Event review: In June 2010, the domestic furniture chain giant Red Star Macalline announced a high-profile announcement that it has received a joint capital injection of 2.6 billion yuan (RMB) from four investment institutions, the United States Huaping Investment Group, CITIC Industrial Fund, Fosun Group and Bohai Industrial Fund . After the large capital injection of 2.6 billion, the overall financing scale of Red Star Macalline has reached 3.8 billion yuan, which is also the largest private equity financing in China's home furnishing chain industry. Che Jianxin, chairman of Red Star Macalline, said that the 2.6 billion yuan of capital injection will be used for the construction of new shopping malls. It plans to build 3-5 shopping malls each year through joint ventures and self-construction, while combining other business operation models. Accelerate the pace of construction of new shopping malls, strive to reach 200 national malls in 2020, and rank among the world's top 500 enterprises.
Editor's comment: Red Star Macalline's large-scale financing has undoubtedly become the heavyweight news of the furniture industry this year; and in the furniture industry in 2010, Kebao and Kumanju also received $ 18 million and 60 million in venture capital, respectively. Hundred years, Huayuanxuan and other furniture companies are plotting to list on the GEM. As a traditional furniture industry, in 2010, they changed the concept of "not bad money" and began to eagerly move closer to capital, plan to go public, and embark on the road of rapid expansion. The capitalization of Chinese furniture companies is increasingly becoming the focus of the industry. However, capital has never been an angel, nor is it a savior. Capital is acting in the industry to reshuffle, or trust you, or pull you into the ground. At the beginning, everything depends on the current choice, and everything will be undecided. The development of the furniture industry is still in the plan.
"Powerful" Event Two: Prove to the World that China's Furniture Industry Park Stands Up
Event review: In 2010, China's furniture industrial parks rose up in Guangdong, Zhejiang, Jiangsu, Jiangxi, Hebei, Hubei, Sichuan, Liaoning, Yunnan, Shaanxi and other places, showing a full blooming scene: Zhejiang furniture is being built in Shijiazhuang Furniture Expo Center, with a total investment of 5.5 billion yuan; Guangdong Furniture builds an "IPC Global Home Furnishing New City" with a total investment of 150 billion yuan; Jiangsu Hai'an builds the East China Furniture Industry Base, with the first batch of signed contracts totaling 12.8 billion yuan; The industrial park has a total investment of more than 10 billion yuan; Sichuan Chengdu builds a global furniture and building materials CBD with a total investment of more than 10 billion yuan; Hebei Xianghe builds the Asia-Pacific International Furniture Material City with a total investment of more than 5 billion ...
"Powerful" event three: furniture Sichuan military emerged suddenly, the annual output value exceeded 40 billion
Event review: According to the statistics of the Sichuan Furniture Industry Chamber of Commerce in 2010, the total output value of Sichuan furniture reached 31.6 billion yuan in 2008 and 44.1 billion yuan in 2009, with an industry growth rate of 40%. Today, Sichuan Furniture not only seizes the domestic second- and third-tier cities, but is also actively exploring the primary market and even attacking the international market. According to statistics, the total annual export of Sichuan furniture was only US $ 20 million in 2006. In 2009, under the influence of the global financial crisis, the total annual export of furniture reached US $ 180 million. In just a few years, the total annual export of furniture has increased by 9 times. The performance of Sichuan Furniture in recent years has made Guangdong, Zhejiang and other major traditional Chinese furniture provinces and major media all exclaim: Sichuan Army is here!
"Powerful" event 4: Furniture group is competing for CCTV advertising, home building materials investment rose by more than 200%
Event review: CCTV's advertising bidding is known as the "China Economic Barometer" and "Brand Olympics". The winning bid can reflect the economic development trend and industry development trend of the coming year, attracting hundreds of domestic and foreign companies to participate every year. In 2010, more and more furniture companies appeared on CCTV and entered into the eyes of Chinese people with high profile: the domestic home furnishing industry giant Red Star Macalline took the high-profile "Evening News" special deal for the whole year at a transaction price of more than 100 million yuan. Advertising rights became the largest single bid for CCTV's online bidding in 2011; the image advertisement of "Friends of Home Furnishing and Happy Bloom" of All Friends Furniture occupied the prime time of CCTV advertising in 2010; "Advertisement" is an extraordinary victory; the actual home, Zhongzhixin Furniture, Kebao Boloni ... all appeared in the prime time of CCTV. In 2010, the home industry of more than 400 million yuan in CCTV advertising, the overall growth rate exceeded 200%. The limelight of traditional industries such as home appliances.
