The Shanghai Kitchen and Bath Exhibition was hailed as China's "Oscar Sanitary Bath" and new product ideas, design trends and international trends will be presented here. This year's Shanghai kitchen and kitchen will bring to the audience what different experience? What are the concepts, technologies, designs, products, celebrities, and pavilions worth everyone's attention?
In the context of the resurgence of green, how does the kitchen and kitchen industry find new growth points? Can "Green" promote the cohesive transformation of the industry? How to leverage the new growth engine to realize the reconstitution of the kitchen floor in China?
In 2012, in the global economy is full of instability and changes, how do industry elites read the industry's hot words? How will the kitchen and bath industry seek a breakthrough in reason?
Smart products will become a major force to strive for bathroom growth ã€Reporter】: Liu, hello, this year what Anwar brought new products?
[Liu Guangren]: At this year's Shanghai Exhibition, we brought some smart bathroom products, as well as some Chinese style and green water-saving products. Smart products like intelligent automatic toilets, smart bathroom cabinets, smart faucets and smart bathtubs are all supporting smart bathroom products. The Chinese products are Chinese-style, carved bathroom cabinets, as well as green energy-saving products, such as 4.2 liters, 2.8 liters of water-saving toilets.
[Reporter]: This time, smart products seem to be the main focus of real estate in Shanghai this year. What is the current market acceptance?
[Liu Guangren]: After several years of development of smart bathroom, I think it will be more and more recognized and accepted by consumers. From the earliest moments, consumers did not know, did not understand, and did not accept, they gradually used and understood it, and they basically accepted it. It should be said that smart products are also the trend of future industry development.
[Reporter]: This year's show has seen a reduction in the flow of people from previous years. Is this a microcosm of the market this year?
[Liu Guangren]: I feel that Anwar's people here are a little more than last year. The area of ​​this year's booth has been expanded. The area is large, and people certainly diverted.
[Reporter]: Many people say that there have been many changes in this year's show. What do you think is the main reason for the change? What kind of strategy does our company have?
[Liu Guangren]: I also visited other brand exhibition halls this year. There are still many new products in the sanitary ware industry. Basically, the participating companies and brands have brought their representative and forward-looking products to the meeting. Show, but I think there are some brands this year for various reasons, or for various reasons, did not come to exhibit. This also reflects the role of the exhibition and the purpose of the exhibition. In the future, with the changes of the times and the competition of the industry brands, the brand enterprises may make some adjustments.
[Reporter]: After strolling through the lap, what is your biggest feeling this year and what products are most impressive to you?
[Liu Guangren]: I was most impressed with the smart bathroom products. I believe that with the development of touch, sensor, and remote control in the future, these technologies will be increasingly used in sanitary products. Combining advanced intelligent products with traditional household products to enhance consumers' sanitary quality of life or living standards, I think this is the future development trend.
[Reporter]: What kind of effect does our Anhua exhibit this year mainly want to achieve?
[Liu Guangren]: It is mainly to present our new products to our customers, that is, 2012, or the focus of the new product focus on home furnishing in 2013, and another one is to display the company's culture and brand image.
[Reporter]: In the next three to five years, what kind of strategic planning does Anhua have?
[Liu Guangren]: Anwar is currently at the forefront of the development stage in the domestic sanitary ware industry. In three to five years, we must maintain our rapid growth, we must strive to achieve a 30% annual growth rate, and we must also strive to Anwar has become a world-class bathroom brand.
Combination of traditional advantages and advanced technology market space is wide ã€Reporter: TOTO launched this year, Wei electronics products, it can be said that the transition from the traditional bathroom products to bathroom appliances this piece. So do you think this piece may become the direction of development of sanitary ware companies in the future?
[Liu Guangren]: I think the manufacturers in the current industry that are basically strong and have research and development capabilities are basically following this direction of development. It can be said that the last home appliance in the home is a bathroom appliance.
[Reporter]: However, currently in the Chinese market, there are not many enterprises involved in the sanitary ware industry in this category of household appliances and sanitary wares?
[Liu Guangren] It should be said that all of us are doing more or less this matter. Competent companies have gone deeper. Those who are incapable of doing so have also started to do these things. Now we should basically say that everyone is moving in this direction. And hard work.
