Children's paint and hype concept paint industry can rely on Shantou profits for how long?

Recently, a media reporter reported that many children in the market flaunting environmental protection and safety paint, its environmental standards and ordinary paint are in fact no difference, some children's paint products are suspected of hype concept.

It is reported that in the home improvement market, most paint brands have children's paint, and their prices are much higher than those of ordinary paint. Take 5 litres of a barrel of paint as an example, the price is between 200 and 1,000 yuan, and the same brand The paint, together with the children's paint, is a few hundred dollars more expensive than ordinary paint. According to people in the industry, many children's paints are more convenient to scrub than ordinary paints, and their environmental protection index is similar to that of ordinary paints. The environmental protection and price of paints are not actually related to the same.

Many consumers buy high-priced children's paint, mainly for the characteristics of environmental protection and non-toxic products, but the high price is only exchange for easy scrubbing and environmental non-toxic psychological feelings, once you understand the **, consumers will be Brands and even the industry have an aversion to psychology.

According to the electromechanical online Xiaobian understanding, according to the form of the coating can be divided into water-based paints, solvent-based coatings, powder coatings, high solids coatings, etc., according to the use can be divided into architectural coatings, can coatings, automotive coatings, aircraft coatings, home appliances coatings, Wood coatings, bridge coatings, plastic coatings, paper coatings, etc. No matter what kind of classification method is used, whether domestic or international, there is no child paint or children's paint. As a concept, children's paint is used by some enterprises to become a profit growth point in the paint market.

At present, children's paints generally considered in the industry mainly have the following standards and characteristics. First, it does not contain heavy metals and prevents heavy metals from entering children's bodies. Second, all the use of water modulation, cut off from the source of benzene chemical solvents on children's toxic pathways. Third, volatile organic compounds (VQC) content <1 g / l, tends to zero, internationally known as "zero VOC." Fourth, smooth paint, rich colors, easy to scrub.

According to industry insiders, the environmental protection indicators of many paint products currently on the market are lower than the national standards, and the environmental performance of paint products is worrying. Moreover, although the share of children's paint products on the market is high, the country has not issued any paint for children. The lack of standards, standards, and inadequate supervision are also important reasons for the chaos in children's paint market.

In the current market economy, under the fierce competitive homogenization of the paint industry, it is understandable to use unique marketing techniques to win surprises. The so-called “wine is also afraid of a deep alley”, and the company promotes proper packaging of its own products. It is reasonable to attract consumption. However, the premise of corporate publicity is that it must be “wine”. If the quality of the product itself is not too hard, then the publicity of hype will become a deceitful consumer behavior.

The profit gained by using the hype concept is temporary. The concept without technology and quality support is like a house without foundations. It can easily collapse and the impact it brings is not only a serious injury to the reputation of the company, but also Caused an overall crisis of confidence in the industry. Enterprises must also consider the consequences of excessive speculation and false hype. They must consider long-term benefits and must not patronize immediate profits.