Recently, at the start of the autumn market in Shandong and Henan, the "Xiangyun" Business School established by Hubei Xiangyun (Group) Chemical Industry Co., Ltd. was opened in Cao County, Shandong Province and the "First Xiangyun Business School Special Training Camp" was held in the same period. The first “N+1†marketing model dealers from Xiangyun Company, as well as the Xiangyun North Market and Shandong, Anhui, Jiangsu, Hebei and other market business personnel, a total of more than 150 people attended the special training. The training includes the knowledge and skills of Xiangyun's corporate culture and strategy, analysis of the situation and prospects of the fertilizer industry, advanced marketing concepts, and management and promotion of the township market. Guo Liangcai, deputy general manager of sales of Xiangyun Group's Compound Fertilizer Company, Chen Xinwen, manager of market network department, and Sun Yong, general manager of Agricultural Materials Marketing Research Center and chief consultant Sun Yong respectively delivered speeches.
At present, there are widespread problems in low-quality agricultural materials distributors, lack of knowledge of marketing theory, and lagging concepts and sales methods. This has greatly restricted the rapid growth of dealers’ performance and directly affected the “Lucky Cloud†incremental marketing. mode. The management team of Xiangyun believes that the key to improving the quantity and quality of marketing is to teach the dealers the ability to “survive†and enhance the dealer’s ability to tap profits in the market in order to achieve a win-win strategy for “Lucky Cloud†and distributors.
Xiangyun Company refers to the dealer's salesman as the “sales managerâ€. In order to extend the acumen of the sales personnel of Xiangyun Company in the market, in the "N+1" sales model created by Xiangyun Company, its core task is to create a marketing team of "sales manager". Xiangyun's philosophy of building a "sales manager" team is to break through the boundaries of the team and create a common business elite for both auspicious clouds and distributors. It also provides distributors with output management and high value-added services, allowing distributors' business personnel to share the business team with Xiangyun. Conduct terminal visits and maintenance, strengthen terminal services, make distributor business personnel become the second employee of Xiangyun Company, and realize the marketing concept of “from depth to sales, market movement, and terminal voiceâ€.
The implementation of the refined operation of the model market and the promotion of changes in the marketing model have been advocated by Xiangyun Company. Hu Zhiming, general manager of Xiangyun Group Chemical Company's compound fertilizer company, believes that relying solely on "Lucky Cloud" business people is not enough in terms of quantity and skills. If you can launch the dealer's business personnel to participate, you can not only expand the "Lucky Cloud" marketing team, but also can spread the "Lucky Cloud" marketing concept. Training the dealer's business team can not only provide value-added services for dealers, get approval and support from dealers, but also enhance the centripetal force of “Xiangyun†dealers.
Xiangyun Marketing Management believes that in order to compete in the industry, an enterprise must be competitive and must create its own efficient value chain. The "cloud" and dealers in the same value chain should be a strategic partnership, not just a simple trading relationship. Competition depends not only on the competitive advantage of each company in the value chain, but more importantly, through the strategic cooperation between Xiangyun Company and distributors, it shapes the competitive advantage of the entire value chain.
Enterprises must establish their own core competitiveness, we must make "Lucky" dealers have become the market leader. The establishment of Xiangyun Business School is to achieve this grand goal. Through the team of training distributors at Xiangyun Business School, the distributors in the “Lucky Cloud†value chain have become a powerful part of the marketing team! To this end, the strategic focus of “Xiangyun†must shift from price to value, break the boundaries between levels, break through the boundaries of corporate marketing, and ultimately achieve commercial value. As long as we persist in transforming the marketing concept, innovating the marketing model, and adhering to the service market, Xiangyun will surely become a value-oriented enterprise!
Xiang Liangcai, Deputy General Manager of Sales of Compound Fertilizer Industry Co., Ltd. Guo Liangcai said at the opening ceremony of Xiangyun Business School: The development of Xiangyun is inseparable from everyone's support and love. The establishment of Xiangyun Business School today is also an indispensable responsibility and obligation for the “Xiangyun†to give back to the society. We will work hard to build Xiangyun Business School into a “Huangpu Military Academy†for the nation’s agricultural capital industry, so as to better serve the “three rural issuesâ€, return society, and benefit humanity!
