In mid-September, the US chain giant and the world's largest building materials supermarket, Depot, closed several large home building materials retail stores in China. At the same time, it is not just Home Depot. This year, Beijing Xinglong Home Building Materials City, Jinkaideide Furniture Store, Oriental Home Lishuiqiao Store, Baian Juqiao North Store, and Real Home Dadongfa Store have closed down, or withdrew.
A stone stirred up a thousand waves, which caused an uproar in the industry. Insiders analyzed that this situation is not unrelated to the current situation. Facing the current status of China's building materials and home furnishing market, what is the future of building materials and home furnishing enterprises? The reporter investigated the current status of several different sales formats, such as booth leasing, building materials supermarkets, and e-commerce, and explored the future development of China's building materials and home furnishing industry. Business format.
Booth leasing: localized operation is favored
In China, whether it is the Red Star Macalline, the home of the high-end route, or other stores on the low-end route, the “sales market†booth leasing model is the mode of operation adopted by most building materials and home stores.
“Golden September and Silver 10†has always been the traditional peak season of the property market. As a real estate upstream and downstream industry, the building materials and home furnishing industry also regards it as one of the most important time periods. The attraction of various discount sales information also makes the store ushered in during this period. However, under the pressure of the current property market regulation, raw material price hikes, inflation, and increased competition, this year's home stores do not seem to present a lively scene.
On September 19th, the reporter came to the Oriental Home Building Materials Market. This market is not the Oriental Home Building Materials Supermarket. It is a store in the form of retail leasing, and separates hardware building materials and homes in different stores. Looking around for a week, the promotional advertisements of various promotions are dazzling, but when you look at the store, “there are more clerk than customers†is enough to reflect the situation of the store.
In the building materials market, the reporter learned from Director Chen of Shuangbo Decoration Design Co., Ltd. that although there is market regulation, the number and performance of the company's business has not fallen sharply this year, which is completely unexpected.
In this regard, he believes that not only the real estate industry implements “price-for-moneyâ€, the entire building materials and home furnishing industry is promoting all year round, and every holiday promotion is even worse. At the same time, the volume of second-hand housing in July reached a new high in 18 months, which also brought good news to the home building materials industry.
In the home of Yuquanying, you can see the slogan of "clear price", although the day saw nothing more than a cold and clear scene, but a salesperson used a sentence "affirmatively affected by regulation, But it can also "prove out its sales.
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