The brand effect of hardware tools market obviously needs to dilute the traditional advantages

As we all know, hardware tools are labor-intensive industries. China has a traditional competitive advantage. As the developed countries fade from the manufacturing industry, our products are fully capable of occupying the dominant position of the world's tool hardware. However, it is undeniable that China’s current There are still many gaps between the production technology of hardware tools and the international level. Many companies do not have new product R&D departments, and there are even no professional technicians. Therefore, our products can only compete with international products at a low level.

Looking back at the development process, from the mid-1990s onwards, through hard work, the leading position of domestic electric tools has gradually taken shape in the electric tool market in China and has been further consolidated in recent years. The information gathered from various aspects shows that in the domestic electric tool market, the sales volume of domestic electric tools has accounted for 90% of the total sales, while various imported brand products only account for 10% of the market share. In the foreign power tool market, the proportion of China's manufacturing continues to expand, and China has become a foreign power tool production base.

The brand effect of the hardware tool market is evident from the first half of 2008, the domestic power tool brand has taken the upper hand and become the market leader. Relevant experts believe that in another 5 or 10 years, the share of domestic electric tools in China's electric tool market will increase, and its competitiveness will be even stronger. The main reason is that domestic electric tools have no appearance or internal quality. Basic or already able to compete with imported brands, but the sales price is only one-third of imported brands, or even lower.

Many of the import and export brands of power tools (hand-held tools, portable tools, and garden tools) have been "branded" by many domestic power tools companies, including many professional or semi-professional power tools. Since it can produce professional and semi-professional power tools for internationally-renowned power tool companies, of course, the level of self-branded power tools that they produce can also be fully achieved in foreign products. It is understood that there is a domestic electric tool company that insists on the high quality of the self-branded products that are designed and manufactured by itself when producing a certain type of electric tools for a well-known international electric tool company, and is better than (especially in service life). OEM products, thus maintaining independent intellectual property rights, did not "contribute" their patents to foreign companies because they produced OEM products. This approach is very correct. Even if it does not receive an order from a well-known foreign power tool company in the future, it must maintain its own intellectual property rights and high-quality products. By doing so, the domestic market share will be consolidated and expanded year by year. For companies that do this, the competitiveness of products is strong and powerful.

The domestic electric tool market is even more discerning about the quality and brand of electric tools. Regardless of whether it is an electric tool distributor or a large number of direct users, they attach great importance to the quality and brand of electric tools. Therefore, the inclination of the market for good quality, good brand electric tools has increased. This is a progress, indicating that the power tool market is maturing. Because of this, the brand awareness and brand effect of the domestic power tool market have become more prominent, and many power tool distributors, especially power tool distributors with a certain strength and scale, have shown high enthusiasm for the distribution of brand power tools. . It is precisely because of this that the brand-name products of the six power tool companies that received the title of China Top Brands and a number of power tools products with provincial (city) brand names received more attention from the market, and generally feel that the market is selling well and the production appears to be busy. Even shouting "too late to produce."

According to our understanding, Shanghai Ruiqi Tools Co., Ltd., Zhejiang Boda Electric Co., Ltd., iron? Power Tools Co., Ltd., Jiangsu Dongcheng Power Tools Co., Ltd. and other products with good quality and excellent brand power tools companies, marketing situation is very good. According to industry insiders, Dongcheng Electric Tools Co., Ltd., a manufacturer of Jiangsu Dongcheng Power Tools Co., Ltd., has a very good market, many dealers scramble to operate or operate, and they are well-managed and have a positive effect. In order to expand the market, Jiangsu Dongcheng Power Tools Co., Ltd. has strengthened its marketing management and after-sales services, and promoted Dongcheng brand stores. This has not only effectively promoted marketing, but also curbed the growth of counterfeit products.