Chen Xinwen, market network manager, told reporters that in order to effectively cooperate with “Xiangyun†to carry out market operations close to the terminal, comprehensively improve the quality of distributors, and realize the common development of dealers and enterprises, Xiangyun Business School will launch a series of dealer-oriented products in the future. Learning plans and practical planning, at the same time, will regularly employ high-level experts and scholars to dedicate wonderful feasts of cultural feasts and ideas to everyone.
At the meeting, Xiangyun company's marketing staff also carried out a team style display, to show the customer the spirit of the auspicious cloud team and the pursuit of corporate change. They sang a song "Cloud of the Clouds," encouraging the presence of their customers!
Xiangyun Chemical's five major sections during the "Twelfth Five-Year Plan" period and the "Xiangyun" industry during the "Twelfth Five-Year Plan" period for the Caoxian project planning in Shandong:
I. Resources section: The company has its own phosphate mines, mines, phosphorus and potassium mines, and is the support and guarantee for the development of the “Twelfth Five-Year Planâ€. To this end, Xiangyun will increase its investment in the resources sector during the “12th Five-Year Plan†period. Second, the agricultural chemicals segment: In addition to the ammonium phosphate that has been built, the focus will be on the input of compound fertilizers. In addition to the headquarters of Wuxue and Caoxian production base in Shandong, it is planned to build a new compound fertilizer in southern Guangxi, northwest Hubei, and northeastern Jilin. The production base strives to achieve 4 million tons of compound fertilizer at the end of the “12th Five-Year Plan†period. Third, chemical machinery plate: One, two, three pressure vessel design, production, installation. IV. Fine Chemicals Plate: 1,000 tons of triclosan, 10,000 tons of resorcinol per year, 20,000 tons of sodium fluosilicate per year, 20,000 tons of yellow phosphorus per year, 30000 tons of sodium hexametaphosphate, 3 times of sodium tripolyphosphate 500000 tons/year. V. Capital Operation Segment: The plan to achieve the overall listing of the company in 2012 will bring a strong development potential to the company.
Shandong Xiangyun Chemical Co., Ltd. is a wholly-owned subsidiary set up by Hubei Xiangyun (Group) Chemical Co., Ltd. in Cao County. It plans to invest a total investment of 460 million yuan to build an annual output of high-concentration bio-organic compound fertilizer, slow-release fertilizer, controlled-release fertilizer, BB fertilizer 800,000 tons, the overall project completed in three phases.
The first phase of the project started in November 2009 and was put into production in June 2010. A production line with an annual output of 150,000 tons of high-concentration bio-organic fertilizer was built. The annual output value of 200 million yuan, profits and taxes 5 million yuan.
The second phase of the project, which started on September 10 this year, is expected to invest 260 million yuan to build an annual production capacity of 100,000 tons of high-concentration high-concentration slow controlled-release fertilizer system, 150,000 tons of slow-release fertilizer production line. After the completion of the second phase of the project, a sales income of RMB 1 billion can be realized.
The third phase of the project started in April 2012. It will construct two production lines with an annual output of 50,000 tons of BB fertilizer. It is expected that the output value will increase by 200 million yuan.
Xiangyun company dealers say:
Shandong dealers: “It is not a shock to the transformation of the marketing model. It is better to say that it brings us more refined management inspiration.â€
Hebei dealers: “The key issue is to have a reasonable division of labor and responsibilities, not to replace each other but to complement each other.â€
Anhui dealer: "This time we really saw the change of Xiangyun! We hope to be implemented."
Jiangsu dealer: "I didn't know what to do with the salesmen in the township. I listened to the class today and I know how to manage them to run the market."
Yubei dealership: “Originally it was thought that adding a salesperson was an increase in costs. Now it seems that company-based operation is very necessary, otherwise I will not be competitive in the future!â€
Hubei Xiangyun (Group) Chemical Industry Co., Ltd Marketing **:
The pursuit of excellence, perseverance in the pursuit of excellence!
