Security market has unlimited potential

“With the development of the domestic economy and society, people are paying more and more attention to their own health, and companies are paying more and more attention to safe production and occupational health. With this backdrop, the China International Exhibition on Safe Manufacturing and Occupational Health (COS) H) The scale will be bigger and the exhibits will be more.” Feng Peixi, the CEO of Düsseldorf China (China) Co., Ltd., has full confidence in his exhibition.

According to statistics, there are about 20,000 existing companies in the domestic security industry, employing more than 1 million employees and output value exceeding 100 billion yuan. It is expected that the average growth rate of revenue for security equipment companies will remain between 25% and 30% in the next two years. Major domestic security equipment companies have already started to “strengthen their efforts.” Foreign security equipment companies are also optimistic about the Chinese market.

Therefore, even on the last day of the COS H show, visitors continued to enter the stadium and the exhibitors did not have any intention of dismantling. Live activities, product introductions, live demonstrations... all attract audiences and merchants.

Old company layout

COS H is held every two years. Since the first exhibition was held in 2002, this year has been the fifth one. From the initial new concept exhibition to the current scale, every step of the COS H show is not easy. The old exhibitors who came along with the exhibition have a spirit of perseverance - they are optimistic about the Chinese market and also develop the Chinese market together. Messiah, Bianke, 3M and other companies are representatives of these exhibitors.

Mei Si'an entered China in the 1980s and found that compared with the mature security markets in Europe and America, China's security market is still in its infancy, and all aspects are yet to be developed. The market has great potential, so they are very optimistic about China. Trying to seize market opportunities. In 1987, Messi established the first joint venture company in the field of safety equipment in Yangzhou; in 2007, Messian’s third market development fund in China was reinvested in another US$35 million. In addition, it also established a global production base in the Suzhou Industrial Park and established the third largest R&D institution in the world, mainly developing products for the Asian and Chinese markets. Now, Messin's business in China can be described as rapid development and sales are increasing year by year.

At this year's COS H show, Mei Si'an's booth reached 160 square meters and showcased products such as fall protection products, concept helmets and superior half-mask respirator. The organizer invited security professionals from Tianjin and other places to visit. The booth of Mei Si'an is one of the key visitors. In response, Yuan Renyu, vice president of Mess Asia Pacific, said: “Participating in the COS H show is a good opportunity for us to reach out to local governments and large companies, and it is also a good opportunity to gain important information on the occupational health and safety protection market in China.”

Similar to Messien, Lancome Safety Equipment (Shanghai) Co., Ltd. (Janke) was established in 2003 and will also focus on the rapidly developing Chinese market. Yankee specializes in the research, development, production and sales of a full range of products in the areas of personal protection, occupational safety and environmental protection. The products are widely used in petroleum, chemical, marine, fire control, metallurgy, telecommunications, electric power, nuclear industry, manufacturing and many other industries. . Xiao Liyue, general manager of Yankee Group, is very familiar with the professional security market in China: “China's security products are gradually transitioning from the low end to the mid-high end, and the usage is increasing year by year. The design also requires more comfort, beauty and functionality.”

The company has caught up with the opportunity of accelerating the development of China's safe labor supplies. After just a few years of development, it has established 25 offices throughout the country and its sales staff are all over the country. Xiao Liyue said: “The concept of security is deepening into enterprises and individual employees, bringing great changes to the market, while our customers are also expanding from large-scale state-owned and foreign-funded enterprises to private enterprises and small and medium-sized enterprises. In the past, the company may have spent a few cents. Buying a pair of protective gloves now costs ten dollars to buy a pair of more protective gloves."

According to Xiao Liyue, “COS H Show is currently a high-level display platform for professional security products in China. Participating in this exhibition to allow customers to understand and understand products is also an opportunity for us to promote our corporate brand to potential customers.”

New faces are not falling behind

At the same time, some enterprises that appeared in the security industry in the past two or three years also emerged at the show, which aroused the attention of the audience.

Sisbel China Co., Ltd. (Sis Beier) was crowded with visitors to the booth in front of the booth, leaving some staff overwhelmed. Zhuang Chenguang, who is responsible for the sale of Sisbel’s national sales department, has been busy explaining his products to the audience.

Sisbel, who has only operated for more than three years, is still a “newcomer” in the security industry, but his ambition for expansion is not small. In addition to major customers now concentrated in the coastal areas, Sispel is also preparing to develop in Beijing, Tianjin, Xi'an, Wuhan, Dalian, Qingdao, and Hangzhou.