The exhibited products "Big Home" exhibited five themed products
At the 25th China Guangzhou International Furniture Fair held from March 18th to 21st, nearly 2,700 exhibitors from home and abroad participated in the exhibition, with a total area of ​​500,000 square meters. As the largest furniture festival in Asia, Guangzhou Furniture Fair attracted more than 100,000 overseas professional visitors, plus professional buyers and ordinary visitors from all over the country. From the opening day to the end of the exhibition, the peak flow of people has not been interrupted Ever.
This furniture fair promotes the concept of "big home". The displayed furniture products cover civilian furniture, outdoor and leisure products, home accessories, home textiles, and ceramics for daily use. The rich exhibit categories show that Guangzhou Furniture Fair is in the home industry Appeal. The most concerned civil furniture can be divided into modern district and classical district. Panel, solid wood, metal furniture exhibition area, software, sand development area and overseas exhibition area continue to interpret the new fashion and high-grade home style flow; and the three professional exhibition partitions of European classical, American classical and neoclassical, systematically display different styles Classical stylish furniture.
The reporter found that the exhibition area of ​​both modern furniture and classical furniture has increased compared to previous exhibitions. The sofa area of ​​modern furniture alone increased the booth area by 60%. Many foreign buyers interviewed by the reporter are targeting modern furniture. In terms of product design, the low-carbon elements that have been very popular in the past two years have been greatly promoted. Exhibitors have paid more attention to the use of natural and healthy materials, and have also pursued a more comfortable and humanized life concept in design.
The exhibition directly hits the booth design with all your thoughts
In addition to attracting buyers and visitors with their own furniture products, more and more exhibitors choose more diverse means to package themselves. Many exhibitors said that in such a large-scale exhibition, to stand out among the nearly 3,000 peers, first of all, the booth should be attractive in appearance, and it can be seen that the marketing methods of the exhibition layout are also getting more and more attention.
Many foreigners passed through the booth of Spiri, and they inevitably stopped and took photos. Because right at the door of the booth, four statues of Confucius at the ratio of real people stand at the door, attracting many foreign visitors who are deeply interested in Confucian culture. According to Mr. Ye, the general manager of the booth, attracting the audience with the statue of Confucius is not only a marketing method, but also contains the company's respect for Confucian culture. The same Oriental elements can also be seen in the booth of Cognex. The brand new "Discover Jiangnan" series products introduced by Cognex at this exhibition integrate traditional Jiangnan elements into modern furniture design to make the product unique. Cultural conception, the main cultural brand has become a new trend in China's home furnishing industry.
The reporter saw C & C's all-black cool booth at the scene. The booth was transformed into a European-style window shop. The black crystal glass gave a modern feeling. The layout in the exhibition hall was not visible from the outside of the booth, and there was a layer of mystery. There is also a home in the same black shape. The black and gray grid is reminiscent of a small alternative "water cube".
Exhibitors pay more attention to the mainland market
With the theme of "Consolidating Overseas Markets and Expanding the Domestic Market", this Furniture Fair has shifted from a single export to a combination of domestic and foreign sales compared to previous sessions. From the data provided by the Chairman of the China Furniture Association Jia Qingwen on the opening day, it can be seen that in the overall economic downturn last year, China's furniture exports declined, but rebounded quickly at the beginning of this year. However, the domestic sales of furniture have maintained a rising momentum, and the huge consumption power of the domestic market in the future is expected.
From the composition of the exhibitors, we can also see the tendency of "domestic sales" of the furniture exhibition. In the past, the Guangzhou Furniture Fair was almost monopolized by participating furniture companies in Guangdong, Sichuan, Jiangsu, Zhejiang, Shandong, and Liaoning. In the past two years, Beijing furniture peers have made a big effort to "south". The reporter saw at the scene that more than 30 Beijing-style brands such as Qumei, Yifeng, Top 100, Green Island, and Ai Ruisi have been carefully exhibited. An exhibition at the Guangzhou Furniture Fair. The reporter learned from the interview that since last year's financial crisis, many companies have shifted from a single domestic sales to a combination of domestic and foreign sales, and most of them are satisfied with the domestic market.
In addition, there are nearly 50 overseas furniture manufacturers from the United States, Italy, Australia, Thailand, Singapore, Malaysia, Indonesia, Vietnam and Turkey, etc., to provide more diversified furniture exhibits for this exhibition.
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Soft sofa: sofa design is more youthful
Every year at the Guangzhou Furniture Fair, civilian furniture is the most attractive exhibition area. The exhibition area of ​​modern sofas at this exhibition is as high as 50,000 square meters, an increase of 60% over the same period last year. It can be seen that modern sofas will be a growing area in the future of furniture design.
And what are the highlights of this year's modern sofa design? In the five soft sand development halls in Hall 9.1 to 13.1, many exhibitors are mainly focusing on sofa products designed with different textures of flannel fabrics, combining the popular mashup styles to achieve the integration of various fabrics. In terms of color matching, the mix of young and publicized multi-colors makes the original low-key sofa rejuvenate. The styling is more diversified and personalized, and more and more attention is paid to the functionality and comfort of the sofa.
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