[Reporter]: Many traditional bathroom companies are talking about technology. This year at the show we saw that Panasonic is also pushing products. Professional electronic companies do sanitary ware and traditional companies to do electronic technology. Do you think this is a combination of In contrast, where will the highlights be?
[Liu Guangren]: This has its own advantages. Panasonic may have some advantages in electronic development, and we will have more advantages in the development of traditional ceramic functional structures and the design of supporting products. Therefore, in the future, the traditional industries will be integrated with the current new technologies. I think this is the way everyone should explore.
[Reporter]: Many people have talked about science and technology this year. So now, do you think what is the current overall level of development in China's sanitary consumer market, Chinaren, and technology products? What is the space available in the future?
[Liu Guangren]: Currently, intelligent products, including faucets, toilets, and bathtubs are still in the initial stage of the domestic market, and their market share is still relatively small. Smart toilets may be relatively slightly larger, but other intelligent The products have just begun. I believe that as people's consumption levels become higher and higher in the future, they will become more and more dependent on intelligence and technology. At the same time, intelligent, technology-based products can also provide consumers with more The convenience and practicality, comfort and functionality are combined, and the market share will definitely increase.
The development of domestic brands has become more self-consciously fulfilling environmental responsibility [Liu Guangren]: I think that with the development of production technology, product quality, and research and development over the past few years, Chinese sanitary ware has improved from a sense of design, quality, function, and sense of art. A lot. The flushing function of some of Anwar's products I think is better than the foreign brands. The state supports domestic industrial development in government procurement. I think this is correct. I also believe that with the advancement of the domestic sanitary ware industry, the sanitary ware industry will be dominated by domestic brands in the same way as automobiles or other government procurement requirements.
[Reporter]: At present, we will pay more attention to the features of our products and we will see if there are advanced technologies. As for the impact on human health of the product, for example, the lead content of the faucet exceeds the standard, such as the ceramic radiation of the toilet, the country does not have a corresponding indicator. What do you think of in this case?
[Liu Guangren]: In terms of product focus on consumer health, I feel that although there are some indicators that the country does not have mandatory requirements, some of our domestic companies, including Anwar, have already made corresponding requests, like radioactivity for ceramic sanitary ware, we All incoming raw materials must be subjected to radioactive detection. Only when they meet the requirements of Class A standards can they be put into use in the products to ensure that the finished products can guarantee the requirements of Class A standards for sogou hunting and can adapt to all use environments. There are lead levels like lead. When we enter the material, we will analyze the chemical composition of raw materials to control the content of lead. We also do some lead removal process on the process to ensure that the product can finally meet the demand. Consumer health protection meets domestic industry product standards.
Consumer groups tend to be young and simple but not simple [Reporter]: Now that consumers are tending to 80s and 90s, their demands for fashion are also increasing. So what is more fashionable and more demanding, while at the same time controlling costs so that consumers can buy products with high cost performance, then what approach will we use to balance these two aspects?
[Liu Guangren]: The consumer groups must be more and more young and individualized. After 80 and 90, becoming mainstream is also an inevitable result of development. From the moment of listing, Anwar paid great attention to the concept of fashion and simplicity of products. In the design aspect, the concept of North American style, including the concept of sanitary culture in North America, was integrated into the design of the product, so that young people in the 80s and 90s were young. For consumers, it is still very attractive.
[Reporter]: Do you think that the simplicity of design and the diversification of functionality are contradictory issues?
[Liu Guangren]: People say that simpleness is not simple. It is indeed true. Simplicity is the trend and habit of adapting to modern people and young people's lives. For example, when toilet products are designed, they remove too many lines and too much decoration, making people feel very simple, very suitable for ordinary care, and suitable for fast-paced His life, of course, looks very artistic and aesthetic. Therefore, simplicity and functionality are not in conflict. In terms of functionality, some modern sensing technologies, touch technologies, and IT technologies may be combined to provide more useful products.
As a manufacturer of sanitary ceramics, I hope that the media can more effectively convey the information in the industry to consumers, convey information on new products and information on technological progress to the market and consumers, and also put the use of consumers in The evaluation of products and suggestions for the industry can be fed back to the industry. Through this way, we constantly improve our products, improve our services, and promote a more healthy development of the ceramic industry.