Complete the marketing plan, thoroughly implement the company's marketing policies and marketing plans to meet the customers' reasonable needs, treat each customer with honesty, equality and respect!
Establish a learning team and strive to maintain high quality communication; strict discipline ensures the team's outstanding growth!
We are fully committed to the pursuit of service marketing concepts; our team needs a high degree of professionalism in work and careers!
In the face of difficulties, our mission is to strive for excellence! Never give up!
At present, there are widespread problems in low-quality agricultural materials distributors, lack of knowledge of marketing theory, and lagging concepts and sales methods. This has greatly restricted the rapid growth of dealers’ performance and directly affected the “Lucky Cloud†incremental marketing. mode. The management team of Xiangyun believes that the key to improving the quantity and quality of marketing is to teach the dealers the ability to “survive†and enhance the dealer’s ability to tap profits in the market in order to achieve a win-win strategy for “Lucky Cloud†and distributors.
Xiangyun Company refers to the dealer's salesman as the “sales managerâ€. In order to extend the acumen of the sales personnel of Xiangyun Company in the market, in the "N+1" sales model created by Xiangyun Company, its core task is to create a marketing team of "sales manager". Xiangyun's philosophy of building a "sales manager" team is to break through the boundaries of the team and create a common business elite for both auspicious clouds and distributors. It also provides distributors with output management and high value-added services, allowing distributors' business personnel to share the business team with Xiangyun. Conduct terminal visits and maintenance, strengthen terminal services, make distributor business personnel become the second employee of Xiangyun Company, and realize the marketing concept of “from depth to sales, market movement, and terminal voiceâ€.
The implementation of the refined operation of the model market and the promotion of changes in the marketing model have been advocated by Xiangyun Company. Hu Zhiming, general manager of Xiangyun Group Chemical Company's compound fertilizer company, believes that relying solely on "Lucky Cloud" business people is not enough in terms of quantity and skills. If you can launch the dealer's business personnel to participate, you can not only expand the "Lucky Cloud" marketing team, but also can spread the "Lucky Cloud" marketing concept. Training the dealer's business team can not only provide value-added services for dealers, get approval and support from dealers, but also enhance the centripetal force of “Xiangyun†dealers.
Xiangyun Marketing Management believes that in order to compete in the industry, an enterprise must be competitive and must create its own efficient value chain. The "cloud" and dealers in the same value chain should be a strategic partnership, not just a simple trading relationship. Competition depends not only on the competitive advantage of each company in the value chain, but more importantly, through the strategic cooperation between Xiangyun Company and distributors, it shapes the competitive advantage of the entire value chain.
Enterprises must establish their own core competitiveness, we must make "Lucky" dealers have become the market leader. The establishment of Xiangyun Business School is to achieve this grand goal. Through the team of training distributors at Xiangyun Business School, the distributors in the “Lucky Cloud†value chain have become a powerful part of the marketing team! To this end, the strategic focus of “Xiangyun†must shift from price to value, break the boundaries between levels, break through the boundaries of corporate marketing, and ultimately achieve commercial value. As long as we persist in transforming the marketing concept, innovating the marketing model, and adhering to the service market, Xiangyun will surely become a value-oriented enterprise!
Xiang Liangcai, Deputy General Manager of Sales of Compound Fertilizer Industry Co., Ltd. Guo Liangcai said at the opening ceremony of Xiangyun Business School: The development of Xiangyun is inseparable from everyone's support and love. The establishment of Xiangyun Business School today is also an indispensable responsibility and obligation for the “Xiangyun†to give back to the society. We will work hard to build Xiangyun Business School into a “Huangpu Military Academy†for the nation’s agricultural capital industry, so as to better serve the “three rural issuesâ€, return society, and benefit humanity!
Chen Xinwen, market network manager, told reporters that in order to effectively cooperate with “Xiangyun†to carry out market operations close to the terminal, comprehensively improve the quality of distributors, and realize the common development of dealers and enterprises, Xiangyun Business School will launch a series of dealer-oriented products in the future. Learning plans and practical planning, at the same time, will regularly employ high-level experts and scholars to dedicate wonderful feasts of cultural feasts and ideas to everyone.
