Hunan S packaging and decoration design involves a wide range, in addition to the structural design to meet its functional needs, some packaging and decoration design also reveals a strong cultural meaning, that is, a design that represents the characteristics of the national culture. This culture means that it is conveyed through the medium of packaging design, which brings a visual cultural impact to consumers. The wine packaging decoration design that best reflects this strong cultural meaning is undoubtedly the most prominent in many packaging designs. One of the categories.
Wine packaging design is an important type of design that designers often encounter. Since ancient times, people's catering life is inseparable from the wine culture is an important part of various cultures. Therefore, consumers have a very high demand for the packaging and decoration design of wine. When it comes to the packaging design of wine, it is very easy. As far as the advent of Du Kang wine is concerned, some scholars and literati are painting by wine and poetry. For the modern packaging design of wine, the designer integrates the long-standing traditional culture into the packaging design of the wine, thus producing the wine packaging design with Chinese characteristics.
This paper discusses the individualized, nationalized and regionalized cultural meanings of various wine packaging and decoration design from three aspects: local characteristics, poetry and wine name culture.
The local characteristic culture of packaging design and decoration means that in human society, every country and every nation has its own unique culture and art. The Chinese nation has a history of 5,000 years of civilization, the spirit of the nation, its temperament, its customs and customs, and its nationality. The philosophical and aesthetic views will inevitably leave an indelible mark on the art of packaging and decoration. That is to say, China's packaging and decoration to form its own characteristics is the inevitable result of the development of things, which is the cultural meaning reflected in the packaging design of wine.
The rational spirit of the pre-Qin in Chinese philosophy shows that what our nation values ​​is not the simulation of the phenomenon of understanding, but the feeling of spiritual feelings. Our aesthetics focus on more, not the entity of the object, but the ideal function, the relationship of things, the rhythm of beauty. For example, Chinese painting emphasizes the charm, and the depiction of the object is like a god. As the earliest painted pottery, black pottery, bronze, lacquerware, etc., which are related to the art of decorating, the subtle, implied and ceremonial nature of the modern arts and crafts works strongly reflect the characteristics of our national art. The essence of this culture and art, silently sneaked into the art of today's packaging and decoration.
Our packaging and decorating designers have inherited the cultural heritage of their predecessors and developed the national and local characteristics of packaging and decoration. For example, it is transformed into a folk auspicious pattern by the revelation of "Taiji Diagram", "Happiness", "Dragon and Phoenix", "Flower Good Moon", "Samsung" (Fu, Lu, Shou) and so on. People put their good wishes in art to gain spiritual support and comfort to express their good ideals and noble sentiments.
Some clever packaging and decorating designers have incorporated the local special culture with all ethnic groups in China into the design of wine packaging and decoration. For example, the Three Gorges Alcohol, the Three Gorges, and the Three Gorges Spring Wine Packaging Design Series are intended to reflect the local characteristics of the Three Gorges area. The large area is the Three Gorges Chinese landscape painting. It is a thematic painting created specifically for this design. The whole frame is designed to reflect the Three Gorges momentum. Majestic. In addition, Chen Daqiang, a school of packaging and design art at Zhuzhou Institute of Technology, means that Em name, poetry and seal are rationally arranged, so that poetry and calligraphy can be printed in one, appearing in a complete box and harmoniously unified. Integrating local, commercial and national styles is an attempt to use the Three Gorges culture in packaging design. It is simple and clear, with smooth lines and beautiful colors. It is in the same vein as Bachu style. In 1997, it won the National Excellent Packaging Design Award. The Three Gorges 窖 used a landscape photograph taken specifically for this wine packaging, trying to present the beauty and beauty of the gorge in front of consumers. This kind of application reflects the intrinsic meaning and spirit of the Three Gorges culture to varying degrees, bringing a strong cultural meaning with local characteristics and exudes a strong national culture.
The poetry culture of wine packaging decoration design means that Chinese wine culture has a long history and rich and colorful, both food culture and spiritual culture. How many literati singers left behind in ancient and modern times. It is to make its cultural meaning more and more profound.
Wine, like water, sex is like fire. It can add to the viewers and solve the problems for the sorrowers. Add color to life. It brings poetry and painting to the literati, adding heroic spirit to heroism. The Book of Songs is descending. The history of Chinese literature for three thousand years, whether it is a voluminous cultural giant system, or a delicate and exquisite poetry essay, involves a lot of wine. One-sixth of the 300 poems of Tang poetry are involved in wine, and nearly half of the Song dynasty is about half of the wine. "Li Baidou wine poetry hundred articles" (Du Fu). "My poetry is drunk and inked" (Lu You I, "Following the name of the wine, poetry and self-contained" (Su Yi I. and believe in a few.
Some wine packaging and decorating designers are engaged in the design of the poetry culture in the wine packaging design. Or a new good sentence. Or use the ancient famous poems. There is a lot of ingenuity and unique use. The blue porcelain bottle "Jingyangchun" wine has a picture of Wusong playing tiger on one side of the bottle, and a poem on the other side: Jingyang Fang smashed the bottle, and the strong man sipped 18 times. The wine helps the gods to descend the tiger, who can't do three bowls, but what a charm! Xiangxi Longshan pottery trapezoidal bottle "Mengdong River sprinkle", with a poem on the red label: secluded Mengdong River, the fragrance is drunk. Jade bowl of fine wine. I will be jealous here.