In the context of the resurgence of green, how does the kitchen and kitchen industry find new growth points? Can "Green" promote the cohesive transformation of the industry? How to leverage the new growth engine to realize the reconstitution of the kitchen floor in China?
In 2012, in the global economy is full of instability and changes, how do industry elites read the industry's hot words? How will the kitchen and bath industry seek a breakthrough in reason?
Smart products will become a major force to strive for bathroom growth ã€Reporter】: Liu, hello, this year what Anwar brought new products?
[Liu Guangren]: At this year's Shanghai Exhibition, we brought some smart bathroom products, as well as some Chinese style and green water-saving products. Smart products like intelligent automatic toilets, smart bathroom cabinets, smart faucets and smart bathtubs are all supporting smart bathroom products. The Chinese products are Chinese-style, carved bathroom cabinets, as well as green energy-saving products, such as 4.2 liters, 2.8 liters of water-saving toilets.
[Reporter]: This time, smart products seem to be the main focus of real estate in Shanghai this year. What is the current market acceptance?
[Liu Guangren]: After several years of development of smart bathroom, I think it will be more and more recognized and accepted by consumers. From the earliest moments, consumers did not know, did not understand, and did not accept, they gradually used and understood it, and they basically accepted it. It should be said that smart products are also the trend of future industry development.
[Reporter]: This year's show has seen a reduction in the flow of people from previous years. Is this a microcosm of the market this year?
[Liu Guangren]: I feel that Anwar's people here are a little more than last year. The area of ​​this year's booth has been expanded. The area is large, and people certainly diverted.
[Reporter]: Many people say that there have been many changes in this year's show. What do you think is the main reason for the change? What kind of strategy does our company have?
[Liu Guangren]: I also visited other brand exhibition halls this year. There are still many new products in the sanitary ware industry. Basically, the participating companies and brands have brought their representative and forward-looking products to the meeting. Show, but I think there are some brands this year for various reasons, or for various reasons, did not come to exhibit. This also reflects the role of the exhibition and the purpose of the exhibition. In the future, with the changes of the times and the competition of the industry brands, the brand enterprises may make some adjustments.
[Reporter]: After strolling through the lap, what is your biggest feeling this year and what products are most impressive to you?
[Liu Guangren]: I was most impressed with the smart bathroom products. I believe that with the development of touch, sensor, and remote control in the future, these technologies will be increasingly used in sanitary products. Combining advanced intelligent products with traditional household products to enhance consumers' sanitary quality of life or living standards, I think this is the future development trend.
[Reporter]: What kind of effect does our Anhua exhibit this year mainly want to achieve?
[Liu Guangren]: It is mainly to present our new products to our customers, that is, 2012, or the focus of the new product focus on home furnishing in 2013, and another one is to display the company's culture and brand image.
[Reporter]: In the next three to five years, what kind of strategic planning does Anhua have?
[Liu Guangren]: Anwar is currently at the forefront of the development stage in the domestic sanitary ware industry. In three to five years, we must maintain our rapid growth, we must strive to achieve a 30% annual growth rate, and we must also strive to Anwar has become a world-class bathroom brand.
Combination of traditional advantages and advanced technology market space is wide ã€Reporter: TOTO launched this year, Wei electronics products, it can be said that the transition from the traditional bathroom products to bathroom appliances this piece. So do you think this piece may become the direction of development of sanitary ware companies in the future?
[Liu Guangren]: I think the manufacturers in the current industry that are basically strong and have research and development capabilities are basically following this direction of development. It can be said that the last home appliance in the home is a bathroom appliance.
[Reporter]: However, currently in the Chinese market, there are not many enterprises involved in the sanitary ware industry in this category of household appliances and sanitary wares?
[Liu Guangren] It should be said that all of us are doing more or less this matter. Competent companies have gone deeper. Those who are incapable of doing so have also started to do these things. Now we should basically say that everyone is moving in this direction. And hard work.
