Shi Lanlan, executive vice chairman of China Hardware Products Association
First, the status quo of China's lock industry
1. The basic situation of China's lock industry The history of China's lock industry has a long history. Since the wooden lock on the first wooden frame building unearthed from Yangshao culture more than 3,000 years ago, the lock has been safe in its long history. The function of protection appears in people's field of vision. Since the Third Plenary Session of the Twelfth Central Committee, the system and mechanism of the lock industry have fully adapted to the development of the market economy, and the country has retired from the people. At present, private or shares have reached 99%. The production areas are mainly distributed in the Yangtze River Delta and the Pearl River Delta. Product categories include door locks, padlocks, traffic locks, furniture locks, and electronic intelligence. High-tech transformation of traditional industries in the lock industry is a very typical example, integrating mechanical, electronic, and biotechnology, thousands of colors, across multiple disciplines, multiple industries, forming a comprehensive industrial system. According to incomplete statistics, at the end of 2012, China's lock industry has formed an output value of 60 billion yuan, and exports amounted to 5.229 billion US dollars. It is the world's first major lock-up country. But we are not yet a strong country.
2. Distribution of brands and production areas Up to now, the industrial clusters of locks are mainly concentrated in Guangdong, Zhejiang, Shanghai, Shandong and Jiangsu. The above-mentioned provinces account for more than 90% of the output value of China's lock industry. The main industrial clusters of door locks are in Xiaolan Town, Guangdong Province, Wenzhou City, Zhejiang Province, Yongkang City, Taizhou City and Shanghai, and Wuxi, Jiangsu Province. The main industrial clusters of padlocks are in Pujiang County, Haining City and Yiwu District of Zhejiang Province. Yantai City, Shandong Province, some manufacturers in Guangdong; the main industrial clusters of traffic locks in Wenzhou, Shanghai, China, Xiaolan Town, Guangdong Province, etc.; furniture lock industry is relatively scattered, the fastest growing electronic smart locks , a list of strong companies, such as: Shandong Sanhuan, Jilin Hongda, Probak, Golden Finger Code and so on.
3. Brand status The brand has received more and more attention. In the past few years, it has benefited from the domestic and international economic situation and the rapid development of domestic real estate and other related industries, which has promoted the development of China's locks. A number of scales and output values ​​have emerged. A large enterprise with a high standard. According to incomplete statistics, at present, the output value of lock manufacturing enterprises has exceeded 20 million yuan (such as Sanhuan, Huafeng, Yajie, Meihua, Tianyu, General Motors, Neutral, Gaoli, Mingmen, Jinlei, Jianshi, Top solid, gold point atom, Dongchen, Baodean, Jiawei, Zhongheng, Wanjia, Wang Li, three chains, etc.). Even the sales of Yantai Sanhuan Lock Industry Group Co., Ltd. has exceeded 1 billion yuan. At the same time, while the scale has achieved rapid development, China's lock companies have begun to attach importance to brand building. So in 2008, the industry "Ten Lock King" was created.
4. Status of technical equipment and products
(1) Equipment:
After more than 30 years of reform and opening up, especially since the “Eleventh Five-Year Planâ€, the rapid development of the lock industry, and in recent years, with the changes in the scope of use, use conditions, and use environment, new technology applications have brought advanced equipment. It has been introduced into the production process of locks, such as advanced lock core processing technology and equipment (such as: automatic assembly line, high-precision marble machine, high-precision slot machine), polishing process and equipment (such as: fully automatic polishing line) And so on, so that the current level of technology and equipment in China has reached a new level in recent years.
(2) Product aspects:
Some electronic technology applications, such as biometric technology, IC card technology, NFC technology (near field communication), and RFID technology (Internet of Things), make lock products no longer limited to mechanical structures, but toward electronic and intelligent development. .
(3) Scope of use:
The intelligent management of the residential area is rapidly developing from the original family lock.
Second, transformation and upgrading, changing the development mode, has become the consensus of the lock industry. The extensive development has come to an end. Although after more than 30 years of rapid development, China's lock industry has achieved remarkable results in both industry scale and enterprise scale, but Compared with foreign advanced lock-up powers, there are still many shortcomings. In particular, the development model of China's lock industry, in the past few decades, China's lock industry relies on cheap labor and low production costs through the OEM (OEM) model has achieved rapid development, especially in the export field The accumulation of quantity has created the status of China's largest lock producing country in the world. However, with the global economic downturn leading to the reduction of orders and the increase of trade barriers, the continuous appreciation of the RMB exchange rate, the introduction of relevant national upgrading and transformation policies, the original extensive support of low-cost repetitive labor, relying on the accumulation of scale development The model (OEM and the resulting product quality instability) has not adapted to the current industry development direction, and has even become one of the most important factors restricting the transition of China's lock industry to a more healthy development model.
