China's security market contends to create individual competition

Just as in the Spring and Autumn Period of the Warring States period in China, “the contending of one hundred schools of thought”, the transformation brought more and more personalized things. In the Chinese security market, foreign brands such as Sony, Bosch, Tyco have been operating for many years, established a good brand advantage and reputation, and revisited their path, no doubt will face enormous competitive pressures. Security technology changes bring about different needs of users, and manufacturers also create products and brands that are branded with their own characteristics according to these different needs, and compete with other manufacturers for personalization.

Personalized overall solution to better meet special needs With the competition of security from product upgrade to function, the provision of the overall solution has become a weapon of competition for foreign companies, it can make the company from a pure product provider into A "chef," the same ingredients can be made according to the user's different tastes, Chuanlu Zhejiang Huaiyang and other different cuisines.

Anixter, a well-known international distributor, is paying more attention to the openness brought about by digital security. Peng Juan, anixter security system business development manager, said: "After the security system enters the digital and Internet era, a more open system architecture will allow users to gradually get rid of the shackles of a certain brand, with more diverse options." As a front-end, mid-range To the back-end distributors with many well-known brand agents, anixter does not want to be a company's "logistics", "porter", to provide users with more demanding, more cost-effective overall system program has become its competition in the market In the core idea, Peng Juan said: "Open and standard products bring more choices to users. Many customers will have preferential supply agreements with some product suppliers on servers and other products. If they are relatively closed systems, It is very difficult for customers to choose a brand with a single product, but the network is a good solution to this problem.Anixter can be integrated into the most suitable overall solution for most customers according to their needs. ."

KABA, the world's leading supplier of access control, is paying more attention to the needs of production management in China's security market. Zheng Yongqing, general manager of KABA China, said: “The hotspots used in access control in recent years are still concentrated in subways, banks, hospitals, and companies. As the most direct manifestation of security products, solid security is still the first requirement for access control products. However, how to provide security while giving access to more additional features and values ​​will be unique to the brand.” KABA launched access control The overall solution, combined with management services, more closely meets the unique needs of many industries. In the case of fewer workers, such as automotive production plants, where one person is responsible for multiple processes, KABA integrates the control of the work progress into the overall The solution received a good response.

The Dutch TKH Group Security Business Unit, which has more than 20 years of security experience, has positioned itself as an intelligent integrated security provider. In the current Chinese security market, there are a large number of network surveillance operators, video analysis vendors, and access control vendors. However, there are not many vendors like TKH that have network monitoring, video analysis technology, and network access control technologies and can integrate effectively. The Netherlands TKH According to Hu Xuefei, sales manager of the Group's China Security Business, “TKH is not a pure sales product, but it provides users with the most intelligent solution based on their needs on the basis of products. In addition, TKH can also provide integrated wiring in addition to security systems. , smart home, smart lighting, and other end-to-end smart solutions."

Technical subdivision brings about the characteristic market in the field of monitoring. Although digitization and networking have become a trend, when people “wrestle” into digital surveillance, issues such as product and function homogenization are also becoming increasingly prominent. Under such circumstances, Companies that have their own unique technology or thinking are rare.

Starting from optics, Canon, which has achieved success in many fields, launched its own brand of analog cameras in China's security market in September 2011. It is also expected to launch a megapixel network camera in early 2012.

Canong (China) Co., Ltd. government, large customers and senior manager of new business development and foreign relations Huang Song, said the main attack market for products will be in the government, banks and other products and systems for the original request and the system is not high demand and strong demand s project. Although the market is also positioned in high-end projects, Canon strives to create its own characteristics at the beginning of the production process. “Canon has put forward the goal of using the advantages of technology, products and experience to create 'telematic intelligent monitoring center' in the field of monitoring.” Huang Song said, “Canon's security products include surveillance cameras and self-developed software platform, Canon use of technological advantages. After the data of the analog surveillance camera is digitalized, it is integrated with the current network camera and the PTZ camera that will be introduced in the future to form a 'telematic intelligent monitoring center'. At the same time, Canon has accumulated existing channel resources related to security in other fields. Will be fully mobilized.

IndigoVision, which has achieved achievements in airports and other projects, has its own thoughts on high-definition surveillance. Clinton, chief representative of IndigoVision's Asia-Pacific region, believes that digital surveillance companies have not yet positioned themselves accurately. In the next 2-3 years, digital surveillance companies need to find Qualify your position in the market. IndigoVision is very clear about its position in network monitoring. Lin Guowei, general manager of IndigoVision China, stated: “IndigoVision has a strong technical advantage in the video transmission. This advantage is particularly evident in the application of high-definition technology. The same transmission under the same conditions With quality video, IndigoVision occupies less bandwidth, has the ability to resolve image delays ahead of the industry's leading manufacturers (less than 100ms), and at the same time guarantees no frame loss. Moreover, thanks to IndigoVision's unique distributed architecture, it does not need to set up a central server. It can truly avoid single points and even multiple points of failure, and the front-end hardware can achieve dynamic control frame rate (ACF), multicast and intelligent analysis, and it is also a major magic weapon of IndigoVision products, which can help the company calmly deal with various customer needs And complex environment.” Based on the advantages of its own product in the compressed transmission part, IndigoVision also positioned its own market in large-scale system industries such as airports, transportation, and safe cities. Currently, IndigoVision has been successful at Shanghai Hongqiao and Kunming Airport. application.

Compared with Canon and IndigoVision, CalSys, the US-based high-end DVR, is mainly facing more fierce price competition from domestic domestic companies. As a company from Silicon Valley engaged in the development and production of compression algorithms and chip-level systems, in the face of the price war in the Chinese security DVR market in the past two years, Fu Jianhui, deputy general manager of CalSys China, said: "In the SDTV DVR market, the DVR of CalSys Products face the domestic high-end customers market, with a clear competitive advantage in terms of price/performance, and in the field of high-definition DVR, CalSys has the core technology advantages in chips and codec algorithms, and the company has introduced the world’s first HDcctv-based standard ( HD-SDI's 4-channel 1080p30 and 8-channel 720p30 HD-DVR.VclearTM technology can reduce the compressed code stream by about 50%, fast playback of the main interface, audio and video real-time talkback, full HD capture and other functions have been obtained Many partners recognize.