2014 flooring industry industry inventory

Culture is a bit heavy for the flooring industry in 2014. With the gradual development of the China Floor Culture Festival, floor culture has also become a hot topic this year; environmental protection is a constant topic for the flooring industry for thousands of years. Enterprises have been working hard, "Aldehyde" fight has also continued; exhibition, floor companies, not as tall as a few years ago, in the show team continues to grow, the floor companies need to carefully choose.

Key Words: China Floor Culture Festival Event: On March 15, 2014, the “First China Floor Culture Festival (Beijing Railway Station)”, jointly organized by the China Wood and Wood Circulation Association and Jimei Furniture, will be held in Beijing Jimei Home Dahong Store.

One: floor culture, more stimulating out of the industry Connotation In recent years, the flooring industry has long been trapped in the homogeneity of the predicament, in the product stereotyped, similar marketing methods, a single channel floor era, not only the consumer "aesthetic fatigue", product sales are also It is difficult to see a clear increase. Therefore, many flooring companies are struggling to come up with some "fancy", hoping to disrupt "a pool of stagnant water", so that the entire floor market presents a state of vitality. In this era, the floor culture festival also came into being.

When the first China Floor Culture Festival reverberated throughout the entire Chinese land, the floor culture was also excavated to ancient times. The wood flooring more than 3,000 years ago found at the Xinzhuang site in Qingyuan County of Yulin City was the best time for floor culture. Interpretation.

All in all, on the one hand, the China Floor Culture Festival has subverted consumer perceptions of floors and has confirmed to the Chinese people that the floor is not just a board. It has gone through historical changes like humans. On the other hand, when When the domestic flooring industry is facing a serious test of collective transformation, the holding of the China Floor Culture Festival is gradually promoting the establishment of a floor culture brand.

Second, said: "Fleeing" culture, called the flooring situation?

In today's society, there are too many "material desires" to be blown to the nose. Many people want to get rid of this "turbidity" and put themselves on the label of "culture" to make themselves look "tall". The floor culture, in contrast to some floor companies, has similarities with the former.

In the “branding” flooring industry, no one does not mention the brand, but few people are qualified to mention the brand, because five, ten or even thirty years is difficult to brewing a brand, not to mention the development of China's flooring industry has so far only In the past 30 years, the real brand has been discussed. As a result, some flooring companies that are good at “marketing” have begun to reform the flooring culture and “dragging” to declare how their brands are cultural and connotation. They praise how their products are Historical love, but in fact there are only a few boards of different thicknesses. Some cultural marketing out of practice or even “dog blood” floods the market. The actual situation is false and the consumer is dizzy, so that the flooring products themselves “feel at ease!”

Key words: Environmental issues on the floor: On April 24, 2014, the eighth session of the 12th National Standing Committee of the Communist Party of China reviewed and passed the amendment to the Environmental Protection Law of 1989.

Event: In May 2014, Zhang Boxu, director of Beijing Economic and Information Commission, said that 300 polluting companies will withdraw from Beijing at the end of October this year. These companies are involved in brick and tile, lime, stone, bituminous waterproof membranes, flooring, ceramics and other industries.

One said: The "clean" underneath the foot board can be said to be honest, and the foot can only be pure earth. The floor is an indispensable part of daily life for people. The floor under the foot is not "clean". How can we call it a peace of mind?

Last year, the detection of “non-conforming products” in the flooring industry was too numerous to mention. This year, the entire home building materials industry, including the flooring industry, was carrying out remediation of environmental issues. Relevant departments and enterprises also responded to the call and conducted “dundant” reforms. . Some environmental protection policies issued by the government not only have deterrent effect on the entire industry, but also help guide the development direction of the entire industry.

II said: The environmental protection war on the floor is a protracted warfare. Environmental issues such as formaldehyde have existed since the laminate flooring entered China. It has followed the footprint of the flooring industry from the beginning to the end, from E2, E1 to the current E0. Although the level of formaldehyde is getting higher and higher, as consumers' quality of home life is gradually increasing, the path of formaldehyde environmental protection will also continue for a long time, even with the development of the industry.

All in all, for the flooring industry, environmental protection is only a relative concept. It is not absolute. The industry can only advance on the "absolute" road. As for whether there is an end, it needs to be another matter.