The development of intensification has promoted its transformation from quantitative change to qualitative change. The transformation of traditional industries with high technology is the key to improving the positive energy of the lock industry.
With the development, the development model of intensification has begun to emerge. First of all, the concentration of industry is getting higher and higher. Second, the concentration of national brands is getting higher and higher. The influence of “Ten Lock Kings†and market awareness are getting higher and higher. Third, the application of advanced equipment. More and more widely; fourth, high value-added, high-quality products are also more and more. The representative enterprises of the mature industrial structure will occupy the mainstream position of the lock industry. From the quantitative change to the qualitative change, it is inevitable to take the intensive development path.
Third, the future competition pattern will continue to be the competition of brand, quality and channel in the future. It will no longer be the competition of domestic enterprises, especially with the continuous improvement of the degree of market opening and the extent to which China's lock industry is in line with the world. The “two-oriented†trend of the competitive landscape of the lock industry will be very obvious. "Two-oriented" mainly refers to the internationalization of competition in the domestic market and the domesticization of competition in the international market.
1. Foreign companies acquire Chinese companies, and foreign lock giants have flocked to the Chinese market. For example, ASSA ABLOY has acquired two lock companies in China, Baodean and Guli, such as Stanley's acquisition of Shanghai Donglong, Kabbah Group acquired Taishan Huamei, this is the most direct manifestation of foreign giants entering the Chinese market to participate in domestic competition;
2. With the continuous entry of international high-end brands into the Chinese market, a large number of imported locks have also entered the Chinese market. Especially for high-end products, such as high-end brands in the United States, Italy, France and other countries occupy a considerable domestic market share, and it is also one of the performances of international locks entering the domestic market and domestic brands.
3. The competition caused by “OEMâ€, a large number of internationally renowned brands are produced by Chinese lock manufacturers through OEM form, which has caused competition in the original international market and become a competition of domestic manufacturers. From the export data of China's lock products every year, it can also be concluded that 50% of the sales of lock products in China are exported. The "two-oriented" competition model of domestic competition internationalization and international competition domesticization will exist for a long time.
4. Brand building will drive positive energy. The market is constantly maturing, consumers are maturing, and the enterprises in China's lock industry are also making progress. In the future, brand awareness will become an inevitable choice for the market and consumers. The maturity and growth of the brand is one of the most obvious signs of the maturity and development of the company. The development of all the brand-based and product-based industries will be healthy and orderly.
5. Safe, convenient and fashionable lock products will be the mainstream lock products in the future. As a kind of product that people's life safety guarantee, beauty set practical and decoration, and closely related to people's lives, they will inevitably receive great attention from consumers. The level will also be greatly changed with the continuous improvement and improvement of consumption levels. Safe, easy to use, reliable and stylish products will be the first choice for consumers.
6. The electronic smart lock will enter the development of the fast lane. The electronic smart lock is the emerging lock category that has entered the national lock industry in the past ten years. After nearly ten years of development, the electronic intelligent lock products have been greatly affected. attention. The safety and convenience of its use have been unanimously recognized by consumers. Especially in the past five years, with the continuous maturity of mechatronics technology and the continuous reduction of the cost of electronic products, electronic smart lock products have achieved rapid development.
In the future, electronic smart locks will enter the fast lane of rapid development for a long time and lasting. According to market survey data in 2012, consumers' attention to electronic smart locks has reached 32%, which is in line with the attention of ordinary mechanical locks, indicating the expectation of electronic smart locks in the market. Secondly, the continuous development of smart home technology has promoted the security of building intercom, property security technology, etc., and promoted the demand and development of electronic smart locks, especially the application of Internet of Things technology and NFC technology in the lock industry. It has further enhanced the combination of smart home and electronic smart lock products. Third, the security and convenience of use have also made it highly sought after by the market. For example, biometric locks, especially electronic fingerprint locks, have not only attracted the attention of manufacturers, but have also attracted the attention of consumers. To the harvest period of the industry.
In summary, the development of electronic smart lock products will enter the fast lane of development, and the future position in the entire lock industry will be more important, and the proportion will also be greatly improved.