At the meeting, Xiangyun company's marketing staff also carried out a team style display, to show the customer the spirit of the auspicious cloud team and the pursuit of corporate change. They sang a song "Cloud of the Clouds," encouraging the presence of their customers!
Xiangyun Chemical's five major sections during the "Twelfth Five-Year Plan" period and the "Xiangyun" industry during the "Twelfth Five-Year Plan" period for the Caoxian project planning in Shandong:
I. Resources section: The company has its own phosphate mines, mines, phosphorus and potassium mines, and is the support and guarantee for the development of the “Twelfth Five-Year Planâ€. To this end, Xiangyun will increase its investment in the resources sector during the “12th Five-Year Plan†period. Second, the agricultural chemicals segment: In addition to the ammonium phosphate that has been built, the focus will be on the input of compound fertilizers. In addition to the headquarters of Wuxue and Caoxian production base in Shandong, it is planned to build a new compound fertilizer in southern Guangxi, northwest Hubei, and northeastern Jilin. The production base strives to achieve 4 million tons of compound fertilizer at the end of the “12th Five-Year Plan†period. Third, chemical machinery plate: One, two, three pressure vessel design, production, installation. IV. Fine Chemicals Plate: 1,000 tons of triclosan, 10,000 tons of resorcinol per year, 20,000 tons of sodium fluosilicate per year, 20,000 tons of yellow phosphorus per year, 30000 tons of sodium hexametaphosphate, 3 times of sodium tripolyphosphate 500000 tons/year. V. Capital Operation Segment: The plan to achieve the overall listing of the company in 2012 will bring a strong development potential to the company.
Shandong Xiangyun Chemical Co., Ltd. is a wholly-owned subsidiary set up by Hubei Xiangyun (Group) Chemical Co., Ltd. in Cao County. It plans to invest a total investment of 460 million yuan to build an annual output of high-concentration bio-organic compound fertilizer, slow-release fertilizer, controlled-release fertilizer, BB fertilizer 800,000 tons, the overall project completed in three phases.
The first phase of the project started in November 2009 and was put into production in June 2010. A production line with an annual output of 150,000 tons of high-concentration bio-organic fertilizer was built. The annual output value of 200 million yuan, profits and taxes 5 million yuan.
The second phase of the project, which started on September 10 this year, is expected to invest 260 million yuan to build an annual production capacity of 100,000 tons of high-concentration high-concentration slow controlled-release fertilizer system, 150,000 tons of slow-release fertilizer production line. After the completion of the second phase of the project, a sales income of RMB 1 billion can be realized.
The third phase of the project started in April 2012. It will construct two production lines with an annual output of 50,000 tons of BB fertilizer. It is expected that the output value will increase by 200 million yuan.
Xiangyun company dealers say:
Shandong dealers: “It is not a shock to the transformation of the marketing model. It is better to say that it brings us more refined management inspiration.â€
Hebei dealers: “The key issue is to have a reasonable division of labor and responsibilities, not to replace each other but to complement each other.â€
Anhui dealer: "This time we really saw the change of Xiangyun! We hope to be implemented."
Jiangsu dealer: "I didn't know what to do with the salesmen in the township. I listened to the class today and I know how to manage them to run the market."
Yubei dealership: “Originally it was thought that adding a salesperson was an increase in costs. Now it seems that company-based operation is very necessary, otherwise I will not be competitive in the future!â€
Hubei Xiangyun (Group) Chemical Industry Co., Ltd Marketing **:
The pursuit of excellence, perseverance in the pursuit of excellence!
Complete the marketing plan, thoroughly implement the company's marketing policies and marketing plans to meet the customers' reasonable needs, treat each customer with honesty, equality and respect!
Establish a learning team and strive to maintain high quality communication; strict discipline ensures the team's outstanding growth!
We are fully committed to the pursuit of service marketing concepts; our team needs a high degree of professionalism in work and careers!
In the face of difficulties, our mission is to strive for excellence! Never give up!
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