The selection of tiles or flooring for decoration is the hard truth


So, when consumers decorate, what is the consumer's consumption habits, so that more than half of consumers are willing to choose wood flooring as the main decoration of the floor? In a special place like Yunnan, is it influenced by its geographical environment? Or the market needs? In response, the reporter visited the tile and floor areas of a number of building materials markets in Kunming, hoping to find the answer.

At the beginning of the year, the noise of a certain well-known real estate with excessive formaldehyde exceeded the memory of the “toxic floor” incident. The integrity of many wood flooring companies was questioned by consumers. The quality and safety issues concerning the wood flooring industry also caused a shake in the consumer sector. . As a traditional wood flooring production and distribution center, soon after the incident, the Yunnan Province Flooring Industry Association conducted random inspections on the national wood floor standards for well-known brands familiar to more than 20 consumers on the Kunming local market.

Wood Flooring: "Catch Food" Home Living Room Space

As one word states: Time is the best antidote. Even if it is a poisonous floor, its poison is more or less eliminated over time. The best evidence is undoubtedly the performance of the terminal market. In terms of wood floor sales in the Yunnan market, the sales volume in the first half of the year also increased by 20% to 30% in the same period. This seems to have a special effect on the promotion of ceramic tiles.

Previously, when the reporter visited Kunming Dashanghui International Building Materials City, some sales staff and merchants complained that the business was worse than a year. Moreover, according to the previous case of customer decoration, the Yunnan region is now Many families prefer to choose wooden floors in the choice of living room floor materials. In this way, on the retail side, tiles have lost their original advantages in the large-space living room, while the traditional kitchen and bathroom space, although still using tile products, but after all the space is small, mostly using ordinary tile products, so the consumer space is not large.

Ceramic dealers said that the current holiday promotions, kitchen tiles and even a small space for only 1 yuan, even if it is not a holiday promotion, the price of small bricks compared with large bricks or even high-end products still have a big gap. And the profit of the tile in its own small space is very thin. If even the traditional tiled place such as the living room is occupied by wooden floor, then the business is even harder to do.

Coincidentally, in the home of several Kunming friends, the reporter noticed that in addition to the use of wooden floors in the bedroom, the living room of the friend’s house also uses wood flooring as the main material, while the smaller spaces such as the living room balcony and kitchen and toilet use the ceramic tiles. . Friends said that using wood flooring as a floor material feels more homely and warm.

Industry insiders expressed that the choice of ground materials has a lot of geographical differences. Due to the humid climate in the eastern coastal cities, there will be resurgence of weather in some areas, so it is more biased towards the selection of tile materials; the northern region has a cold climate and there is indoor heating supply. , And the tiles are cold, so consider the use of wood floors; and in Yunnan, Kunming, for example, the temperature difference is not very large throughout the year, the climate is dry, wood flooring is basically no expansion, cracking, etc., its weather conditions conducive to the protection of wood The stability of the floor.

Tile products: obvious advantages in engineering projects

As the number of homes with wooden floors in the living room increases, and the wooden floor challenges the range of traditional tiles, the living room is used to receive guests, entertainment and other functions. Most of the customers he comes in contact with are living in the tiled living room.

The reasons for coming to school to analyze are: First, the visual effects of tiles, tiled living room can produce better visual effects, such as the parquet, with the atmosphere can reflect the gorgeous, and other effects, suitable for a variety of decoration styles. Some customers living room lighting is not good, paving ceramic tiles is conducive to make up for the lack of lighting defects; and wood flooring, parquet flooring is also there, but the tile mosaic effect is very different, the wooden floor of the gloss is not as well as tiles. The second is practicality, most of the home decoration is "fit once, for a lifetime", and the performance of the tile is in line with this demand, ceramic tile has a strong resistance to corrosion, stain resistance, waterproof, wear and other properties. And these are unmatched wooden flooring. As far as the wooden floor on the market is concerned, the service life of wood floors has a certain limit, so it is inevitable to have trouble replacing it.

According to scholars, from the point of view of tile products sold in the market this year, grain bricks are more popular among consumers, and partly due to the prevalence of wood floors. Wood grain bricks can make up for corrosion resistance and stain resistance of wooden floors. Water-proof defects eliminate the harmful effects of formaldehyde and achieve the realistic effect of wood grain. Judging from the overall sales situation, the sales of wood grain bricks are good.

In addition, Lu Shumin, senior tile consultant of Bode Precision Brick Co., Ltd. of Yunnan Tongtai Building Materials Co., Ltd., who often contacts the customers on the first line, said that the living room and other large-spaced wooden floors are indeed quite numerous, but they are exposed to their own sales. Among customers, customers or relatives and friends who use wood flooring in the first house will most of them choose tiles when they are decorating the second and third houses.

Because in the living room, the location near the balcony is affected by direct sunlight, and wood floors will have different degrees of expansion and other issues.

Floor tiles and wood floors grab market share, more in the home improvement market. In engineering, tiles are the undoubted first choice. In Dashanghui International Building Materials City, there are also a few ceramic distributors who specialize in engineering channels. When bricks and floors struggle to compete for the home improvement market, dealers with engineering advantages are only looking at the excitement.

According to a ceramic distributor who has long digging through engineering channels, the prevalence of wood flooring in the Yunnan region will have a greater impact on retail tile brands, and the impact of engineering channels will be minimal. So don't worry too much about competition.

Suitable is the last word

For the contest of floor tiles and wooden floors, only the consumers have the most say. During a visit to major Kunming home and building materials stores, the reporters conducted random surveys of consumers who were actually homes, Meikailong, Huayang Home Plaza, and Dashanghui International Building Materials City. According to the survey results, young people aged 30 or older are more likely to choose wood floors as flooring materials.

The reasons for choosing are also varied. "Wood floors look warmer, especially in the winter"; "There are old children and children in the home, wooden floors are not afraid of wrestling"; "The price of wood floors is similar to ceramic tiles, and it looks more comfortable." There are also surveys. The author believes that since the area of ​​his living room is small, and the tiles on the market are now 800 × 800 (mm) in size, a small number of tiles can hardly reflect the effect of the entire living room, so he chose wood floors.

In addition, there is no shortage of consumers who say that whether it is a floor tile or a floor, reasonable use is a king. In addition, the safety of wood flooring is a top priority for consumers. It is like a reporter asked, “When wood flooring contains formaldehyde, do you still choose to use wood flooring?” 99% of consumers All said "Do not consider."

Nearly half of the consumers who choose ceramic tiles are in the age group of 35-50 years. The reason for the selection is that the ceramic tile has strong practicality, good cleaning, and more beautiful appearance. In this regard, to school party said that tiles can better meet the needs of practical families and some high-end customers, so the audience is still a lot of tiles.

Xiao Bian concludes: whether it is to choose the floor or the floor tiles, in fact, for the owners is to be determined according to their actual situation, we can also listen to the views of professionals in the appropriate time, to create the most suitable for their home.

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