[Reporter]: Many traditional bathroom companies are talking about technology. This year at the show we saw that Panasonic is also pushing products. Professional electronic companies do sanitary ware and traditional companies to do electronic technology. Do you think this is a combination of In contrast, where will the highlights be?
[Liu Guangren]: This has its own advantages. Panasonic may have some advantages in electronic development, and we will have more advantages in the development of traditional ceramic functional structures and the design of supporting products. Therefore, in the future, the traditional industries will be integrated with the current new technologies. I think this is the way everyone should explore.
[Reporter]: Many people have talked about science and technology this year. So now, do you think what is the current overall level of development in China's sanitary consumer market, Chinaren, and technology products? What is the space available in the future?
[Liu Guangren]: Currently, intelligent products, including faucets, toilets, and bathtubs are still in the initial stage of the domestic market, and their market share is still relatively small. Smart toilets may be relatively slightly larger, but other intelligent The products have just begun. I believe that as people's consumption levels become higher and higher in the future, they will become more and more dependent on intelligence and technology. At the same time, intelligent, technology-based products can also provide consumers with more The convenience and practicality, comfort and functionality are combined, and the market share will definitely increase.
The development of domestic brands has become more self-consciously fulfilling environmental responsibility [Liu Guangren]: I think that with the development of production technology, product quality, and research and development over the past few years, Chinese sanitary ware has improved from a sense of design, quality, function, and sense of art. A lot. The flushing function of some of Anwar's products I think is better than the foreign brands. The state supports domestic industrial development in government procurement. I think this is correct. I also believe that with the advancement of the domestic sanitary ware industry, the sanitary ware industry will be dominated by domestic brands in the same way as automobiles or other government procurement requirements.
[Reporter]: At present, we will pay more attention to the features of our products and we will see if there are advanced technologies. As for the impact on human health of the product, for example, the lead content of the faucet exceeds the standard, such as the ceramic radiation of the toilet, the country does not have a corresponding indicator. What do you think of in this case?
[Liu Guangren]: In terms of product focus on consumer health, I feel that although there are some indicators that the country does not have mandatory requirements, some of our domestic companies, including Anwar, have already made corresponding requests, like radioactivity for ceramic sanitary ware, we All incoming raw materials must be subjected to radioactive detection. Only when they meet the requirements of Class A standards can they be put into use in the products to ensure that the finished products can guarantee the requirements of Class A standards for sogou hunting and can adapt to all use environments. There are lead levels like lead. When we enter the material, we will analyze the chemical composition of raw materials to control the content of lead. We also do some lead removal process on the process to ensure that the product can finally meet the demand. Consumer health protection meets domestic industry product standards.
Consumer groups tend to be young and simple but not simple [Reporter]: Now that consumers are tending to 80s and 90s, their demands for fashion are also increasing. So what is more fashionable and more demanding, while at the same time controlling costs so that consumers can buy products with high cost performance, then what approach will we use to balance these two aspects?
[Liu Guangren]: The consumer groups must be more and more young and individualized. After 80 and 90, becoming mainstream is also an inevitable result of development. From the moment of listing, Anwar paid great attention to the concept of fashion and simplicity of products. In the design aspect, the concept of North American style, including the concept of sanitary culture in North America, was integrated into the design of the product, so that young people in the 80s and 90s were young. For consumers, it is still very attractive.
[Reporter]: Do you think that the simplicity of design and the diversification of functionality are contradictory issues?
[Liu Guangren]: People say that simpleness is not simple. It is indeed true. Simplicity is the trend and habit of adapting to modern people and young people's lives. For example, when toilet products are designed, they remove too many lines and too much decoration, making people feel very simple, very suitable for ordinary care, and suitable for fast-paced His life, of course, looks very artistic and aesthetic. Therefore, simplicity and functionality are not in conflict. In terms of functionality, some modern sensing technologies, touch technologies, and IT technologies may be combined to provide more useful products.
As a manufacturer of sanitary ceramics, I hope that the media can more effectively convey the information in the industry to consumers, convey information on new products and information on technological progress to the market and consumers, and also put the use of consumers in The evaluation of products and suggestions for the industry can be fed back to the industry. Through this way, we constantly improve our products, improve our services, and promote a more healthy development of the ceramic industry.
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