1. The basic situation of China's lock industry The history of China's lock industry has a long history. Since the wooden lock on the first wooden frame building unearthed from Yangshao culture more than 3,000 years ago, the lock has been safe in its long history. The function of protection appears in people's field of vision. Since the Third Plenary Session of the Twelfth Central Committee, the system and mechanism of the lock industry have fully adapted to the development of the market economy, and the country has retired from the people. At present, private or shares have reached 99%. The production areas are mainly distributed in the Yangtze River Delta and the Pearl River Delta. Product categories include door locks, padlocks, traffic locks, furniture locks, and electronic intelligence. High-tech transformation of traditional industries in the lock industry is a very typical example, integrating mechanical, electronic, and biotechnology, thousands of colors, across multiple disciplines, multiple industries, forming a comprehensive industrial system. According to incomplete statistics, at the end of 2012, China's lock industry has formed an output value of 60 billion yuan, and exports amounted to 5.229 billion US dollars. It is the world's first major lock-up country. But we are not yet a strong country.
2. Distribution of brands and production areas Up to now, the industrial clusters of locks are mainly concentrated in Guangdong, Zhejiang, Shanghai, Shandong and Jiangsu. The above-mentioned provinces account for more than 90% of the output value of China's lock industry. The main industrial clusters of door locks are in Xiaolan Town, Guangdong Province, Wenzhou City, Zhejiang Province, Yongkang City, Taizhou City and Shanghai, and Wuxi, Jiangsu Province. The main industrial clusters of padlocks are in Pujiang County, Haining City and Yiwu District of Zhejiang Province. Yantai City, Shandong Province, some manufacturers in Guangdong; the main industrial clusters of traffic locks in Wenzhou, Shanghai, China, Xiaolan Town, Guangdong Province, etc.; furniture lock industry is relatively scattered, the fastest growing electronic smart locks , a list of strong companies, such as: Shandong Sanhuan, Jilin Hongda, Probak, Golden Finger Code and so on.
3. Brand status The brand has received more and more attention. In the past few years, it has benefited from the domestic and international economic situation and the rapid development of domestic real estate and other related industries, which has promoted the development of China's locks. A number of scales and output values ​​have emerged. A large enterprise with a high standard. According to incomplete statistics, at present, the output value of lock manufacturing enterprises has exceeded 20 million yuan (such as Sanhuan, Huafeng, Yajie, Meihua, Tianyu, General Motors, Neutral, Gaoli, Mingmen, Jinlei, Jianshi, Top solid, gold point atom, Dongchen, Baodean, Jiawei, Zhongheng, Wanjia, Wang Li, three chains, etc.). Even the sales of Yantai Sanhuan Lock Industry Group Co., Ltd. has exceeded 1 billion yuan. At the same time, while the scale has achieved rapid development, China's lock companies have begun to attach importance to brand building. So in 2008, the industry "Ten Lock King" was created.
4. Status of technical equipment and products
(1) Equipment:
After more than 30 years of reform and opening up, especially since the “Eleventh Five-Year Planâ€, the rapid development of the lock industry, and in recent years, with the changes in the scope of use, use conditions, and use environment, new technology applications have brought advanced equipment. It has been introduced into the production process of locks, such as advanced lock core processing technology and equipment (such as: automatic assembly line, high-precision marble machine, high-precision slot machine), polishing process and equipment (such as: fully automatic polishing line) And so on, so that the current level of technology and equipment in China has reached a new level in recent years.
(2) Product aspects:
Some electronic technology applications, such as biometric technology, IC card technology, NFC technology (near field communication), and RFID technology (Internet of Things), make lock products no longer limited to mechanical structures, but toward electronic and intelligent development. .
(3) Scope of use:
The intelligent management of the residential area is rapidly developing from the original family lock.
Second, transformation and upgrading, changing the development mode, has become the consensus of the lock industry. The extensive development has come to an end. Although after more than 30 years of rapid development, China's lock industry has achieved remarkable results in both industry scale and enterprise scale, but Compared with foreign advanced lock-up powers, there are still many shortcomings. In particular, the development model of China's lock industry, in the past few decades, China's lock industry relies on cheap labor and low production costs through the OEM (OEM) model has achieved rapid development, especially in the export field The accumulation of quantity has created the status of China's largest lock producing country in the world. However, with the global economic downturn leading to the reduction of orders and the increase of trade barriers, the continuous appreciation of the RMB exchange rate, the introduction of relevant national upgrading and transformation policies, the original extensive support of low-cost repetitive labor, relying on the accumulation of scale development The model (OEM and the resulting product quality instability) has not adapted to the current industry development direction, and has even become one of the most important factors restricting the transition of China's lock industry to a more healthy development model.
