar of Gao'an, the words of Luo Jingzu, the chairman of Jiangxi Jingcheng Ceramics, made people cheer: "Our exports in the first half of this year have exceeded the sum of last year!" Of course, such rapid growth, It is also related to the fact that the original base is small. The most convincing is the unanimous recognition of their products by all exporting companies. Luo Chunqi, general manager of Jingcheng Ceramic Foshan Marketing, said modestly, "This achievement is also accidental. But we hold the principle of developing products according to the customer needs of the terminal as much as possible, and we will never shirk the responsibility of us." Luo Laizu refused the request of a new specification product proposed by a merchant. He said: "We don't blindly introduce too many specifications, the production is too frequent, my quality can't be stable, and the cost can't be controlled. So I only To be able to control, there is reasonable profit." In Shanggao, Jiangxi Guoren Ceramics is named after the chairman of the board of directors Xiong Guoren. Xiong Guo, a fast-talking person, is a famous peanut king in China. His annual turnover exceeds 200 million yuan. After investing in ceramics, he is also a prosperous. “I invest in equipment that is different from others,†said Xiong Guo. “I went to the inkjet project and ran several places and spent more than 100,000. Now I have three inkjet machines on each of the two production lines, each of which is inkjet. The machines are all six nozzles, and the products must be done well to be competitive.†It is worth noting that the so-called “excess†in the past often refers to repeated investment and production capacity under state-owned capital. It is due to the inevitable result of local governments fighting for local monopoly advantages. This overcapacity may not have real output, and it has already been eliminated. The stocks that appeared in the ceramic industry of the original "pure private" capital were full, and it was the real economic crisis. This shows that the pressure from inside and outside makes ceramic enterprises have to carry out a round of "phoenix nirvana" that is imminent. Excess is not terrible. The question is: Are we ready to turn this excess hot water and strong pressure into steam? Metabolism is the inevitable law of the world: On August 7, ST Tangtao changed its name to Yidong equipment. This long-established ceramic giant has bid farewell to the capital stage in this way and also announced its presence in the ceramic field. Brilliance has become a dusty history. On August 8, Heyuan's largest ceramics project in history, with a total investment of 2.882 billion yuan, the Douglas (Heyuan) building ceramics production project was held at the new environmental protection building materials base in Luohu Town, Dongyuan County. According to related news, the largest foam ceramics production base in the country, Jiexiu Anzhen Technology Development Co., Ltd. 300,000 cubic meters energy-saving environmentally friendly foam ceramic production line project will soon be put into production in Jiexiu. Is the leftover king, or is it left over? It depends on your choice, your efforts, nothing to complain about. Because the days of the next wave of the tide are already fast.
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