"Powerful" event five: furniture online shopping becomes a trend "Qu Yituan" 40 days to create a myth of furniture group buying
Event review: "Qu Yituan" is the first online furniture group purchase "Ten Thousand Group Buying Ambassador" organized by Qumei Furniture from July 10, 2010 to August 18, 2010. The products purchased by the group are the living room series and dining room series of Qumei Furniture "Nordic Scenery". The activity determines the discounts for furniture according to the number of online orders. When the order quantity reaches 10,000 sets, all subscribers can enjoy a minimum discount of 5.5% on furniture, which can save nearly 6,000 yuan for "group members". Qumei Furniture finally ended the activity with an impressive score of 13,500 orders, successfully resolved the contradiction between the electronic trading platform and more than 800 stores across the country, and successfully interpreted China's first fully O2O model (online2offline) ——Bring online consumers to real stores, pay for offline goods online, and go offline to enjoy services.
"Powerful" event six: several furniture and building materials lords topped the rich list
Event review: In the "2010 Hurun Retail Rich List" released by Shanghai on October 25, the furniture industry performed well. Last year's list was Ding Zuohong of Yuexing Furniture, with a wealth of 2.5 billion yuan; King of Jinsheng Group China has a wealth of 2 billion yuan; Liu Zhiqiang and Zhai Meiqing of Xiangjiang Group have a wealth of 1.6 billion yuan. This year's list has changed significantly compared to last year. The home furnishing giant Red Star Macalline's chairman Che Jianxin ranked eighth with 7.5 billion yuan. Not only has it become a new rich on the list, but it has also successfully ranked among the "top ten rich".
"Powerful" event 7: International brand furniture competes against China
Event review: One of the three largest furniture exhibitions in the world, which opened on September 7, 2010-at the 16th China International Furniture Fair, well-known overseas furniture companies such as Italy, France, Japan, Malaysia, Indonesia, etc. organized delegations to participate in the exhibition. The number of exhibitors increased by 15% to 130. According to statistics, products from more than 30 countries have entered the Chinese market. There are 200 high-end furniture brands in Europe entering the Chinese market, and more than 100 international furniture brands have landed in Shanghai. The territory of international brand furniture in China is expanding year by year.
Editor's comment: At present, China has become the world's largest furniture producer and exporter, and the consumption capacity of China's furniture market is also increasing year by year. According to statistics from the China Furniture Association, the total sales value of furniture enterprises above designated size in China reached 333.9 billion yuan in 2009. Many overseas companies value this cake more and more, and some Chinese furniture companies that originally focused on exporting have also turned to the domestic market.
"Powerful" event eight: Red Star Macalline, the actual home staged the home version of "3Q War"
Event review: On October 23, the highly-regarded Red Star Macalline Beijing North Fifth Ring Store officially reopened. This was a good thing, but it made some home furnishing merchants have difficulty: "If you do not enter the Red Star North Fifth Ring Store, you will be punished by Red Star; if you enter the Red Star North Fifth Ring Store, you will be subjected to the actual home Sanctions. "Beijing Actual Home and the major home furnishing stores in Beijing declared war on Shanghai Red Star Macalline. The battle between the two representatives of domestic-funded home furnishing chain companies intensified, indicating that the industry competition has reached an intensified level. Competition is dubbed the "3Q War" for the home edition by the industry.
"Powerful" event 9: celebrities get together endorsements 2010 "entertainment" Chinese furniture
Event review: In the pan-family industry in recent years, celebrity endorsements have appeared one after another, from the floor to the paint, from the kitchen to the sanitary ware, and even the ceiling, hardware plumbing, star faces can be seen everywhere. In the furniture industry in 2010, celebrity endorsements are even more popular: Zhao Wei endorses Huayuan Xuan, Shu Qi endorsement Sofia wardrobe, Lin Zhiling endorsement REGOLITH furniture, Carina Lau endorsement dynasty, Li Jiaxin endorsement good scenery furniture ... Many fashion circles are hot first-line actress , Began to "dedicate his life" to the furniture, and indeed won a lot of attention.
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