2013 is about to pass, this year's home industry year-end inventory is nothing more than policy and adjustment, who (Tmall) who (store) is noisy, which (faucet) which (mattress) is a problem... ... For all of this, we have been paying attention to it, but some topics are too serious, and some are not related to your home life. So this time the summary, let's talk about what you might be interested in. Good poke - super-hearted emotional marketing model students: IKEA reasons: IKEA can be said to be the most well-known brand in the Chinese household mass consumer market. In addition to the grilled sausage and ice cream of the population, it is comparable to the new rate of the Taobao Crown store, simple and small design, and it has done a lot of work on the emotional value of products and brands. IKEA has always been a leader in the home TVC level. This year is the 15th year of its entry into the Chinese market. TVC commercials have naturally become one of the highlights of the publicity. This time, IKEA's high-level anniversary special article has poked the soft heart of thousands of consumers. Paradigm performance: Advertising copy "If there is no home growth, this is just furniture. IKEA China 15 years, thank you for your home, giving us meaning." The faucet is cold, the kitchen hot water flow brings warmth; the wardrobe is bleak, Hanging up on your clothes will make you shine; the coffee table is quiet, and friends and friends sit around to have laughter and laughter... Home is the best place to give meaning to home products. Good 嘢 - Super big-name product release demonstration students: Cobo Boloni reason: Although this year's TV reality show is popular in the parent-child column "Where is Dad?", "Win in China" has also been a good business reality show. Rating and word of mouth results. Cai Ming, one of the contestants' commercial stars, came from the home furnishing industry. His task for many big brothers was the release planning of his brand new products, including the clarification of the new environmental concept, the function selling point display and the promotion of Slogan's design interpretation. The big names from the automotive, clothing, pharmaceutical, Internet, consulting and other industries gathered and presented a super-brand new product launch. Model performance: Star host Li Jing plans lifestyle show, car home founder Li Xiang presided over the kitchen product release, brand consulting expert Yuan Yue interpretation of kitchen lifestyle, fashion menswear group helm Huaxia tells about the kitchen, life and home touch Story... This new product release, in addition to the huge advertising effect brought about by the "Win in China" broadcast, let us see that no matter what industry you are in, no matter what position you are in, the rice and oil salt will always be It is the most basic theme, and life and home are always the most authentic meaning. Hao Xuan - super luxury luxury car partner demonstration students: Mercedes-Benz, Bentley and other reasons: this year, Mercedes-Benz, Bentley, Lamborghini, Aston Martin and other world-class luxury car brands have built a cross-border home products, and some high-end home Agents introduced to the Asian market. The luxury car brand takes advantage of its manufacturing advantages in high-end automotive interiors, introduces handmade craftsmanship, and selects high-end leather goods, wood and other materials to create luxury limited-edition household products. Since then, the high-end cross-border home furnishing, in addition to the top clothing leather goods brand Versace, Armani, etc., has attracted a number of new ultra-luxury luxury car partners. Paradigm performance: At the Milan Furniture Fair held in 2013, Bentley exhibited a small number of home products, continuing the inspiration of the car's most sophisticated interior design. On March 19th, Guangzhou International Furniture Fair previewed the Mercedes-Benz furniture series Mercedes-Benz home. The shape followed the dynamic and texture of the car, and the style presented a sense of futuristic from the driving art. In 2013, the hot word “local tyrants†took a seat. The luxury car partners grouped into the home industry. This is the rhythm of “local tyrants†taking the initiative and being friends at home. Regardless of whether the prospects are optimistic or not, this high-level fan is worthy of letting us go! Good praise - super-oriented Chinese design demonstration students: Red Star Macalline and other reasons: Milan time on April 10th at 7 o'clock, supported by the Red Star Macalline Group, Beijing International Design Week Organizing Committee hosted "Chinese design, The world saw the theme exhibition of the event grand opening in the center of Milan's Ansaldo. The exhibition area reached 1,500 square meters and more than 400 exhibits. A total of more than 40 famous designers from across the Taiwan Straits and dozens of original Chinese companies participated in the event. This is also the largest promotion of Chinese contemporary design in China this year. Paradigm performance: “Chinese Design†appeared in Milan with the “National Pavilion†– famous artist Zhu Zheqin initiated “The Taste of Greater China – Contemporary Folk Art Design Exhibition in Cross-Straits and Three Landsâ€; Beijing International Design Week United China Design Red Star Award, Red Star Mei Kailong invited famous designer Zhu Xiaojie to plan "Sit down and taste tea products and design - 2013 Milan Design Week China Original Home Brand and Works Exhibition". Let us praise the Chinese design that is going out and being seen by the world! Good to take - super-harmonious promotion cooperation model students: Sophia reasons: the promotion of home and other industries is not new, but the concept of seamless docking is rare. At the end of 2013, the film “Private Customization†was in the heat, and Sofia, a home furnishing company that cooperated with it, also took the opportunity to promote its “private customized†brand product concept. Not to mention the quality of the film, the "private customization" company's "disgusting self, fulfilling others" is a good summary of the concept of customization - to push custom products, it must be "dead" in customer demand "The brand itself is disgusting, but custom customers must be satisfied." Paradigm performance: Advocating privately-tailored Sophia, loudly copying Say no, trying to customize the unique and unique design and products. At the moment when film and television dramas are being embedded and micro-movie marketing is becoming more and more popular, home brands want to leverage their efforts to make their products and brands more recognized by consumers. The harmony of cross-border cooperation is not important. Instead of simply and rudely implanting "Let's get married," it's better to find the most suitable partner. Don't be the most expensive, as long as the most "right"! The arrival of the "Ma" in 2014, whether you need renovation or not, whether you renovate furniture, life continues, the home is still our harbor of love. Home 2014, still need your attention!
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