Green paint is no longer verbal

The new environmental protection law that was formally implemented on January 1, 2015, and the establishment of many mechanisms and systems, was recognized as the "most stringent" environmental protection law and caused a "green panic" in many industries. As a coating industry with high energy consumption and high pollution that has always been recognized by the government and even the national environmental protection agencies, environmental protection issues have attracted much attention. Actually, not only China, but also other countries and regions have increasingly strict requirements for environmental protection coatings. It is reported that China's annual production of paint is nearly 16 million tons, and environmental-friendly water-based paint accounts for less than 50%, compared with 90% in European and American countries. Therefore, the paint industry speculates that the new law will advance the process of “retreating oil from water” in the paint industry. What is the current status of China's paint market? Faced with this challenge, what changes will be caused by the breakthrough in transition?

Estimate: The new law advances the "oil retreating into the water" paint industry "from big to strong"

The new environmental protection law has been in force for nearly a year since its implementation on January 1. It has been hailed by the industry as the implementation of the most stringent "Environmental Protection Law" in domestic history, the renewal of a number of industry standards, and consumer demand for health products. With rapid changes, some experts point out that the Chinese paint market will generate more changes. The “green environmental protection” is the theme that everyone chooses together.

Based on the background of energy consumption, environmental pollution, and industrial upgrading, in the current market environment of the coatings industry, traditional oil paints will also face a shrinking share until they are eliminated, while waterborne coatings will accelerate in the market. Sun Lianying, president of the China Coatings Industry Association, said that in view of the increasing environmental problems in China and the phenomenon of industrial upgrading, water-based coatings that are more environmentally friendly will face an unprecedented glimmer.

Indeed, in the past two years, the most intense issue in the paint industry discussion is that the era of water-based paints will replace oil paints has come. In particular, sources revealed that the Ministry of Environmental Protection, the State Administration of Taxation, and the Ministry of Finance are jointly studying the increase in consumption tax on solvent-based paints in the restricted category of industrial structure adjustment guidelines. It is expected that the coating companies will adjust the time for 2-3 years before the introduction of the policy.

In foreign countries, the development of water-based paint has entered a mature stage. Taking the European market as an example, starting from January 1, 2007, European Union countries have begun to implement the new paint standard "EU Decorative Coating Guidelines (2007-2010)". Solvent-based paints are completely banned for use in interior decoration. The production and sale of solvent-based paints is prohibited, and the use of water paints in the EU paint market has reached 80%-90%, which means that home furnishings in Europe have become completely water-based paints.

In addition, in addition to the transformation trend of “oil retreating into water” in the nature of the paint, based on the judgment of the industry, Li Yongwu, president of the China Petroleum and Chemical Industry Federation, said that the Chinese paint industry is undergoing major changes. . Judging from the status quo of the industry, international big brands have settled in China through diversified methods such as mergers, acquisitions, and plant construction. As far as domestic companies are concerned, they are constantly developing technology, improving production, and supplementing technology. In the development of the market, great progress has been made. Apart from market share, which reflects the “big” of the paint industry, the paint industry is also advancing with great strides toward “strength”.

Status Quo: Paint Causes Heavy Contamination Health Waterborne Paint Market High Threshold

Paints use organic solvents as a diluent, which consumes energy, pollutes the environment, is toxic and harmful, and is flammable and explosive. However, paint is still popular in our country. Experts believe that paint is an important cause of haze and seriously damages human health. At present, the development of China's water paint industry is facing multiple difficulties, the country should vigorously support the energy-saving environmental protection water paint industry.

Yang Yuande, secretary-general of the China Coatings Association, said that PM 2.5 is an important cause of smog. The main source of the haze is the emissions of automobile exhaust gas, accounting for 30%, VOC emissions (Volatile Organic Compounds), accounting for 21%, and other daily generation and industrial production. Residues that have been burned and discharged during production, etc. account for 49%, while about 18% of VOC emissions are generated by solvent-based paint emissions.

However, according to the author's understanding, the danger of paint is not limited to these. Paints need to be diluted with organic solvents extracted from petroleum and coal. Not only do they need to consume fossil energy, organic solvents also contain a large amount of toxic and hazardous substances such as benzene, toluene, xylene, and formaldehyde, and their volatilization period is more than ten years. . According to Wei Renhua, secretary general of the China Petroleum Society's Coatings Coatings Committee of the China Petroleum and Chemical Society, the traditional paints often use a large number of toxic and harmful volatile organic solvents. Studies have shown that long-term inhalation of volatile gases from these solvents and curing agents can lead to aplastic anemia. Serious diseases such as leukemia, tuberculosis, and pleurisy.

At the same time, Yang Yuande said that water paint is a common name for water-based paints, and water-based paints can greatly reduce VOC emissions compared to traditional solvent-based paints. Not only can it effectively reduce the impact on the environment, but it can also help reduce the potential for occupational disease to occur, reduce fire risk and store hidden dangers. However, water lacquer has low awareness in China and is difficult to popularize and has few applications. According to Tan Qiangqiang, director of the Science and Technology Development Division of the Institute of Process Engineering, Chinese Academy of Sciences, there is no unified water paint industry standard and national standard in China. With reference to German TUV, EU SGS, and other international standards, workshop-type production plants and some enterprises have non-compliance and vicious production and sales practices, leading to the existence of vicious competitions such as conceptual warfare and price war in China's water paint market.

And I have learned that waterborne paints have not been able to replace oil paints for a long time. Water paints are not dominant in terms of physical properties, painting services, and prices.