The development of intensification has promoted its transformation from quantitative change to qualitative change. The transformation of traditional industries with high technology is the key to improving the positive energy of the lock industry.
With the development, the development model of intensification has begun to emerge. First of all, the concentration of industry is getting higher and higher. Second, the concentration of national brands is getting higher and higher. The influence of “Ten Lock Kings†and market awareness are getting higher and higher. Third, the application of advanced equipment. More and more widely; fourth, high value-added, high-quality products are also more and more. The representative enterprises of the mature industrial structure will occupy the mainstream position of the lock industry. From the quantitative change to the qualitative change, it is inevitable to take the intensive development path.
Third, the future competition pattern will continue to be the competition of brand, quality and channel in the future. It will no longer be the competition of domestic enterprises, especially with the continuous improvement of the degree of market opening and the extent to which China's lock industry is in line with the world. The “two-oriented†trend of the competitive landscape of the lock industry will be very obvious. "Two-oriented" mainly refers to the internationalization of competition in the domestic market and the domesticization of competition in the international market.
1. Foreign companies acquire Chinese companies, and foreign lock giants have flocked to the Chinese market. For example, ASSA ABLOY has acquired two lock companies in China, Baodean and Guli, such as Stanley's acquisition of Shanghai Donglong, Kabbah Group acquired Taishan Huamei, this is the most direct manifestation of foreign giants entering the Chinese market to participate in domestic competition;
2. With the continuous entry of international high-end brands into the Chinese market, a large number of imported locks have also entered the Chinese market. Especially for high-end products, such as high-end brands in the United States, Italy, France and other countries occupy a considerable domestic market share, and it is also one of the performances of international locks entering the domestic market and domestic brands.
3. The competition caused by “OEMâ€, a large number of internationally renowned brands are produced by Chinese lock manufacturers through OEM form, which has caused competition in the original international market and become a competition of domestic manufacturers. From the export data of China's lock products every year, it can also be concluded that 50% of the sales of lock products in China are exported. The "two-oriented" competition model of domestic competition internationalization and international competition domesticization will exist for a long time.
4. Brand building will drive positive energy. The market is constantly maturing, consumers are maturing, and the enterprises in China's lock industry are also making progress. In the future, brand awareness will become an inevitable choice for the market and consumers. The maturity and growth of the brand is one of the most obvious signs of the maturity and development of the company. The development of all the brand-based and product-based industries will be healthy and orderly.
5. Safe, convenient and fashionable lock products will be the mainstream lock products in the future. As a kind of product that people's life safety guarantee, beauty set practical and decoration, and closely related to people's lives, they will inevitably receive great attention from consumers. The level will also be greatly changed with the continuous improvement and improvement of consumption levels. Safe, easy to use, reliable and stylish products will be the first choice for consumers.
6. The electronic smart lock will enter the development of the fast lane. The electronic smart lock is the emerging lock category that has entered the national lock industry in the past ten years. After nearly ten years of development, the electronic intelligent lock products have been greatly affected. attention. The safety and convenience of its use have been unanimously recognized by consumers. Especially in the past five years, with the continuous maturity of mechatronics technology and the continuous reduction of the cost of electronic products, electronic smart lock products have achieved rapid development.
In the future, electronic smart locks will enter the fast lane of rapid development for a long time and lasting. According to market survey data in 2012, consumers' attention to electronic smart locks has reached 32%, which is in line with the attention of ordinary mechanical locks, indicating the expectation of electronic smart locks in the market. Secondly, the continuous development of smart home technology has promoted the security of building intercom, property security technology, etc., and promoted the demand and development of electronic smart locks, especially the application of Internet of Things technology and NFC technology in the lock industry. It has further enhanced the combination of smart home and electronic smart lock products. Third, the security and convenience of use have also made it highly sought after by the market. For example, biometric locks, especially electronic fingerprint locks, have not only attracted the attention of manufacturers, but have also attracted the attention of consumers. To the harvest period of the industry.
In summary, the development of electronic smart lock products will enter the fast lane of development, and the future position in the entire lock industry will be more important, and the proportion will also be greatly improved.
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