Flooring industry continues to decline

In the home furnishing industry, besides the growth in income and profit of home textile brand companies, which are due to lower prices of raw materials and sales of customized products, floor, furniture, lighting, paints, ceramics, sanitary ware and other market segments are still undergoing severe tests.

Reflecting on the problems that have arisen in the entire household industry, besides the impact of real estate regulation and control and the reduction in the amount of purchases of building materials and home furnishings, many companies have exposed multiple problems in the formulation and management of corporate strategies.

In addition to the problems caused by over-expansion, rising raw material costs and rising labor costs have further challenged home companies such as flooring. History has proven that in the context of rising overall costs and shrinking consumption, the best way for companies to respond is to introduce distinctive products that are often referred to as “custom products” in the home industry. Once a custom product is branded and recognized by the market, it can obtain a brand premium and solve the problem of rising costs, which helps the industry to develop high gross profit.

When talking about the unsatisfactory end-sales sales, the board director and vice president of China Flooring Holdings Co., Ltd. Jianbin said: “In addition to the large-scale environment of real estate regulation and control, the decline in the enthusiasm of dealers is also one of the reasons. Some dealers see the market this year are very pessimistic and mentality. There has been a shift in the perception that the sluggishness of the industry is a result of poor sales. However, the worse the trend, the more it will test how companies do the market."