First of all, physical properties are where waterborne paint is often given off. Some consumers have always believed that the surface of the water-based paint is not as smooth and smooth as the oil-based paint. In fact, this is inseparable from the coating service, that is, the level of construction. Relevant person in charge of a home improvement company in Guangzhou said that the practice of paint is “seven-seven-bottomed, three-faceted” and transparent lacquer-filled brown eyes can use water-based transparent putty. The effect of the paint is to achieve a smooth, water-based paint can achieve this effect. “The construction of oil paints by painters has been on the order of a few years or more, but it will be more than 20 years. Many water-based paint constructions are the first time.” He said that if the painter can completely follow the construction process of water-based paint, such as strict The proportion of water, the effect can be done well.

In addition, the current high price of water paint is also a problem. However, people in the industry believe that although the unit price of water-borne paint will be higher than that of traditional paints, it is not only safe and environmentally friendly, but its brushing process is also quite simple and does not require other additional products. In fact, the overall cost will not be higher than traditional paints. How many.

Countermeasures: Promote the transformation and upgrade of the paint industry, encourage the development of the water paint industry

Since the beginning of this year, due to the environmental pressure caused by the continuous increase in “declining the horizons” and the implementation of “the most stringent environmental protection law in history” on January 1, the data show that from January to June 2015, China’s paint output reached 7.7874 million tons. The year-on-year increase was only 1.42%. In April, the total amount of paint production in the country experienced negative growth for the first time in 13 months, a year-on-year decrease of 4.95%. This, coupled with the introduction of a series of national policies such as paint consumption tax, further accelerated the speed of reshuffle in the Chinese paint industry, traditional solvent types. The days of paint companies have become increasingly sad, and the transformation and upgrading of the paint industry cannot be delayed.

According to reports, including famous companies such as Nippon, Dulux, etc., are undergoing cross-border transformation from products to service systems within the industry. In addition to manufacturing products, they also provide solutions and construction services. In the external cross-border, many paint companies are also using existing advantages in the construction industry to enter into other related industries. Taking Fortune 500 as the preferred supplier brand paint brand for example, In addition to maintaining its advantages in exterior paints, Fusite has also introduced floor paints, thermal insulation boards and imitation stone products.

Jin Yong, an academician of the Chinese Academy of Engineering, said that water paint is not only a resource for energy and environmental protection, but also a green product with a leading edge. Water paint instead of paint is the consensus of the world. The water-based coating conforms to the development trend of international coating technology and will lead the green coating industry. pattern.

Faced with slowing market demand, consumer demand for coatings has changed, and there is a higher demand for coating products and coating services. In the highly competitive coating market, whether it can provide quality products and better services becomes The key to differential competition in paint brands.

In addition, the Chinese government can also enforce mandatory VOC emissions policies and gradually enforce them in phases, restricting pollution-based oil paints. At the same time, it encourages and supports the development of the water paint industry and provides preferential taxation and industrial layout. Support and guide the development of the paint industry towards green cleaning, and promote the technological innovation and industrial upgrading of the water paint industry.

According to Yao Yaozong, honorary president of the Hebei Provincial Bonding and Coatings Association, China should increase its propaganda for water lacquer science popularization and national brands and raise the public’s awareness of water lacquer. At the same time, referring to subsidies such as “Home Appliances to the Countryside” and other subsidies, water lacquers will be included in the scope of energy subsidies, end-users will be given economic subsidies, and enterprises and individuals will be encouraged to use water lacquer when painting, thereby realizing the promotion of water lacquers in a wider range. application.

Qian Borong, a consultant of CNOOC Changzhou Paint Chemical Research Institute Co., Ltd., said that in 2004, the European Union had already legislated to prohibit the production and use of paints, and Britain and France had to shut down and switch paint factories and heavy penalties for paint users. In China, we support the development of the water paint industry, limit the environmental protection policies and environmental protection indicators of high-pollution and high-emission paints, and impose mandatory standards and measures. Qian Borong believes that China should formulate mandatory policies and regulations that restrict the production and use of paints, such as VOC emission standards and paint application standards, strictly limit the production and application of high-energy-consumption, high-pollution paints, and control VOC emissions. At the same time, market supervision is strengthened to investigate and deal with illegal production, sales, and use.

Alas: The new law has brought about tremendous changes in the industry. Green paint is no longer a verbal statement.

The implementation of the new environmental protection law is undoubtedly an improvement in the industry's entry barriers, a major rectification of the paint industry, backward and heavily polluting paint companies have begun to be eliminated, the market competition is becoming more transparent, the home building materials industry, "low carbon The concept of “environmental protection” has gradually become popular among consumers. The concept of “buying and buying health” is now very common. As long as environmental protection water paints increase market awareness, consumer acceptance is not a big problem.

It is understood that many coating companies have begun to prepare for the arrival of the waterborne paint era. In addition to exploring product lines and coating functions, companies are also working to reduce consumption and improve products in order to solve the problem of price. In order to achieve the effect of reducing costs.

PChouse Conclusion: In the author's opinion, after the implementation of the new law, waterborne paint is a green industry, and it is a green industry. It is the direction of the future development of paints. Oil paints must be eliminated from water paints, although there are countries. With the encouragement of local policies, water-based paint companies are also eagerly looking forward to the advent of the water-based era, but this does not mean that the oil-based paint will soon be withdrawn from the stage of history. This elimination process is bound to be a long one. If water-based paint is to dominate the market, it must To achieve "popular prices, noble quality.