New building materials competition peaks from rising prices

In 2010, it was the peak period for new building materials to face confrontation. However, despite the reasons for price increases, there was no large-scale price increase in the market. Obviously this stems from the price increase.

The peak competition period of new building materials comes from price hikes. In 2010, new building materials face the peak of confrontation. However, despite the reasons for price increases, there is no large-scale price increase in the market.

With continuous breakthroughs in new building materials and continuous development of the building materials industry, new building materials continue to break through. Since the beginning of 2010, the home building materials market has been able to enjoy a “buzzing up”. This “price increase” trend is expected to occur at the end of each year. In the follow-up development, there has not been a sharp upward trend in market expectations. This price increase is also considered to be a hype for year-end promotions, but for a ten-year-specific market atmosphere, this seemingly speculative behavior implies a general trend.

Pros: The price hike of home building materials is the trend of the day Some of the building materials distributors who agree with the view that the prices of home building materials have risen to become a trend have indicated that “in the past year, most building material distributors have survived sales without profit. , the market gradually picks up after the year, a slight increase in prices is reasonable and reasonable. In addition, in the new year, the economic recovery is gaining momentum. The demand for the raw materials market will inevitably increase, raw material prices will increase, and labor costs will increase. This means that the production costs of enterprises will increase, and the prices of the products will inevitably rise.

The booming real estate market, rising energy prices, rising raw material prices, and scarcity of products, as well as rising prices in logistics, make home building materials companies feel pressure in the future of marketing. The excess expenditure brought by these external pressures is bound to be passed on to the price of the product. Therefore, it can be said that the price increase of home building materials is an inevitable trend. Of course, the price increase of the product will certainly bring about a big impact on the marketing of the company.

However, despite the reasons for price increases, there has been no large-scale price increase in the market. Businesses are mostly in the wait and see, businesses are fully aware that rashly price increases are not a good thing, product prices will reduce the overall sales of products, product sales will also reduce the sales of the next market layout.

Opposition: "price increase" theory is the end of year-end promotional speculation In recent years, the home building materials industry has frequently set off a frenzy of price increases. The news of price increases also appears from time to time, and in fact, due to the market environment and the current status of industry development, the price of home building materials has not entered the market as expected. Following such a law of development, the seemingly inevitable “price increase” wave is like the customary hype of the end of the year.

According to industry sources, with the scarcity of raw materials, such as the floor, as well as higher operating costs, such as ceramics, building materials prices change every year is normal. However, the merchant has not yet received official price increases from the manufacturers, or has deliberately rumors that the price increase is indeed suspected of making a comeback. With the arrival of Golden Week, the highly competitive building materials will be put more on lowering price promotions. The price adjustment in the near future is unlikely. .

There are also businesses that whether the price of home building materials is not only closely related to the price of raw materials, but also closely related to the overall real estate market trends and the actual decoration market demand. In response, Zhu Handsheng, president of the Nanjing Decoration Industry Association, said: “The Nanjing home building materials market has concentrated thousands of high-, medium-, and low-end building materials, but there are not many companies that really have market competitiveness. It's very powerful, not to talk about price increases."

Therefore, the initiative to increase prices in 2010 is still in the hands of various home building materials companies. If companies can absorb all kinds of cost increases, they can not rise; if the price increases, as long as the market recognizes, it is also the company's marketing innovation ability The company continues to develop new building materials and building materials markets and continues to develop market demand.