Tasting wine, enjoying good sentences, you can't live like a fairy! "Danzhuhong" wine ancient lamp-style modeling ceramic bottle. Burned with antique scripts: Cui Yu red drunk sunset, Danzhu two treasures. Shanmeng does not change with the wind and frost, and is always at the same age.
Multiply a lot of connotations, sentiments and mysteries. Others such as "Xifeng Liquor" use the poems of Minhang, "Drinking Wine" on "Li Baidou Liquor Poems. Chang'an City Wines Sleep", "Bamboo Yeqing, Laobaiyu Liquor" series "Where to ask where the restaurant is, the shepherd boy refers to Xinghua Village Yangguan Daqu "to" persuaded the monarch to enter a glass of wine, the West went out of the Yangguan no reason, "the poetic treatment, "Du Kang wine" that "naturally a section of sweet spring water. Du Kangqiao hand-brewed jade pulp", the effect is also Not to be said.
These poems give people the solemnity of history, the aftertaste of art, the sustenance of emotions, the experience of melody, which can make people admire people and so on.
The wine name culture of wine packaging design means wine, which is one of the products and symbols of human material civilization. Drinking is often the reflection and representation of people's spirit.
In a wide variety of alcohol markets. The unique form of wine sales is carried out through the name of the wine and the packaging, which play an important role in promoting and promoting the wine. Some wine names are quite poetic and expressive, reflecting the connection between wine and ancient culture. In the sales process, they play the role of spreading culture, such as "Thousands of Cups and Less Wine", "Red House Dream Wine", "Xinghua Village, etc." The quantity is many, which fully reflects the combination of wine culture and wine.
With the deepening of reform and opening up, domestic and foreign markets have also forced the packaging of famous wines to further improve. And improve the original packaging. In recent years. Famous wines have made many improvements in packaging and have achieved some results.
The design provides a more free and broad creative concept world, which can objectively express the theme.
The name of wine is so the first choice is the beautiful flying image of the famous Dunhuang murals in China. In the bronze circle, two fairy hands hold an ancient gold enamel, the background is simple and heavy, and the gold velvet pad in the box is matched. With the ceramic jewel-like wine, it fully displays the ancient history and noble style of the wine, and it is very popular in the market. Its packaging won the 1987 "Asian Star" award.
In the color, the book uses the verse of Du Mu, a poet of the Tang Dynasty, to ask where the restaurant is. The shepherd boy refers to the Xinghua Village. It has a strong Chinese culture style. The "Western Han Dynasty Famous Wine" was originally a wine that was not known. But the designers were inspired by the Mawangdui Han Tomb in Changsha. Named "Western Han Dynasty Ancient Wine". The name of the wine is loud and the meaning of brewing has a long history. The packaging container is a gray-green pottery bottle, an orange-colored bottle sticker, a red cloth square towel wrapped with an ink-colored Mawangdui fitness pattern, and a wine name-shaped treatment and seal to make the whole package ancient, simple, and honest. Take the feeling of returning to the basics. Consumers will feel the artistic conception and charm of Chinese traditional culture.
The cultural meaning of wine packaging decoration design is not only reflected by local characteristics, poetry, wine name culture, but also can be expressed from other cultural forms, but one thing is common and must be national, regional and unique. Has a distinct personality.
The packaging of the wine is a commodity. Not pure art.
It has the cultural connotation and is the carrier of art. The packaging and decoration of wine is a window of the economic era. It should have a distinct sense of the times and market, and it has the cultural taste of modern people.
The cultural expression of the wine packaging design brings a cultural atmosphere to our living environment. Enriched our spiritual life.
The box is decorated in a number of different styles and styles. Door and window roofs, pillars and columns are clearly identifiable. Collected together, it became a "Wanguo Architecture Expo". European companies use sticky rice wrapped in candy. It is made into a food record that is packaged and recorded in a record, and the music is recorded on it with modern audio equipment and technology. When people are tired of getting tired or after they are damaged, just clean them. It is edible and tastes delicious.
Overseas wine packaging is varied and is a spectacle. There is a famous wine in France, the wine is lying in the wooden shoes; and the bottle is "installed" on the metal "ancient cannon", which is antique. There is no interest. Japan has a gift commemorative wine. The bottle is a vertical glass. Lifebuoy. The main function of such handicraft packaging has been turned into decoration, and the aesthetic value is greater than the practical function.
Hunan S tastes very good with wine.
Sakamoto has a kind of fast food soup packaging. Designed as a collapsible waxed paper cup with a handle attached to the cup. When you eat, just peel off the nip on the top seal.
Remove the plastic spoon. Then pull out the hexagonal paper cup. After injecting boiling water, it is a delicious snack soup. For people traveling and wild - people. Especially called.
Italy has a seasoning package, which is an injection molded bright red "langar pepper". The emerald "chili handle" cover can be opened. This eye-catching, distinctive package is very stimulating, with practicality and craftsmanship.
There is a travel beverage box in the United States, â–¡ Xue Fulian Design Xinyuan
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