The "three factors" of price differences affect the pulse of the sanitary ware market

China's sanitary ware market is developing at an alarming rate. From the consumer's consumption trend, it is self-evident that the sanitary ware industry will show a variety of product development trends in the future market. The survey found that the design style is gradually simple and elegant from a simple use value, more emphasis on the combination of usability and aesthetics, from the appearance to the functional selling point, from multifunctional to practical, but the bathroom prices on the market are very different The coexistence of practical and economic products is not an easy task. In fact, there are the following factors in the price difference:

1. Material

The quality and cost of ceramic products are the main reasons for determining the price. Taking a toilet as an example, the quality of the product can be seen from both the intrinsic quality and the external quality. Intrinsic quality mainly refers to whether the ceramic formula is reasonable, whether the firing process is excellent and the water absorption of the finished product is high or low. The external quality is visible through the eyes, such as the appearance design, the product performance, and the surface finish. A ceramic toilet with good quality requires both a good "core" and a good appearance. Sophisticated craftsmanship can produce ceramic products with low water absorption, with nourishing appearance, good frost-resistance, smooth surface, and easy flushing; aesthetic design gives a sense of beauty; good performance makes the toilet water-saving and clean .

2. Functional technology content

A good sanitary ware product must be able to have a relatively complete range of functions to meet modern lifestyles and higher levels of demand. First of all, to work harder and more comfortably, such as technology, comfort, convenience, entertainment, etc., people will feel the care of science and technology in modern life, and the toilet that can sing will fall and fall on its own, and the seat ring will be heated, rinsed and dried repeatedly. Deodorization, disinfection, night vision lights, music, LCD temperature display and other function options. Secondly, the exterior design is in line with people's daily life habits and ergonomics. Green environmental protection, water saving, 4.5 litre water toilets, and ultra-low lead water-saving faucets have these environmental protection, green, and low-pollution functions and have been certified by China's environmental labeling.

3. Design

From the simple use of value gradually simple and elegant, the design style is more in line with the modern aesthetic concept, a variety of styles of bathroom products can better reflect the contemporary people's taste of life, so that the bathroom is also personalized.

60% off, 50% off, and 4.5% off. Most sanitary wares in the market must be discounted. At least 20% off, and sometimes 20% off. Is it a real discount or a fake discount? One salesman said that this was a sample, and some were paralyzed; another salesman said that this had been discontinued and the style was outdated; the third salesman also said that it handled the inventory and did not pressure the funds. Before and after the three salesman's words are true or false. Customers found in the market, the new listing is also discounted. The other shopkeeper said the truth: “Who now uses the target price as the standard? Generally, they will be discounted on the list price. We will pay 60% off.” Someone asked, “Why would you put the price so high? Is the price not better?” The owner also felt helpless. “No way, the customer’s mind is to bargain.”

In addition to discounting in various names, there are direct out-of-the-line prices, that is, the original price of several thousand is now selling more than 100, the original price of nearly a thousand dollars as long as tens of dollars, such a low ultra-low price, who does not move ah? However, at the reminder of professionals, the hand reached the inner wall of the outlet and discovered the reason for the low price: There was no enamel on the inner wall of the outlet. Now there is a wide variety of promotions. Consumers want to shop around and be careful.